Mazda Sales Zoom More Than 20 Percent in March

Company's Big Month Led by Protege, Tribute, Millenia and Miata



Apr 03, 2001, 01:00 ET from Mazda North American Operations

    IRVINE, Calif., April 3 /PRNewswire/ -- Mazda sales in the United States
 finished the first quarter of the year in impressive fashion, surging
 20.3 percent in March. This strong performance comes on the heels of a nearly
 19 percent jump in February and a 25 percent rise in January, pushing the
 company's first quarter total to more than 23 percent ahead of last year's
 pace.
     Overall, Mazda's sales for March are 24,573, and the year-to-date sales
 total is 65,761 units, Mazda's best quarter since 1995.
     "We couldn't be happier with our strong sales performance in the first
 quarter of 2001," said Charlie Hughes, president and CEO of Mazda North
 American Operations.  "Mazda is now the fastest-growing Japanese brand in
 America, which is a tribute to the appeal of our product line and our 'Zoom
 Zoom' advertising campaign to consumers."
     March proved to be a huge month for Mazda's stylish new Protege, which saw
 a 40.7 percent increase in sales from a year ago, selling a company best
 6,783 units.  Mazda's recently introduced, award-winning Tribute sport utility
 vehicle also turned in a strong performance while Millenia sales leapt nearly
 20 percent over the same period last year.  Miata sales were up 6.5 percent
 over last March, and the company's MPV rounded out the month with a
 5.5 percent increase in sales, its best March since 1994.
     Mazda North American Operations is responsible for the sales and
 marketing, customer parts and services support of Mazda vehicles in the United
 States.  Headquartered in Irvine, Calif., MNAO has more than 700 dealerships
 nationwide.
 
                          MAZDA SALES FOR MARCH, 2001
 
                                       Month-To-Date           Year-To-Date
                                March   March     %     March    March     %
                                 2001    2000   Change   2001    2000   Change
 
     PROTEGE                     6,783   4,821   40.7%  15,549  13,961   11.4%
 
     626                         5,433   7,640  -28.9%  15,185  17,290  -12.2%
 
     MILLENIA                    1,286   1,074   19.7%   4,252   3,145   35.2%
 
     MIATA                       1,596   1,499    6.5%   3,631   3,298   10.1%
 
     MPV                         2,933   2,780    5.5%   7,958   8,095   -1.7%
 
     B-SERIES TRUCK              2,628   2,618    0.4%   6,247   7,623  -18.1%
 
     TRIBUTE                     3,914       0    N/A   12,939       0    N/A
 
     Total Vehicles
 
     CARS                       15,098  15,034    0.4%  38,617  37,694    2.4%
 
     TRUCKS                      9,475   5,398   75.5%  27,144  15,718   72.7%
 
     TOTAL                      24,573  20,432   20.3%  65,761  53,412   23.1%
 
 
      MEMO:
 
     IMPORT CAR                  9,665   7,394   30.7%  23,432  20,404   14.8%
     IMPORT TRUCK                2,933   2,780    5.5%   7,958   8,095   -1.7%
     IMPORT TOTAL               12,598  10,174   23.8%  31,390  28,499   10.1%
 
     DOMESTIC CAR                5,433   7,640  -28.9%  15,185  17,290  -12.2%
     DOMESTIC TRUCK              6,542   2,618  149.9%  19,186   7,623  151.7%
     DOMESTIC TOTALS            11,975  10,258   16.7%  34,371  24,913   38.0%
 
 

SOURCE Mazda North American Operations
    IRVINE, Calif., April 3 /PRNewswire/ -- Mazda sales in the United States
 finished the first quarter of the year in impressive fashion, surging
 20.3 percent in March. This strong performance comes on the heels of a nearly
 19 percent jump in February and a 25 percent rise in January, pushing the
 company's first quarter total to more than 23 percent ahead of last year's
 pace.
     Overall, Mazda's sales for March are 24,573, and the year-to-date sales
 total is 65,761 units, Mazda's best quarter since 1995.
     "We couldn't be happier with our strong sales performance in the first
 quarter of 2001," said Charlie Hughes, president and CEO of Mazda North
 American Operations.  "Mazda is now the fastest-growing Japanese brand in
 America, which is a tribute to the appeal of our product line and our 'Zoom
 Zoom' advertising campaign to consumers."
     March proved to be a huge month for Mazda's stylish new Protege, which saw
 a 40.7 percent increase in sales from a year ago, selling a company best
 6,783 units.  Mazda's recently introduced, award-winning Tribute sport utility
 vehicle also turned in a strong performance while Millenia sales leapt nearly
 20 percent over the same period last year.  Miata sales were up 6.5 percent
 over last March, and the company's MPV rounded out the month with a
 5.5 percent increase in sales, its best March since 1994.
     Mazda North American Operations is responsible for the sales and
 marketing, customer parts and services support of Mazda vehicles in the United
 States.  Headquartered in Irvine, Calif., MNAO has more than 700 dealerships
 nationwide.
 
                          MAZDA SALES FOR MARCH, 2001
 
                                       Month-To-Date           Year-To-Date
                                March   March     %     March    March     %
                                 2001    2000   Change   2001    2000   Change
 
     PROTEGE                     6,783   4,821   40.7%  15,549  13,961   11.4%
 
     626                         5,433   7,640  -28.9%  15,185  17,290  -12.2%
 
     MILLENIA                    1,286   1,074   19.7%   4,252   3,145   35.2%
 
     MIATA                       1,596   1,499    6.5%   3,631   3,298   10.1%
 
     MPV                         2,933   2,780    5.5%   7,958   8,095   -1.7%
 
     B-SERIES TRUCK              2,628   2,618    0.4%   6,247   7,623  -18.1%
 
     TRIBUTE                     3,914       0    N/A   12,939       0    N/A
 
     Total Vehicles
 
     CARS                       15,098  15,034    0.4%  38,617  37,694    2.4%
 
     TRUCKS                      9,475   5,398   75.5%  27,144  15,718   72.7%
 
     TOTAL                      24,573  20,432   20.3%  65,761  53,412   23.1%
 
 
      MEMO:
 
     IMPORT CAR                  9,665   7,394   30.7%  23,432  20,404   14.8%
     IMPORT TRUCK                2,933   2,780    5.5%   7,958   8,095   -1.7%
     IMPORT TOTAL               12,598  10,174   23.8%  31,390  28,499   10.1%
 
     DOMESTIC CAR                5,433   7,640  -28.9%  15,185  17,290  -12.2%
     DOMESTIC TRUCK              6,542   2,618  149.9%  19,186   7,623  151.7%
     DOMESTIC TOTALS            11,975  10,258   16.7%  34,371  24,913   38.0%
 
 SOURCE  Mazda North American Operations