Mediaplex(R) Announces Tom Vadnais as President and Chief Executive Officer

Gregory Raifman to Remain as Chairman of the Board



Apr 04, 2001, 01:00 ET from Mediaplex, Inc.

    SAN FRANCISCO, April 4 /PRNewswire/ -- Mediaplex, Inc. (Nasdaq: MPLX), a
 leading digital messaging company, today announced that effective April 16,
 2001, Tom Vadnais, 53, will be joining Mediaplex as President and Chief
 Executive Officer.  Mr.Vadnais, most recently with Compuware Corporation, was
 formerly with IBM where he held a variety of senior roles, including Vice
 President of Operations, managing $4 billion in revenue.  Gregory R. Raifman,
 currently Mediaplex's Chairman, President and Chief Executive Officer, will
 remain in his role as Chairman where he will focus on Mediaplex's strategic
 initiatives and alliances.  Vadnais, who brings with him valuable operations
 experience in large, complex professional service organizations, as well as in
 entrepreneurial environments, will also become a member of Mediaplex's Board
 of Directors, replacing Jon Logan Edwards, who has resigned to pursue other
 opportunities.
     "It's a testament to Mediaplex's superior technology and market position
 that we are able to attract a leader of Tom's capabilities, experience and
 proven track record," stated Raifman, a founder of Mediaplex and the Company's
 largest stockholder.  "Tom has over 25 years of experience in managing
 technology companies through organic growth and mergers and acquisitions.
 With Tom assuming the leadership of Mediaplex, I will have more time to
 identify the Company's strategic opportunities as we remain committed to
 moving Mediaplex towards profitability by Q4 2001."
     Mr. Vadnais has extensive experience in managing technology companies.
 Most recently, he was the Executive Vice President of Professional Services
 for Compuware Corporation, a software and professional services provider for
 IT professionals, where he was retained to perform the integration of Data
 Processing Resources Corporation (DPRC), a $400 million public company, and
 managed mergers and acquisitions.  Vadnais was the President and Chief
 Operating Officer of DPRC, prior to its acquisition by Compuware.  From 1992
 to 1999, Vadnais was the President and Chief Operating Officer of Tascor,
 Inc., a wholly owned subsidiary of Norrell Inc., where he was a member of
 Norrell's Board of Directors.  At Tascor, he was responsible for growing
 revenue from $25 million in 1993 to $250 million by 1999.  He also
 participated in Norrell's successful IPO in 1994 and a secondary offering in
 1996 before the Company was sold to Interim in 1999.  Until 1992, Vadnais
 worked at IBM for 23 years in various management roles, where he had
 experience in sales, marketing and ultimately, as Vice President of
 Operations, managing $4 billion in revenue.  He holds a Bachelor of Arts in
 Business from the University of California, Los Angeles, and an MBA from
 Golden Gate University.
     "I am excited to be joining Mediaplex at a time when it remains committed
 to becoming the premier digital messaging technology company," stated Vadnais.
 "By combining a strong, tenured executive team with the demonstrated ability
 to foresee practical technology trends, our goal is to position Mediaplex as
 the dominant company in providing technology solutions to marketers."
 
     About Mediaplex, Inc.
     Mediaplex, Inc. (Nasdaq: MPLX) ( www.mediaplex.com ) serves the marketing
 communications industry with technology solutions for digital messaging,
 support services that maximize campaign return, and infrastructure tools to
 ensure effective program implementation.  Mediaplex(R) enables marketers to
 manage, target and distribute integrated messaging across all digital media.
 The company's proprietary MOJO(R) technology platform is unique in its ability
 to automatically configure messages in response to real-time information from
 a marketer's enterprise data system and to provide ongoing campaign
 optimization.
     Mediaplex works with advertising agencies and clients that include America
 West Airlines, DraftWorldwide and McCann-Erickson (both members of the
 Interpublic Group of Companies), eBay, macys.com, The Motley Fool, Motorola,
 OfficeMax.com, Publicis & Hal Riney, Radio Free Virgin, ReplayTV, Sony, Sprint
 PCS, Sun Microsystems, TBWA\Chiat\Day, Tonic 360 and Young & Rubicam
 (including The Digital Edge and Impiric).
     Mediaplex is headquartered in San Francisco, with offices in New York,
 Silicon Valley and its subsidiary AdWare in Louisville.  Mediaplex can be
 contacted at 1-415-808-1900.
 
     The foregoing press release contains forward-looking statements under the
 federal securities laws about the Company's prospects for 2001, including
 statements concerning continued growth and expansion into new markets, the
 movement toward profitability in fourth quarter 2001, and the Company's plans
 to grow its top-line and emerge as the best-of-breed digital messaging
 provider and to profitably expand its client base and technology offerings.
 These forward-looking statements are subject to significant risks and
 uncertainties, and actual results may differ materially from those described
 in such statements as a result of a number of factors.  In particular, the
 Company may not grow and expand into new markets, may not profitably expand
 its client base and technology offerings, may not grow its top-line and emerge
 as the best-of-breed digital messaging provider, and may not achieve
 profitability in fourth quarter 2001.  Investors are also encouraged to read
 the "Risk Factors" section of Mediaplex's Annual Report on Form 10-K for the
 year ended December 31, 2000, and Mediaplex's Quarterly Report on Form 10-Q
 for the quarter ended September 30, 2000, which are on file with the
 Securities and Exchange Commission.
 
