MediaMap Launches New E-Newsletter

Publication aimed at offering insider professional advice to PR pros



Apr 10, 2001, 01:00 ET from MediaMap

    BOSTON, April 10 /PRNewswire/ -- MediaMap today announced the launch of
 ExpertPR, a new electronic newsletter aimed at giving PR pros advice on best
 practices, tips and industry news.
     ExpertPR will bring PR pros a weekly dose of insider information featuring
 the latest news about journalists' jobs and coverage changes, contact tips,
 industry trends and professional development stories.  The e-newsletter will
 also be available in print form soon after launch.
 
     Some key feature elements of ExpertPR:
     -- Sam Whitmore's "Eye on the Media" column.  Whitmore is a former PC Week
        editor-in-chief and vice president;
     -- "Ask the Media Maven," a column by 15-year broadcast publicist veteran
        Mary Ann Maryn;
     -- Top-level guest columns by PR industry leaders
     -- Q&A-style interviews with senior editors about what makes their
        publications tick, how they evaluate story opportunities and naturally,
        how they coach their staff to deal with PR people
     -- MediaWatch, MediaMap's weekly summary of journalist staff changes,
        industry by industry
     -- "PRSoup" - a miscellany of PR industry 'news & nuggets'
     -- Best practices advice, from organizing a killer press tour to pitching
        an industry analyst versus a reporter to PR and media-centric book
        reviews
 
     "We've identified a real need in the industry for value-added expert
 advice that helps PR people do their job better," said MediaMap founder and
 Chairman John Pearce, who will also pen a column entitled 'Best PRactices.'
     ExpertPR follows a long tradition of content, presentation and research at
 MediaMap, according to Online Editor Kirk LeMessurier, who oversees the e-
 newsletter's production.
     "MediaMap's bread and butter has always been expert media research and
 analysis -- through both our products and through our long line of informative
 newsletters," LeMessurier said, adding that he hopes readers will "flood" his
 inbox with feedback and suggestions.  Contact him at 617.393.3358 or
 klemessurier@mediamap.com.
 
     About MediaMap
     MediaMap is the leading public relations resource, providing PR
 professionals with web-based automation tools and the most detailed, accurate
 media contact information available.  Among the fastest growing PR services
 companies, MediaMap solutions are in use at over a thousand public relations
 agencies and by thousands of corporate PR departments.  MediaMap is deployed
 by 20 of the top 20 public relations agencies in the United States and most
 top firms in Europe.  Headquartered in Watertown, Massachusetts, MediaMap also
 has offices in Northern Virginia; New York City; Washington D.C.; Dallas;
 Portland, Oregon; Los Angeles; and Silicon Valley.
 
     For More Information Contact:
      Mike Smith, PR Counselor                     Jarlath Connolly
      Upstart Vision, Inc.                         Senior Vice President
      msmith@upstartvision.com                     MediaMap
      Office - 703.742.6482                        Office - 617.393.3401
      Mobile - 703.623.3834                        jarlath@mediamap.com
 
 

SOURCE MediaMap
    BOSTON, April 10 /PRNewswire/ -- MediaMap today announced the launch of
 ExpertPR, a new electronic newsletter aimed at giving PR pros advice on best
 practices, tips and industry news.
     ExpertPR will bring PR pros a weekly dose of insider information featuring
 the latest news about journalists' jobs and coverage changes, contact tips,
 industry trends and professional development stories.  The e-newsletter will
 also be available in print form soon after launch.
 
     Some key feature elements of ExpertPR:
     -- Sam Whitmore's "Eye on the Media" column.  Whitmore is a former PC Week
        editor-in-chief and vice president;
     -- "Ask the Media Maven," a column by 15-year broadcast publicist veteran
        Mary Ann Maryn;
     -- Top-level guest columns by PR industry leaders
     -- Q&A-style interviews with senior editors about what makes their
        publications tick, how they evaluate story opportunities and naturally,
        how they coach their staff to deal with PR people
     -- MediaWatch, MediaMap's weekly summary of journalist staff changes,
        industry by industry
     -- "PRSoup" - a miscellany of PR industry 'news & nuggets'
     -- Best practices advice, from organizing a killer press tour to pitching
        an industry analyst versus a reporter to PR and media-centric book
        reviews
 
     "We've identified a real need in the industry for value-added expert
 advice that helps PR people do their job better," said MediaMap founder and
 Chairman John Pearce, who will also pen a column entitled 'Best PRactices.'
     ExpertPR follows a long tradition of content, presentation and research at
 MediaMap, according to Online Editor Kirk LeMessurier, who oversees the e-
 newsletter's production.
     "MediaMap's bread and butter has always been expert media research and
 analysis -- through both our products and through our long line of informative
 newsletters," LeMessurier said, adding that he hopes readers will "flood" his
 inbox with feedback and suggestions.  Contact him at 617.393.3358 or
 klemessurier@mediamap.com.
 
     About MediaMap
     MediaMap is the leading public relations resource, providing PR
 professionals with web-based automation tools and the most detailed, accurate
 media contact information available.  Among the fastest growing PR services
 companies, MediaMap solutions are in use at over a thousand public relations
 agencies and by thousands of corporate PR departments.  MediaMap is deployed
 by 20 of the top 20 public relations agencies in the United States and most
 top firms in Europe.  Headquartered in Watertown, Massachusetts, MediaMap also
 has offices in Northern Virginia; New York City; Washington D.C.; Dallas;
 Portland, Oregon; Los Angeles; and Silicon Valley.
 
     For More Information Contact:
      Mike Smith, PR Counselor                     Jarlath Connolly
      Upstart Vision, Inc.                         Senior Vice President
      msmith@upstartvision.com                     MediaMap
      Office - 703.742.6482                        Office - 617.393.3401
      Mobile - 703.623.3834                        jarlath@mediamap.com
 
 SOURCE  MediaMap