Mediaplex(R) Completes the Integration Of MOJO(R) Works and AdWare(R) FINANCIALS 6

Mediaplex Provides Marketers With One Integrated

Financial Reporting System For Their Online and Offline Campaigns



Apr 04, 2001, 01:00 ET from Mediaplex, Inc.

    SAN FRANCISCO, April 4 /PRNewswire/ -- AdWare Systems, Inc., a subsidiary
 of Mediaplex, Inc., today announced the completion of the integration of
 Mediaplex's MOJO(R) ASP interface, MOJO(R) Works, and AdWare FINANCIALS 6.
 The integration allows for the relevant financial online media campaign
 information that is stored in MOJO Works to be passed on to AdWare's
 FINANCIALS 6 seamlessly, without manual intervention.
     "The integration of MOJO Works with AdWare FINANCIALS 6 is the first in a
 series of steps being taken to fully integrate Mediaplex's online digital
 messaging technology with AdWare's offline marketing and financial
 technology," stated Dr. Mark Joseph, chief technology officer for Mediaplex.
 "Using one interface, pertinent information from Mediaplex's online campaigns
 can now be transferred to AdWare's cost management system allowing for the
 integrated financial reporting of online and offline marketing campaigns."
     By accessing AdWare's FINANCIALS 6, online marketers can now benefit from
 the financial capabilities that traditional, offline, marketers using AdWare
 FINANCIALS 6 already enjoy.  Standard features of the newly integrated MOJO
 Works and AdWare FINANCIALS 6 include: client billing, vendor payment, full
 financial reporting capabilities of online and offline media campaigns, full
 budgeting capabilities of both online and offline media campaigns and complete
 financial and profitability reporting of online and offline campaigns.
     "We are excited to offer these unique online/offline financial campaign
 reporting capabilities to our AdWare and Mediaplex clients," stated Bill
 Hewitt, general manager of AdWare Systems.  "For the first time, marketers can
 see the full financial results of their integrated marketing campaigns."
 
     About AdWare Systems, Inc.
     AdWare(R) ( www.adware.com ) is a subsidiary of Mediaplex, Inc.  It is an
 applications service provider (ASP) delivering high-quality information
 management systems and services for the global offline marketing and
 advertising industry. AdWare software is installed in more than 20 countries.
 AdWare is based in Louisville, Kentucky, with offices in New York City and
 Toronto.
 
     About Mediaplex, Inc.
     Mediaplex, Inc. (Nasdaq:   MPLX) ( www.mediaplex.com ) serves the marketing
 communications industry with technology solutions for digital messaging,
 support services that maximize campaign return, and infrastructure tools to
 ensure effective program implementation. Mediaplex(R) enables marketers to
 manage, target and distribute integrated messaging across all digital media.
 The company's proprietary MOJO(R) technology platform is unique in its ability
 to automatically configure messages in response to real-time information from
 a marketer's enterprise data system and to provide ongoing campaign
 optimization.
     Mediaplex works with advertising agencies and clients that include America
 West Airlines, DraftWorldwide and McCann-Erickson (both members of the
 Interpublic Group of Companies), eBay, macys.com, The Motley Fool, Motorola,
 OfficeMax.com, Publicis & Hal Riney, Radio Free Virgin, Sony, Sun
 Microsystems, TBWA\Chiat\Day, Tonic 360 and Young & Rubicam (including The
 Digital Edge and Impiric).
     Mediaplex is headquartered in San Francisco, with offices in New York,
 Silicon Valley and its subsidiary AdWare in Louisville. Mediaplex can be
 contacted at 1-415-808-1900.
 
     The foregoing press release contains forward-looking statements under the
 federal securities laws about the Company's prospects for 2001, including the
 Company's commitment to developing new digital messaging technology, the
 integration of the digital messaging technology with offline technology and
 the acceptance of such integration by customers. These forward-looking
 statements are subject to significant risks and uncertainties.  Actual result
 may differ materially from those described in such statements as a result of a
 number of factors.  In particular, the Company may not realize expected
 acceptance by customers and the Company may not develop additional integration
 technology.  Investors are also encouraged to read the "Risk Factors" section
 of Mediaplex's Annual Report on Form 10-K for the year ended December 31,
 2000, and Mediaplex's Quarterly Report on Form 10-Q for the quarter ended
 September 30, 2000, which are on file with the Securities and Exchange
 Commission.
 
