MediaBay, Inc. Selects Akamai Technologies, Inc. as Content Delivery Service Provider to Enhance Website Performance

- Audiobookclub.com's New Member Acquisition Rate Increases 25% -



Apr 19, 2001, 01:00 ET from MediaBay, Inc.

    CEDAR KNOLLS, N.J., April 19 /PRNewswire/ --
 MediaBay, Inc. (Nasdaq: MBAY), the leading seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, through
 direct response, retail and Internet channels, today announced it has selected
 Akamai Technologies, Inc. (Nasdaq: AKAM), the leading Content Delivery Service
 Provider, to enhance performance of the MediaBay.com and Audiobookclub.com
 websites. To date, the Akamai-enhanced performance on Audiobookclub.com has
 resulted in a 25% increase in new member acquisition rates as compared to the
 non-Akamaized version of the site. This increased conversion rate should
 significantly increase the number of new members acquired by Audio Book Club
 online each year.
     Akamai's FreeFlow(SM) service has significantly improved website speed,
 performance and reliability for Audiobookclub.com by delivering MediaBay's
 rich web content from Akamai's globally distributed network of more than 8,000
 servers located close to Internet end users. Currently, Akamai's FreeFlow
 service is supporting half the traffic visiting the Audiobookclub.com site and
 has improved download time considerably, resulting in significantly higher
 member acquisition rates and many more new members. The Company plans to roll
 the service out to 100 percent of its traffic by March 31, 2001.
     "This is an excellent opportunity for Akamai and MediaBay to work together
 in order to improve and enhance the MediaBay websites," said Mike Campbell,
 vice president of sales, Akamai. "We're pleased to help MediaBay boost its
 customer acquisition efforts through reliable, high-performance content
 delivery and the worldwide reach of Akamai's network."
     Akamai's FreeFlow service allows content providers to design sites with
 rich, engaging content without sacrificing performance. Akamai's core
 technology analyzes real-time Internet conditions to deliver all forms of
 content via the most efficient route to the edges of the Internet, reaching
 end users with measurably greater speed, reliability, and performance.
     "We are very excited about the results we have seen from using Akamai's
 technology on our Audiobookclub.com website and expect similar results on our
 MediaBay.com site," said Steve McLaughlin, CTO of MediaBay. "Enabling visitors
 to experience very fast download times of our web pages has had a profound
 effect on our new customer acquisition efforts. Because it is easy for web
 users to click away from a site, the speed of delivery of the message is
 critical. Akamai's technology has improved the download speed of our web pages
 by 30%-40%. Since implementing Akamai's FreeFlow service, we have increased
 new member acquisition response rates and resulting new members at our
 Audiobookclub.com website by 25% on constant traffic."
     Mr. McLaughlin continued, "This kind of conversion rate improvement could
 result in the acquisition of tens of thousands of additional Audio Book Club
 members each year which should continue to have a very positive impact on our
 revenues and bottom line. We constantly test new technologies and marketing
 methods to enhance our customer acquisition and retention efforts and we are
 very happy to be working with Akamai."
 
     About Akamai
     Akamai is the leading Content Delivery Service Provider, serving more than
 3,600 customers worldwide. Akamai has the broadest deployment of servers for
 content, streaming media, and applications delivery with more than 8,000
 servers in 55 countries directly connected within 473 different
 telecommunications networks.
 
     About MediaBay, Inc.
     MediaBay, Inc. is a leading marketer and seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, in hard
 goods and digital download formats via direct response, retail and Internet
 channels. The Company markets and sells its products to its customer database
 of over 2.5 million names, its email address database of over 2.1 million
 addresses and its more than 2.0 million unique monthly website visitors. The
 Company is one of the world's largest marketers of audiobooks through its
 Audio Book Club membership club, which markets and sells tens of thousands of
 audiobook titles to its 1.9 million-member file through direct mail and the
 Internet at http://www.audiobookclub.com. The Company is also one of the
 world's largest marketers of old-time radio shows and classic videos through
 its Radio Spirits subsidiary which markets and sells its content library of
 over 60,000 radio shows and 3,500 videos on audio cassette, compact disc,
 video cassette and DVD through direct mail to its more than 600,000 catalog
 customers, in over 4,750 retail outlets, on its nationwide traditional radio
 broadcasts and through the Internet at http://www.Radiospirits.com. The
 Company's media download portal site, http://www.MediaBay.com, offers the
 Company's millions of customers and website visitors a single location for
 premium spoken word content available in streaming and secure digital download
 formats. The Company's RadioClassics subsidiary has been created to distribute
 the Company's old-time radio programs through additional platforms including
 satellite radio, satellite television and digital cable television.
 
     Safe Harbor Statement Under The Private Securities Litigation Reform Act
 of 1995: The statements which are not historical facts contained in this press
 release are forward-looking statements that involve a number of known and
 unknown risks, uncertainties and other factors which may cause the actual
 results, performance or achievements of the Company to be materially different
 from any future results, performance or achievements expressed or implied by
 such forward-looking statements. Such factors include, but are not limited to,
 risks relating to the Company's direct mail campaigns and the ability to
 retain Audio Book Club members, risks relating to the Company's growth
 strategy, dependence on third party service providers, uncertainty of the
 scope of future product returns, collection and risks associated with selling
 products on credit, competition and other risks detailed in the Company's
 Securities and Exchange Commission filings. The words "believe" and "should"
 and similar expressions identify forward-looking statements. Readers are
 cautioned not to place undue reliance on these forward-looking statements,
 which speak only as of the date the statement, was made.
 
