WASHINGTON, Oct. 22 /PRNewswire/ -- Highlights of the 2009 Center for Plain Language Symposium include:
- How much do corporate executives make...and how will we know? A look at the SEC's plain language regulations (3:50 p.m.)
- Designing credit card statements that positively influence consumer behavior (3:50 p.m.)
- How the IRS's renewed focus will simplify the taxpayer experience (2:40 p.m.)
- Plain language on ballots affects how people vote. Details from a recent study (2:40 p.m.)
- Can visual design influence thoughts and feelings? Empirical evidence says yes (1:15 p.m.)
- The Summary Prospectus Rule: Where it is working, where it is falling short...and some surprises (3:50 p.m.)
- Must bureaucratic language baffle? Congressman Bruce Braley discusses his sponsorship of the Plain Language Act of 2009 (12:45 p.m.)
And much more...see schedule below for details.
12:30 p.m. Welcome 12:45-1:15 p.m. Keynote Speaker: Congressman Bruce Braley, Sponsor of the Plain Language Act of 2009 1:15 p.m. Information Design - The State of the Art 2:40 p.m. Federal Government Plain Language Initiatives - IRS Taxpayer Correspondence; Health Websites; Voting and Ballot Design (study) 3:50 p.m. Financial Communications - Credit Card Statements and Consumer Borrowing (research); SEC Summary Prospectus for Mutual Fund Disclosure; SEC Executive Compensation Disclosure & Analysis (CD&A)
For Journalists: If you would like to receive press credentials to attend the symposium, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or firstname.lastname@example.org.
Details of Presentations
Keynote: Congressman Bruce Braley (D-Iowa) (12:45 p.m.)
Congressman Braley (D-Iowa) is sponsor of the Plain Language Act of 2009, a bill that requires the federal government to write documents such as letters from the Social Security Administration or notices from the Department of Veterans Affairs in simple, easy-to-understand language.
The State-of-the-Art in Information Design (1:15 p.m.)
- The Grammar of Graphics: Dona Wong, Siegel+Gale (formerly of The Wall Street Journal) on executing clear, concise, and intelligent graphics
- Understanding through Visualization: Karl Gude, Michigan State University School of Journalism on visualizing data to give it more meaning
- Clear and Conspicuous - Designing Documents: Karen Schriver, KSA Communication Design & Research on designing documents to maximize the power of clear visual language
- Alan Siegel, Founder and CEO, Siegel+Gale (moderator)
Plain Language Initiatives in the Federal Government (2:40 p.m.)
- The IRS Changes Taxpayer Correspondence: Jodi L. Patterson, Office of Taxpayer Burden Reduction on the new taxpayer-friendly communications initiative at the IRS
- Plain Language Makes a Difference When People Vote: Janice (Ginny) Redish, Redish & Associates on how plain language can improve accuracy at the ballot box
- It's Hard to be Simple: Sandra Hilfiker, Department of Health and Human Services on tips for designing easy-to-use health Websites
- Irene Etzkorn, Executive Director of Simplification, Siegel+Gale (moderator)
Clarity and Transparency in Financial Communications (3:50 p.m.)
- Plastic Payment Plans: Dennis Campbell, Harvard Business School on ongoing research to use information design to help credit card holders manage credit more wisely
- Learning to Expect the Spanish Inquisition: Josiah Fiske, Firehouse Financial Communications on the SEC's Summary Prospectus Rule for mutual funds, where it is working and where it is falling short (moderator)
- How Much Do They Make and How Will We Know?: Deborah Bosley, The Plain Language Group on how plain language can improve executive compensation requirements mandated by the SEC
Contact: Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or email@example.com, for Siegel+Gale
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.