MediaBay and Digital Goods Bring eBook and Spoken Audio Content Together with Internet Co-Marketing Deal

Apr 18, 2001, 01:00 ET from MediaBay, Inc. and Digital Goods

    CEDAR KNOLLS, N.J., and MAYNARD, Mass., April 18 /PRNewswire/ --
 Media Bay (Nasdaq: MBAY) and Digital Goods (Nasdaq: DIGS) announced today a
 co-marketing agreement that will push Digital Goods into the spoken audio
 market for the first time and will introduce eBooks and other digital text to
 MediaBay's product mix.
     Under the agreement, MediaBay, the leading seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, through
 direct response, retail and Internet channels, will feature its own branded
 store for eBooks and other text-based digital content, hosted by Digital
 Goods, on its Web site and as part of its multi-platform marketing efforts.
     Digital Goods, the leader in digital content marketing, will feature its
 own branded store for audio books, magazines and classic radio shows, hosted
 by MediaBay, on its Web site and as part of its Amplifi(TM) interactive
 marketing initiatives, including affiliate storefronts across the Internet.
     In addition, each of the companies will present side-by-side offers for
 digital text and spoken audio versions of books and other works that are
 available from both companies' catalogs.
     "Spoken audio is a natural extension of our digital content marketing
 mission. The ability to offer multiple formats of digital works makes our
 product offers more attractive to consumers, and that makes Digital Goods a
 more valuable marketing resource to our content partners," said Kurt Dressel,
 Digital Goods executive vice president of sales and marketing. "We believe
 there is great synergy with the extensive audio catalog offered by MediaBay,
 and we are pleased to collaborate with a recognized leader in the field."
     "We know from our research that MediaBay's spoken audio customers are also
 avid readers, so adding Digital Goods' eBooks and other text-based digital
 content to our product offerings gives consumers more appealing choices that
 should translate into an significant new revenue stream for us," said Media
 Bay CEO Michael Herrick. "As text, audio and graphics converge to create
 exciting new rich media content products in the not-too-distant future, we see
 our alliance with Digital Goods as an increasingly powerful marketing and
 eCommerce force."
     Digital Goods provides its Amplifi(TM) interactive marketing and eCommerce
 technology and services to content partners that include major book publishers
 and providers of financial, business, career, health, self help and education
 content. The company helps sell content through private-label storefronts
 built and run for content providers, a network of nearly 2,000 online retail
 affiliates, contextual offers tied to relevant news and other content across
 the Web, and its patented Passalong(TM) secure viral distribution system.
     MediaBay offers its 2 million monthly Web site visitors, 2.1 million email
 address database and customer database of 2.5 million an exhaustive catalog of
 spoken audio in digital, CD and cassette formats, including audio books and
 other content in virtually every fiction and non-fiction genre. Through its
 Radio Spirits division, MediaBay also offers more than 60,000 primarily
 exclusive old-time radio shows and 3,500 classic videos.
 
     About Digital Goods
     Digital Goods (Nasdaq: DIGS) is the leader in digital content marketing.
 Amplifi, the company's interactive marketing and eCommerce solution, helps its
 content partners deliver their products to a maximum audience while respecting
 copyrights. Consumers gain instant access to valuable content wherever and
 whenever they are ready to buy. Digital Goods is revolutionizing the way
 digital content is marketed, sold and distributed online, while enabling its
 content and affiliate partners to share in the commercial benefits of this
 expanding marketplace. The Digital Goods marketing network includes hundreds
 of online affiliates and content publishers, including industry leaders such
 as Standard & Poor's, Simon & Schuster, Random House, Dun & Bradstreet,
 WetFeet.com, Borders.com, iVillage.com, About.com, Infospace and The Money
 Page. Digital Goods is based in Maynard, MA. For more information please visit
 http://www.digitalgoods.com.
 
     About MediaBay, Inc.
     MediaBay, Inc. is a leading marketer and seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, in hard
 goods and digital download formats via direct response, retail and Internet
 channels. The Company markets and sells its products to its customer database
 of over 2.5 million names, its email address database of over 2.1 million
 addresses and its more than 2.0 million unique monthly website visitors. The
 Company is one of the world's largest marketers of audiobooks through its
 Audio Book Club membership club, which markets and sells tens of thousands of
 audiobook titles to its 1.9 million-member file through direct mail and the
 Internet at http://www.audiobookclub.com. The Company is also one of the
 world's largest marketers of old-time radio shows and classic videos through
 its Radio Spirits subsidiary which markets and sells its content library of
 over 60,000 radio shows and 3,500 videos on audio cassette, compact disc,
 video cassette and DVD through direct mail to its more than 600,000 catalog
 customers, in over 4,750 retail outlets, on its nationwide traditional radio
 broadcasts and through the Internet at http://www.Radiospirits.com. The
 Company's media download portal site, http://www.MediaBay.com, offers the
 Company's millions of customers and website visitors a single location for
 premium spoken word content available in streaming and secure digital download
 formats. The Company's RadioClassics subsidiary has been created to distribute
 the Company's old-time radio programs through additional platforms including
 satellite radio, satellite television and digital cable television.
 