 

SOURCE Mediaplex, Inc.
    SAN FRANCISCO, April 4 /PRNewswire/ -- Mediaplex, Inc. (Nasdaq: MPLX), a
 leading digital messaging company, today announced that effective April 16,
 2001, Tom Vadnais, 53, will be joining Mediaplex as President and Chief
 Executive Officer.  Mr.Vadnais, most recently with Compuware Corporation, was
 formerly with IBM where he held a variety of senior roles, including Vice
 President of Operations, managing $4 billion in revenue.  Gregory R. Raifman,
 currently Mediaplex's Chairman, President and Chief Executive Officer, will
 remain in his role as Chairman where he will focus on Mediaplex's strategic
 initiatives and alliances.  Vadnais, who brings with him valuable operations
 experience in large, complex professional service organizations, as well as in
 entrepreneurial environments, will also become a member of Mediaplex's Board
 of Directors, replacing Jon Logan Edwards, who has resigned to pursue other
 opportunities.
     "It's a testament to Mediaplex's superior technology and market position
 that we are able to attract a leader of Tom's capabilities, experience and
 proven track record," stated Raifman, a founder of Mediaplex and the Company's
 largest stockholder.  "Tom has over 25 years of experience in managing
 technology companies through organic growth and mergers and acquisitions.
 With Tom assuming the leadership of Mediaplex, I will have more time to
 identify the Company's strategic opportunities as we remain committed to
 moving Mediaplex towards profitability by Q4 2001."
     Mr. Vadnais has extensive experience in managing technology companies.
 Most recently, he was the Executive Vice President of Professional Services
 for Compuware Corporation, a software and professional services provider for
 IT professionals, where he was retained to perform the integration of Data
 Processing Resources Corporation (DPRC), a $400 million public company, and
 managed mergers and acquisitions.  Vadnais was the President and Chief
 Operating Officer of DPRC, prior to its acquisition by Compuware.  From 1992
 to 1999, Vadnais was the President and Chief Operating Officer of Tascor,
 Inc., a wholly owned subsidiary of Norrell Inc., where he was a member of
 Norrell's Board of Directors.  At Tascor, he was responsible for growing
 revenue from $25 million in 1993 to $250 million by 1999.  He also
 participated in Norrell's successful IPO in 1994 and a secondary offering in
 1996 before the Company was sold to Interim in 1999.  Until 1992, Vadnais
 worked at IBM for 23 years in various management roles, where he had
 experience in sales, marketing and ultimately, as Vice President of
 Operations, managing $4 billion in revenue.  He holds a Bachelor of Arts in
 Business from the University of California, Los Angeles, and an MBA from
 Golden Gate University.
     "I am excited to be joining Mediaplex at a time when it remains committed
 to becoming the premier digital messaging technology company," stated Vadnais.
 "By combining a strong, tenured executive team with the demonstrated ability
 to foresee practical technology trends, our goal is to position Mediaplex as
 the dominant company in providing technology solutions to marketers."
 
     About Mediaplex, Inc.
     Mediaplex, Inc. (Nasdaq: MPLX) ( www.mediaplex.com ) serves the marketing
 communications industry with technology solutions for digital messaging,
 support services that maximize campaign return, and infrastructure tools to
 ensure effective program implementation.  Mediaplex(R) enables marketers to
 manage, target and distribute integrated messaging across all digital media.
 The company's proprietary MOJO(R) technology platform is unique in its ability
 to automatically configure messages in response to real-time information from
 a marketer's enterprise data system and to provide ongoing campaign
 optimization.
     Mediaplex works with advertising agencies and clients that include America
 West Airlines, DraftWorldwide and McCann-Erickson (both members of the
 Interpublic Group of Companies), eBay, macys.com, The Motley Fool, Motorola,
 OfficeMax.com, Publicis & Hal Riney, Radio Free Virgin, ReplayTV, Sony, Sprint
 PCS, Sun Microsystems, TBWA\Chiat\Day, Tonic 360 and Young & Rubicam
 (including The Digital Edge and Impiric).
     Mediaplex is headquartered in San Francisco, with offices in New York,
 Silicon Valley and its subsidiary AdWare in Louisville.  Mediaplex can be
 contacted at 1-415-808-1900.
 
     The foregoing press release contains forward-looking statements under the
 federal securities laws about the Company's prospects for 2001, including
 statements concerning continued growth and expansion into new markets, the
 movement toward profitability in fourth quarter 2001, and the Company's plans
 to grow its top-line and emerge as the best-of-breed digital messaging
 provider and to profitably expand its client base and technology offerings.
 These forward-looking statements are subject to significant risks and
 uncertainties, and actual results may differ materially from those described
 in such statements as a result of a number of factors.  In particular, the
 Company may not grow and expand into new markets, may not profitably expand
 its client base and technology offerings, may not grow its top-line and emerge
 as the best-of-breed digital messaging provider, and may not achieve
 profitability in fourth quarter 2001.  Investors are also encouraged to read
 the "Risk Factors" section of Mediaplex's Annual Report on Form 10-K for the
 year ended December 31, 2000, and Mediaplex's Quarterly Report on Form 10-Q
 for the quarter ended September 30, 2000, which are on file with the
 Securities and Exchange Commission.
 
 SOURCE  Mediaplex, Inc.