MaxLotto Introduces Daily Pick-Three 'MissMax' Lottery Game

First Winners in Australia and Saudi Arabia Announced;

Scratch Game Card Unveils $10,000 Winner and miniMax Lottery Draw Yields

$5,000 Prize



Date for Weekly miniMax $10 Million Lottery Drawing Moved to Fridays



Apr 30, 2001, 01:00 ET from MaxLotto Enterprises, Inc.

    NEW YORK, April 30 /PRNewswire/ -- MaxLotto Enterprises, Inc.
 (www.MaxLotto.com), sponsor of the world's biggest continuous lottery,
 announced today the launch of "MissMax", a daily pick three-style lottery game
 that opened to players yesterday.  Each game ticket will cost between 50 cents
 and three dollars, depending on the type on entry purchased, and could yield a
 top cash prize of nearly $1400.
     MissMax players will pick three numbers from zero to nine and then specify
 whether they wish to play the numbers "Straight" (matching the winning
 combination in exact order), "Box" (matching any combination of the three
 numbers selected) or "Combo" (matching any combination of the three numbers
 selected OR the straight match for a higher payout than would have received
 for buying either ticket separately).  Straight and Box tickets can be
 purchased at three price points: 50 cents, $1.00 and $1.50.  The Combo ticket
 is available at three price levels as well:  $1.00, $2.00 and $3.00.  The
 payout for "MissMax" will depend on the type and purchase price of the winning
 ticket.  For example, a winning $3.00 combo ticket will yield the top prize of
 $1380, while the same numbers played Box on a $1.00 ticket will yield $100 and
 played Straight on a $1.50 ticket will yield $1050.
     MissMax winning numbers will be posted daily at 5:00 pm GMT.  Tickets
 purchased after 3:00 pm GMT will be entered in the next day's drawing.
     "MaxLotto is the smart alternative to traditional government-run games, as
 our lotteries and scratch-off games offer bigger jackpots, greater frequency
 of winners, and equal -- if not better -- odds of winning," said Stuart
 Kinder, chairman of MaxLotto Enterprises.  "With the launch of MissMax,
 players can now enjoy the excitement of an equally competitive daily pick
 three game at the price point that best suits their comfort and risk level."
     MaxLotto officially launched in late February.  While it has not yet had a
 winner of the guaranteed $100 million bi-weekly or $10 million weekly lottery
 jackpots, players from around the world have already won thousands of prizes.
 Most recently, MaxLotto had its first major winners in Australia and Saudi
 Arabia.  Last week, Cheryl M. from Sydney, Australia won $10,000 playing a
 scratch game called Scratch Max, and Kannadi R. from Riyadh in Saudi Arabia
 won $5,000 playing the weekly miniMax lottery.  Both are also among MaxLotto's
 newest players; Cheryl had only started playing one day before she bought her
 winning ticket and Kannadi won $5,000 with the very first ticket he purchased.
     In addition to its MissMax game and its scratch games, MaxLotto sponsors a
 bi-weekly BigMax $100 million lottery and a weekly miniMax $10 million
 lottery.  Effective April 13th, the weekly miniMax drawings will be held at
 22:00 GMT on Fridays instead of Wednesdays.  Representatives from an
 independent auditing firm will continue to witness and certify drawings for
 BigMax and miniMax lotteries.
     MaxLotto is an international financial services company offering the
 world's largest continuous guaranteed jackpot -- $100 million -- as well as
 other games of chance through its gaming website, http://www.MaxLotto.com.
 Its bi-weekly $100 million and weekly $10 million lottery drawings are insured
 through Lloyd's of London broker Glenrand Limited, guaranteeing prompt payouts
 to both winners and the international charities that benefit from the
 proceeds.  Up to one-quarter of gaming revenues from BigMax and miniMax is
 donated to a charity of the players' choosing.
     Tickets for MaxLotto lotteries and games, which range from $.50 to $5.00,
 can be purchased online with a Visa(R) or MasterCard(R) credit or debit card,
 PayPal or via Western Union.  Cash payouts for the grand prizes of the
 MaxLotto and miniMax lotteries are paid out as annuities over an extended
 period, as is the case with most U.S. lotteries.  MaxLotto games are currently
 not open to residents of the United States or Dominica.
     All cited ticket prices and payouts are US-dollar denominated.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X40184448
 