     Digital Goods Statement
     SoftLock is a registered trademark of SoftLock.com, Inc. Digital Goods and
 Passalong are trademarks of SoftLock.com, Inc. All other products or company
 names are trademarks or registered trademarks of their respective owners. This
 news release contains forward-looking statements within the meaning of Section
 27A of the Securities Act of 1933, as amended, and Section 21E of the
 Securities Exchange Act of 1934, as amended. Such statements are subject to
 risks and uncertainties that could cause actual results to vary materially
 from those projected in the forward-looking statements. SoftLock.com, Inc.
 d/b/a Digital Goods may experience significant fluctuations in future
 operating results due to a number of economic, competitive and other factors,
 including, among other things, the size and timing of customer orders, changes
 in laws, new or increased competition, delays in new products, production
 problems, changes in market demand, market acceptance of new products,
 seasonality in product purchases and availability of capital to finance
 intended expansion of operations. These factors and others could cause
 operating results to vary significantly from those in prior periods, and those
 projected in forward-looking statements. Additional information with respect
 to these and other factors, which could materially affect the Company and its
 operations, are included in the Company's filings with the Securities and
 Exchange Commission and are incorporated herein.
 
     MediaBay Safe Harbor Statement
     Safe Harbor Statement Under The Private Securities Litigation Reform Act
 of 1995: The statements which are not historical facts contained in this press
 release are forward-looking statements that involve a number of known and
 unknown risks, uncertainties and other factors which may cause the actual
 results, performance or achievements of the Company to be materially different
 from any future results, performance or achievements expressed or implied by
 such forward-looking statements. Such factors include, but are not limited to,
 risks relating to the Company's direct mail campaigns and the ability to
 retain Audio Book Club members, risks relating to the Company's growth
 strategy, dependence on third party service providers, uncertainty of the
 scope of future product returns, collection and risks associated with selling
 products on credit, competition and other risks detailed in the Company's
 Securities and Exchange Commission filings. The words "believe" and "should"
 and similar expressions identify forward-looking statements. Readers are
 cautioned not to place undue reliance on these forward-looking statements,
 which speak only as of the date the statement, was made.
 
 

SOURCE MediaBay, Inc. and Digital Goods
    CEDAR KNOLLS, N.J., and MAYNARD, Mass., April 18 /PRNewswire/ --
 Media Bay (Nasdaq: MBAY) and Digital Goods (Nasdaq: DIGS) announced today a
 co-marketing agreement that will push Digital Goods into the spoken audio
 market for the first time and will introduce eBooks and other digital text to
 MediaBay's product mix.
     Under the agreement, MediaBay, the leading seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, through
 direct response, retail and Internet channels, will feature its own branded
 store for eBooks and other text-based digital content, hosted by Digital
 Goods, on its Web site and as part of its multi-platform marketing efforts.
     Digital Goods, the leader in digital content marketing, will feature its
 own branded store for audio books, magazines and classic radio shows, hosted
 by MediaBay, on its Web site and as part of its Amplifi(TM) interactive
 marketing initiatives, including affiliate storefronts across the Internet.
     In addition, each of the companies will present side-by-side offers for
 digital text and spoken audio versions of books and other works that are
 available from both companies' catalogs.
     "Spoken audio is a natural extension of our digital content marketing
 mission. The ability to offer multiple formats of digital works makes our
 product offers more attractive to consumers, and that makes Digital Goods a
 more valuable marketing resource to our content partners," said Kurt Dressel,
 Digital Goods executive vice president of sales and marketing. "We believe
 there is great synergy with the extensive audio catalog offered by MediaBay,
 and we are pleased to collaborate with a recognized leader in the field."
     "We know from our research that MediaBay's spoken audio customers are also
 avid readers, so adding Digital Goods' eBooks and other text-based digital
 content to our product offerings gives consumers more appealing choices that
 should translate into an significant new revenue stream for us," said Media
 Bay CEO Michael Herrick. "As text, audio and graphics converge to create
 exciting new rich media content products in the not-too-distant future, we see
 our alliance with Digital Goods as an increasingly powerful marketing and
 eCommerce force."
     Digital Goods provides its Amplifi(TM) interactive marketing and eCommerce
 technology and services to content partners that include major book publishers
 and providers of financial, business, career, health, self help and education
 content. The company helps sell content through private-label storefronts
 built and run for content providers, a network of nearly 2,000 online retail
 affiliates, contextual offers tied to relevant news and other content across
 the Web, and its patented Passalong(TM) secure viral distribution system.
     MediaBay offers its 2 million monthly Web site visitors, 2.1 million email
 address database and customer database of 2.5 million an exhaustive catalog of
 spoken audio in digital, CD and cassette formats, including audio books and
 other content in virtually every fiction and non-fiction genre. Through its
 Radio Spirits division, MediaBay also offers more than 60,000 primarily
 exclusive old-time radio shows and 3,500 classic videos.
 
