Mazda Inks Title Sponsorship Deal With Racing Venue to Form Mazda Raceway at Laguna Seca

Mazda Becomes the First Automobile Manufacturer

To Be Title Sponsor of a Major Motorsports Facility



Apr 05, 2001, 01:00 ET from Mazda North American Operations

    IRVINE, Calif., April 5 /PRNewswire/ -- In a move that emphatically
 highlights its "Zoom Zoom" brand positioning, Mazda North American Operations
 (MNAO) has inked a title sponsorship deal with the Sports Car Racing
 Association of the Monterey Peninsula (SCRAMP) to become the title sponsor of
 Mazda Raceway at Laguna Seca.  With this agreement, Mazda becomes the first
 auto manufacturer to be the title sponsor of a major motorsports facility.
 Terms of the agreement were not disclosed.
     As title sponsor of the Monterey, California race facility, Mazda once
 again forges new ground in the area of sports marketing.  In the late '90s,
 Mazda's crossover into motocross with the title sponsorship of seven-time
 Supercross Champion Jeremy McGrath was the first by an automobile
 manufacturer.  The sponsorship marks the return of Mazda to top-level
 motorsports, where the company was the first and only Japanese automobile
 manufacturer to win the 24-Hours of LeMans endurance race.
     "Laguna Seca is America's premier road racing facility and one of the most
 recognized road courses in the world," said Charlie Hughes, president and CEO
 of MNAO.  "By renaming it the Mazda Raceway at Laguna Seca, we are
 demonstrating our full commitment to 'Zoom Zoom.'"
     As part of the sponsorship, MNAO will utilize the track for new vehicle
 introductions, media and corporate hospitality, advertising and promotions,
 product development and employee training.  Over the next few years, Mazda
 will unveil a series of new products that will further enhance its "Zoom Zoom"
 image.
     If there is one characteristic that has typified Mazda in its 30-plus
 years in the U.S. market, it is the company's spirit of creativity and
 imagination.  To remind consumers of this unique Mazda sense of fun and
 uninhibited joy, Mazda unveiled its new brand campaign, "Zoom Zoom," last
 June.
     During its 44 years, Laguna Seca has established itself as the premier
 road-racing track in North America.  Worldwide, it is mentioned in the same
 breath with other historic tracks such as Le Mans, Indianapolis, Monaco, and
 Brands Hatch to name a few.
     "We are excited that Mazda has decided to become a part of the Laguna Seca
 family with the first-ever automotive-track sponsorship of its kind," said
 John Stornetta, general manager at Laguna Seca.  "Over the years, they have
 proven their commitment to sports car racing and motorsports as a whole.  As
 we enter our first year as Mazda Raceway at Laguna Seca, we believe that
 Mazda's support will allow us to take the track to the next level and allow us
 to embark on a capital improvement plan that will make it one of the finest
 racing facilities in the world."
 
     SCRAMP has operated Laguna Seca Raceway since its opening in 1957.  The
 non-profit organization has utilized the raceway as a means to benefit local
 charitable and non-profit organizations while promoting economic vitality of
 the surrounding area.  The results have been astounding, as SCRAMP has
 distributed almost $10 million to some 90 Monterey Peninsula charitable and
 service groups over four decades.  SCRAMP and Laguna Seca have established
 themselves as the most important economic and charitable organization in
 Monterey County.
 
     Mazda North American Operations is responsible for the sales and
 marketing, customer parts and service support of Mazda vehicles in the United
 States.  Headquartered in Irvine, Calif., MNAO has over 700 dealerships
 nationwide.
 
 

SOURCE Mazda North American Operations
    IRVINE, Calif., April 5 /PRNewswire/ -- In a move that emphatically
 highlights its "Zoom Zoom" brand positioning, Mazda North American Operations
 (MNAO) has inked a title sponsorship deal with the Sports Car Racing
 Association of the Monterey Peninsula (SCRAMP) to become the title sponsor of
 Mazda Raceway at Laguna Seca.  With this agreement, Mazda becomes the first
 auto manufacturer to be the title sponsor of a major motorsports facility.
 Terms of the agreement were not disclosed.
     As title sponsor of the Monterey, California race facility, Mazda once
 again forges new ground in the area of sports marketing.  In the late '90s,
 Mazda's crossover into motocross with the title sponsorship of seven-time
 Supercross Champion Jeremy McGrath was the first by an automobile
 manufacturer.  The sponsorship marks the return of Mazda to top-level
 motorsports, where the company was the first and only Japanese automobile
 manufacturer to win the 24-Hours of LeMans endurance race.
     "Laguna Seca is America's premier road racing facility and one of the most
 recognized road courses in the world," said Charlie Hughes, president and CEO
 of MNAO.  "By renaming it the Mazda Raceway at Laguna Seca, we are
 demonstrating our full commitment to 'Zoom Zoom.'"
     As part of the sponsorship, MNAO will utilize the track for new vehicle
 introductions, media and corporate hospitality, advertising and promotions,
 product development and employee training.  Over the next few years, Mazda
 will unveil a series of new products that will further enhance its "Zoom Zoom"
 image.
     If there is one characteristic that has typified Mazda in its 30-plus
 years in the U.S. market, it is the company's spirit of creativity and
 imagination.  To remind consumers of this unique Mazda sense of fun and
 uninhibited joy, Mazda unveiled its new brand campaign, "Zoom Zoom," last
 June.
     During its 44 years, Laguna Seca has established itself as the premier
 road-racing track in North America.  Worldwide, it is mentioned in the same
 breath with other historic tracks such as Le Mans, Indianapolis, Monaco, and
 Brands Hatch to name a few.
     "We are excited that Mazda has decided to become a part of the Laguna Seca
 family with the first-ever automotive-track sponsorship of its kind," said
 John Stornetta, general manager at Laguna Seca.  "Over the years, they have
 proven their commitment to sports car racing and motorsports as a whole.  As
 we enter our first year as Mazda Raceway at Laguna Seca, we believe that
 Mazda's support will allow us to take the track to the next level and allow us
 to embark on a capital improvement plan that will make it one of the finest
 racing facilities in the world."
 
     SCRAMP has operated Laguna Seca Raceway since its opening in 1957.  The
 non-profit organization has utilized the raceway as a means to benefit local
 charitable and non-profit organizations while promoting economic vitality of
 the surrounding area.  The results have been astounding, as SCRAMP has
 distributed almost $10 million to some 90 Monterey Peninsula charitable and
 service groups over four decades.  SCRAMP and Laguna Seca have established
 themselves as the most important economic and charitable organization in
 Monterey County.
 
     Mazda North American Operations is responsible for the sales and
 marketing, customer parts and service support of Mazda vehicles in the United
 States.  Headquartered in Irvine, Calif., MNAO has over 700 dealerships
 nationwide.
 
 SOURCE  Mazda North American Operations