 

SOURCE MaxLotto Enterprises, Inc.
    NEW YORK, April 30 /PRNewswire/ -- MaxLotto Enterprises, Inc.
 (www.MaxLotto.com), sponsor of the world's biggest continuous lottery,
 announced today the launch of "MissMax", a daily pick three-style lottery game
 that opened to players yesterday.  Each game ticket will cost between 50 cents
 and three dollars, depending on the type on entry purchased, and could yield a
 top cash prize of nearly $1400.
     MissMax players will pick three numbers from zero to nine and then specify
 whether they wish to play the numbers "Straight" (matching the winning
 combination in exact order), "Box" (matching any combination of the three
 numbers selected) or "Combo" (matching any combination of the three numbers
 selected OR the straight match for a higher payout than would have received
 for buying either ticket separately).  Straight and Box tickets can be
 purchased at three price points: 50 cents, $1.00 and $1.50.  The Combo ticket
 is available at three price levels as well:  $1.00, $2.00 and $3.00.  The
 payout for "MissMax" will depend on the type and purchase price of the winning
 ticket.  For example, a winning $3.00 combo ticket will yield the top prize of
 $1380, while the same numbers played Box on a $1.00 ticket will yield $100 and
 played Straight on a $1.50 ticket will yield $1050.
     MissMax winning numbers will be posted daily at 5:00 pm GMT.  Tickets
 purchased after 3:00 pm GMT will be entered in the next day's drawing.
     "MaxLotto is the smart alternative to traditional government-run games, as
 our lotteries and scratch-off games offer bigger jackpots, greater frequency
 of winners, and equal -- if not better -- odds of winning," said Stuart
 Kinder, chairman of MaxLotto Enterprises.  "With the launch of MissMax,
 players can now enjoy the excitement of an equally competitive daily pick
 three game at the price point that best suits their comfort and risk level."
     MaxLotto officially launched in late February.  While it has not yet had a
 winner of the guaranteed $100 million bi-weekly or $10 million weekly lottery
 jackpots, players from around the world have already won thousands of prizes.
 Most recently, MaxLotto had its first major winners in Australia and Saudi
 Arabia.  Last week, Cheryl M. from Sydney, Australia won $10,000 playing a
 scratch game called Scratch Max, and Kannadi R. from Riyadh in Saudi Arabia
 won $5,000 playing the weekly miniMax lottery.  Both are also among MaxLotto's
 newest players; Cheryl had only started playing one day before she bought her
 winning ticket and Kannadi won $5,000 with the very first ticket he purchased.
     In addition to its MissMax game and its scratch games, MaxLotto sponsors a
 bi-weekly BigMax $100 million lottery and a weekly miniMax $10 million
 lottery.  Effective April 13th, the weekly miniMax drawings will be held at
 22:00 GMT on Fridays instead of Wednesdays.  Representatives from an
 independent auditing firm will continue to witness and certify drawings for
 BigMax and miniMax lotteries.
     MaxLotto is an international financial services company offering the
 world's largest continuous guaranteed jackpot -- $100 million -- as well as
 other games of chance through its gaming website, http://www.MaxLotto.com.
 Its bi-weekly $100 million and weekly $10 million lottery drawings are insured
 through Lloyd's of London broker Glenrand Limited, guaranteeing prompt payouts
 to both winners and the international charities that benefit from the
 proceeds.  Up to one-quarter of gaming revenues from BigMax and miniMax is
 donated to a charity of the players' choosing.
     Tickets for MaxLotto lotteries and games, which range from $.50 to $5.00,
 can be purchased online with a Visa(R) or MasterCard(R) credit or debit card,
 PayPal or via Western Union.  Cash payouts for the grand prizes of the
 MaxLotto and miniMax lotteries are paid out as annuities over an extended
 period, as is the case with most U.S. lotteries.  MaxLotto games are currently
 not open to residents of the United States or Dominica.
     All cited ticket prices and payouts are US-dollar denominated.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X40184448
 
 SOURCE  MaxLotto Enterprises, Inc.