     About Digital Goods
     Digital Goods (Nasdaq: DIGS) is the leader in digital content marketing.
 Amplifi, the company's interactive marketing and eCommerce solution, helps its
 content partners deliver their products to a maximum audience while respecting
 copyrights. Consumers gain instant access to valuable content wherever and
 whenever they are ready to buy. Digital Goods is revolutionizing the way
 digital content is marketed, sold and distributed online, while enabling its
 content and affiliate partners to share in the commercial benefits of this
 expanding marketplace. The Digital Goods marketing network includes hundreds
 of online affiliates and content publishers, including industry leaders such
 as Standard & Poor's, Simon & Schuster, Random House, Dun & Bradstreet,
 WetFeet.com, Borders.com, iVillage.com, About.com, Infospace and The Money
 Page. Digital Goods is based in Maynard, MA. For more information please visit
 http://www.digitalgoods.com.
 
     About MediaBay, Inc.
     MediaBay, Inc. is a leading marketer and seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, in hard
 goods and digital download formats via direct response, retail and Internet
 channels. The Company markets and sells its products to its customer database
 of over 2.5 million names, its email address database of over 2.1 million
 addresses and its more than 2.0 million unique monthly website visitors. The
 Company is one of the world's largest marketers of audiobooks through its
 Audio Book Club membership club, which markets and sells tens of thousands of
 audiobook titles to its 1.9 million-member file through direct mail and the
 Internet at http://www.audiobookclub.com. The Company is also one of the
 world's largest marketers of old-time radio shows and classic videos through
 its Radio Spirits subsidiary which markets and sells its content library of
 over 60,000 radio shows and 3,500 videos on audio cassette, compact disc,
 video cassette and DVD through direct mail to its more than 600,000 catalog
 customers, in over 4,750 retail outlets, on its nationwide traditional radio
 broadcasts and through the Internet at http://www.Radiospirits.com. The
 Company's media download portal site, http://www.MediaBay.com, offers the
 Company's millions of customers and website visitors a single location for
 premium spoken word content available in streaming and secure digital download
 formats. The Company's RadioClassics subsidiary has been created to distribute
 the Company's old-time radio programs through additional platforms including
 satellite radio, satellite television and digital cable television.
 
     Digital Goods Statement
     SoftLock is a registered trademark of SoftLock.com, Inc. Digital Goods and
 Passalong are trademarks of SoftLock.com, Inc. All other products or company
 names are trademarks or registered trademarks of their respective owners. This
 news release contains forward-looking statements within the meaning of Section
 27A of the Securities Act of 1933, as amended, and Section 21E of the
 Securities Exchange Act of 1934, as amended. Such statements are subject to
 risks and uncertainties that could cause actual results to vary materially
 from those projected in the forward-looking statements. SoftLock.com, Inc.
 d/b/a Digital Goods may experience significant fluctuations in future
 operating results due to a number of economic, competitive and other factors,
 including, among other things, the size and timing of customer orders, changes
 in laws, new or increased competition, delays in new products, production
 problems, changes in market demand, market acceptance of new products,
 seasonality in product purchases and availability of capital to finance
 intended expansion of operations. These factors and others could cause
 operating results to vary significantly from those in prior periods, and those
 projected in forward-looking statements. Additional information with respect
 to these and other factors, which could materially affect the Company and its
 operations, are included in the Company's filings with the Securities and
 Exchange Commission and are incorporated herein.
 
     MediaBay Safe Harbor Statement
     Safe Harbor Statement Under The Private Securities Litigation Reform Act
 of 1995: The statements which are not historical facts contained in this press
 release are forward-looking statements that involve a number of known and
 unknown risks, uncertainties and other factors which may cause the actual
 results, performance or achievements of the Company to be materially different
 from any future results, performance or achievements expressed or implied by
 such forward-looking statements. Such factors include, but are not limited to,
 risks relating to the Company's direct mail campaigns and the ability to
 retain Audio Book Club members, risks relating to the Company's growth
 strategy, dependence on third party service providers, uncertainty of the
 scope of future product returns, collection and risks associated with selling
 products on credit, competition and other risks detailed in the Company's
 Securities and Exchange Commission filings. The words "believe" and "should"
 and similar expressions identify forward-looking statements. Readers are
 cautioned not to place undue reliance on these forward-looking statements,
 which speak only as of the date the statement, was made.
 
 SOURCE  MediaBay, Inc. and Digital Goods