 

SOURCE Mediaplex, Inc.
    SAN FRANCISCO, April 4 /PRNewswire/ -- AdWare Systems, Inc., a subsidiary
 of Mediaplex, Inc., today announced the completion of the integration of
 Mediaplex's MOJO(R) ASP interface, MOJO(R) Works, and AdWare FINANCIALS 6.
 The integration allows for the relevant financial online media campaign
 information that is stored in MOJO Works to be passed on to AdWare's
 FINANCIALS 6 seamlessly, without manual intervention.
     "The integration of MOJO Works with AdWare FINANCIALS 6 is the first in a
 series of steps being taken to fully integrate Mediaplex's online digital
 messaging technology with AdWare's offline marketing and financial
 technology," stated Dr. Mark Joseph, chief technology officer for Mediaplex.
 "Using one interface, pertinent information from Mediaplex's online campaigns
 can now be transferred to AdWare's cost management system allowing for the
 integrated financial reporting of online and offline marketing campaigns."
     By accessing AdWare's FINANCIALS 6, online marketers can now benefit from
 the financial capabilities that traditional, offline, marketers using AdWare
 FINANCIALS 6 already enjoy.  Standard features of the newly integrated MOJO
 Works and AdWare FINANCIALS 6 include: client billing, vendor payment, full
 financial reporting capabilities of online and offline media campaigns, full
 budgeting capabilities of both online and offline media campaigns and complete
 financial and profitability reporting of online and offline campaigns.
     "We are excited to offer these unique online/offline financial campaign
 reporting capabilities to our AdWare and Mediaplex clients," stated Bill
 Hewitt, general manager of AdWare Systems.  "For the first time, marketers can
 see the full financial results of their integrated marketing campaigns."
 
     About AdWare Systems, Inc.
     AdWare(R) ( www.adware.com ) is a subsidiary of Mediaplex, Inc.  It is an
 applications service provider (ASP) delivering high-quality information
 management systems and services for the global offline marketing and
 advertising industry. AdWare software is installed in more than 20 countries.
 AdWare is based in Louisville, Kentucky, with offices in New York City and
 Toronto.
 
     About Mediaplex, Inc.
     Mediaplex, Inc. (Nasdaq:   MPLX) ( www.mediaplex.com ) serves the marketing
 communications industry with technology solutions for digital messaging,
 support services that maximize campaign return, and infrastructure tools to
 ensure effective program implementation. Mediaplex(R) enables marketers to
 manage, target and distribute integrated messaging across all digital media.
 The company's proprietary MOJO(R) technology platform is unique in its ability
 to automatically configure messages in response to real-time information from
 a marketer's enterprise data system and to provide ongoing campaign
 optimization.
     Mediaplex works with advertising agencies and clients that include America
 West Airlines, DraftWorldwide and McCann-Erickson (both members of the
 Interpublic Group of Companies), eBay, macys.com, The Motley Fool, Motorola,
 OfficeMax.com, Publicis & Hal Riney, Radio Free Virgin, Sony, Sun
 Microsystems, TBWA\Chiat\Day, Tonic 360 and Young & Rubicam (including The
 Digital Edge and Impiric).
     Mediaplex is headquartered in San Francisco, with offices in New York,
 Silicon Valley and its subsidiary AdWare in Louisville. Mediaplex can be
 contacted at 1-415-808-1900.
 
     The foregoing press release contains forward-looking statements under the
 federal securities laws about the Company's prospects for 2001, including the
 Company's commitment to developing new digital messaging technology, the
 integration of the digital messaging technology with offline technology and
 the acceptance of such integration by customers. These forward-looking
 statements are subject to significant risks and uncertainties.  Actual result
 may differ materially from those described in such statements as a result of a
 number of factors.  In particular, the Company may not realize expected
 acceptance by customers and the Company may not develop additional integration
 technology.  Investors are also encouraged to read the "Risk Factors" section
 of Mediaplex's Annual Report on Form 10-K for the year ended December 31,
 2000, and Mediaplex's Quarterly Report on Form 10-Q for the quarter ended
 September 30, 2000, which are on file with the Securities and Exchange
 Commission.
 
 SOURCE  Mediaplex, Inc.