 

SOURCE MediaBay, Inc.
    CEDAR KNOLLS, N.J., April 19 /PRNewswire/ --
 MediaBay, Inc. (Nasdaq: MBAY), the leading seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, through
 direct response, retail and Internet channels, today announced it has selected
 Akamai Technologies, Inc. (Nasdaq: AKAM), the leading Content Delivery Service
 Provider, to enhance performance of the MediaBay.com and Audiobookclub.com
 websites. To date, the Akamai-enhanced performance on Audiobookclub.com has
 resulted in a 25% increase in new member acquisition rates as compared to the
 non-Akamaized version of the site. This increased conversion rate should
 significantly increase the number of new members acquired by Audio Book Club
 online each year.
     Akamai's FreeFlow(SM) service has significantly improved website speed,
 performance and reliability for Audiobookclub.com by delivering MediaBay's
 rich web content from Akamai's globally distributed network of more than 8,000
 servers located close to Internet end users. Currently, Akamai's FreeFlow
 service is supporting half the traffic visiting the Audiobookclub.com site and
 has improved download time considerably, resulting in significantly higher
 member acquisition rates and many more new members. The Company plans to roll
 the service out to 100 percent of its traffic by March 31, 2001.
     "This is an excellent opportunity for Akamai and MediaBay to work together
 in order to improve and enhance the MediaBay websites," said Mike Campbell,
 vice president of sales, Akamai. "We're pleased to help MediaBay boost its
 customer acquisition efforts through reliable, high-performance content
 delivery and the worldwide reach of Akamai's network."
     Akamai's FreeFlow service allows content providers to design sites with
 rich, engaging content without sacrificing performance. Akamai's core
 technology analyzes real-time Internet conditions to deliver all forms of
 content via the most efficient route to the edges of the Internet, reaching
 end users with measurably greater speed, reliability, and performance.
     "We are very excited about the results we have seen from using Akamai's
 technology on our Audiobookclub.com website and expect similar results on our
 MediaBay.com site," said Steve McLaughlin, CTO of MediaBay. "Enabling visitors
 to experience very fast download times of our web pages has had a profound
 effect on our new customer acquisition efforts. Because it is easy for web
 users to click away from a site, the speed of delivery of the message is
 critical. Akamai's technology has improved the download speed of our web pages
 by 30%-40%. Since implementing Akamai's FreeFlow service, we have increased
 new member acquisition response rates and resulting new members at our
 Audiobookclub.com website by 25% on constant traffic."
     Mr. McLaughlin continued, "This kind of conversion rate improvement could
 result in the acquisition of tens of thousands of additional Audio Book Club
 members each year which should continue to have a very positive impact on our
 revenues and bottom line. We constantly test new technologies and marketing
 methods to enhance our customer acquisition and retention efforts and we are
 very happy to be working with Akamai."
 
     About Akamai
     Akamai is the leading Content Delivery Service Provider, serving more than
 3,600 customers worldwide. Akamai has the broadest deployment of servers for
 content, streaming media, and applications delivery with more than 8,000
 servers in 55 countries directly connected within 473 different
 telecommunications networks.
 
     About MediaBay, Inc.
     MediaBay, Inc. is a leading marketer and seller of spoken audio and
 nostalgia products, including audiobooks and old-time radio shows, in hard
 goods and digital download formats via direct response, retail and Internet
 channels. The Company markets and sells its products to its customer database
 of over 2.5 million names, its email address database of over 2.1 million
 addresses and its more than 2.0 million unique monthly website visitors. The
 Company is one of the world's largest marketers of audiobooks through its
 Audio Book Club membership club, which markets and sells tens of thousands of
 audiobook titles to its 1.9 million-member file through direct mail and the
 Internet at http://www.audiobookclub.com. The Company is also one of the
 world's largest marketers of old-time radio shows and classic videos through
 its Radio Spirits subsidiary which markets and sells its content library of
 over 60,000 radio shows and 3,500 videos on audio cassette, compact disc,
 video cassette and DVD through direct mail to its more than 600,000 catalog
 customers, in over 4,750 retail outlets, on its nationwide traditional radio
 broadcasts and through the Internet at http://www.Radiospirits.com. The
 Company's media download portal site, http://www.MediaBay.com, offers the
 Company's millions of customers and website visitors a single location for
 premium spoken word content available in streaming and secure digital download
 formats. The Company's RadioClassics subsidiary has been created to distribute
 the Company's old-time radio programs through additional platforms including
 satellite radio, satellite television and digital cable television.
 
     Safe Harbor Statement Under The Private Securities Litigation Reform Act
 of 1995: The statements which are not historical facts contained in this press
 release are forward-looking statements that involve a number of known and
 unknown risks, uncertainties and other factors which may cause the actual
 results, performance or achievements of the Company to be materially different
 from any future results, performance or achievements expressed or implied by
 such forward-looking statements. Such factors include, but are not limited to,
 risks relating to the Company's direct mail campaigns and the ability to
 retain Audio Book Club members, risks relating to the Company's growth
 strategy, dependence on third party service providers, uncertainty of the
 scope of future product returns, collection and risks associated with selling
 products on credit, competition and other risks detailed in the Company's
 Securities and Exchange Commission filings. The words "believe" and "should"
 and similar expressions identify forward-looking statements. Readers are
 cautioned not to place undue reliance on these forward-looking statements,
 which speak only as of the date the statement, was made.
 
 SOURCE  MediaBay, Inc.