MEDIA ADVISORY: Schedule for 2009 Center for Plain Language Symposium - National Press Club, Washington, D.C., October 30, 2009

Achieving Transparency through Plain Language

Oct 22, 2009, 10:58 ET from Siegel+Gale







WASHINGTON, Oct. 22 /PRNewswire/ -- Highlights of the 2009 Center for Plain Language Symposium include:



  • How much do corporate executives make...and how will we know? A look at the SEC's plain language regulations (3:50 p.m.)
  • Designing credit card statements that positively influence consumer behavior (3:50 p.m.)
  • How the IRS's renewed focus will simplify the taxpayer experience (2:40 p.m.)
  • Plain language on ballots affects how people vote. Details from a recent study (2:40 p.m.)
  • Can visual design influence thoughts and feelings? Empirical evidence says yes (1:15 p.m.)
  • The Summary Prospectus Rule: Where it is working, where it is falling short...and some surprises (3:50 p.m.)
  • Must bureaucratic language baffle? Congressman Bruce Braley discusses his sponsorship of the Plain Language Act of 2009 (12:45 p.m.)



And much more...see schedule below for details.



2009 Center for Plain Language Symposium



    12:30 p.m.       Welcome

    12:45-1:15 p.m.  Keynote Speaker: Congressman Bruce Braley, Sponsor
                     of the Plain Language Act of 2009

    1:15 p.m.        Information Design - The State of the Art

    2:40 p.m.        Federal Government Plain Language Initiatives - IRS
                     Taxpayer Correspondence; Health Websites; Voting and
                     Ballot Design (study)

    3:50 p.m.        Financial Communications - Credit Card Statements and
                     Consumer Borrowing (research); SEC Summary Prospectus for
                     Mutual Fund Disclosure; SEC Executive Compensation
                     Disclosure & Analysis (CD&A)



The 2009 Center for Plain Language Symposium is sponsored by leading global strategic branding firm Siegel+Gale, one of the founders of the Plain Language movement.



For Journalists: If you would like to receive press credentials to attend the symposium, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or





Details of Presentations



Keynote: Congressman Bruce Braley (D-Iowa) (12:45 p.m.)

Congressman Braley (D-Iowa) is sponsor of the Plain Language Act of 2009, a bill that requires the federal government to write documents such as letters from the Social Security Administration or notices from the Department of Veterans Affairs in simple, easy-to-understand language.



The State-of-the-Art in Information Design (1:15 p.m.)

  • The Grammar of Graphics: Dona Wong, Siegel+Gale (formerly of The Wall Street Journal) on executing clear, concise, and intelligent graphics
  • Understanding through Visualization: Karl Gude, Michigan State University School of Journalism on visualizing data to give it more meaning
  • Clear and Conspicuous - Designing Documents: Karen Schriver, KSA Communication Design & Research on designing documents to maximize the power of clear visual language
  • Alan Siegel, Founder and CEO, Siegel+Gale (moderator)



Plain Language Initiatives in the Federal Government (2:40 p.m.)

  • The IRS Changes Taxpayer Correspondence: Jodi L. Patterson, Office of Taxpayer Burden Reduction on the new taxpayer-friendly communications initiative at the IRS
  • Plain Language Makes a Difference When People Vote: Janice (Ginny) Redish, Redish & Associates on how plain language can improve accuracy at the ballot box
  • It's Hard to be Simple: Sandra Hilfiker, Department of Health and Human Services on tips for designing easy-to-use health Websites
  • Irene Etzkorn, Executive Director of Simplification, Siegel+Gale (moderator)



Clarity and Transparency in Financial Communications (3:50 p.m.)

  • Plastic Payment Plans: Dennis Campbell, Harvard Business School on ongoing research to use information design to help credit card holders manage credit more wisely
  • Learning to Expect the Spanish Inquisition: Josiah Fiske, Firehouse Financial Communications on the SEC's Summary Prospectus Rule for mutual funds, where it is working and where it is falling short (moderator)
  • How Much Do They Make and How Will We Know?: Deborah Bosley, The Plain Language Group on how plain language can improve executive compensation requirements mandated by the SEC





Contact: Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or, for Siegel+Gale



Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Alan Siegel |







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