MediaSite Demonstrates MediaByte(TM) Technology for Vista Application Over A Broadband Network at NAB 2001 Trade Show

Apr 23, 2001, 01:00 ET from MediaSite, Inc.

    LAS VEGAS, April 23 NAB 2001 /PRNewswire Interactive News Release/ --
 MediaSite, Inc., the market leader in software for the development of
 automated rich-media applications, will demonstrate a new web-based media
 service with Marconi at NAB 2001.  The mediaPlex service portal for producers
 is the new digital marketplace for best-in-class online tools and services
 such as streaming, content management, and media transport.  As part of the
 mediaPlex showcase demonstration for a Managed Service Environment, the
 MediaSite Vista(TM) service allows content creators to use the Internet to
 search, locate and preview high quality digital media such as footage and
 B-Roll from national, regional and local sources.  Producers can then utilize
 other services included in the mediaPlex console to retrieve, store, or
 transfer content from one location to another.
     Using a broadband managed service network from Marconi, mediaPlex offers a
 reliable, global platform to enable the capabilities the media community has
 come to depend on.  mediaPlex provides a one-stop, web-based control panel
 that producers can use to customize, purchase, manage, and utilize their
 preferred media communication tools and services.  As one of the services on
 the Marconi platform, MediaSite Vista gives customers the ability to quickly
 search across and preview content from multiple source libraries then have it
 delivered to them over a high-performance network that is optimized for
 end-to-end distribution of high-quality media.
     "Vista utilizes our advanced MediaByte access technology to build and
 deploy rich-media workflow applications for the production community," said
 James Dias, Vice President of Strategic Solutions at MediaSite.  Marconi's
 expertise in networking and network management provides a strong foundation
 for an ASP approach to the digital media marketplace and creates a whole new
 and flexible way to service the industry.  "We expect service providers will
 find this an attractive model and platform to on which to extend their
 capabilities to their customers."
     MediaSite's web-based MediaByte technology will be deployed in two
 applications this year.  The MediaSite Vista service, which provides search
 and access to media libraries online, will be followed by a third quarter
 release of EVAN(TM).  The Enterprise Video Access Network will provide video
 producers and content developers with the ability to utilize a networked
 service to automatically index, catalog, manipulate and circulate their media
 assets without incurring the costs of implementing and operating the hardware
 and software for such a system.  With MediaSite's MediaByte technology, EVAN
 will also allow producers to create virtual clips and presentations on the web
 opening up new ways to interact with the content.
 
     About MediaSite, Inc.
     MediaSite is the market leader of enhanced streaming tools that enable
 users to view time-based rich media faster than real-time over the Web.
 MediaSite's patented technology and tools deliver quantum gains in automated
 workflow, search and navigation helping organizations realize the full
 potential of their rich media resources.  The Company has offices in the U.S.,
 Canada, Asia and Europe.  Founded in 1997, MediaSite derived its core
 technology from a Carnegie Mellon University research effort funded by leading
 government agencies and private corporations, including Bell Atlantic, Boeing,
 CNN, Intel and Microsoft.  Today, MediaSite has customers in the media and
 entertainment, financial services, education, consumer products, government
 and advertising industries in the U.S. and abroad.  Additional information
 about the company and its product offerings is available at www.mediasite.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X32626778
 
 

SOURCE MediaSite, Inc.
    LAS VEGAS, April 23 NAB 2001 /PRNewswire Interactive News Release/ --
 MediaSite, Inc., the market leader in software for the development of
 automated rich-media applications, will demonstrate a new web-based media
 service with Marconi at NAB 2001.  The mediaPlex service portal for producers
 is the new digital marketplace for best-in-class online tools and services
 such as streaming, content management, and media transport.  As part of the
 mediaPlex showcase demonstration for a Managed Service Environment, the
 MediaSite Vista(TM) service allows content creators to use the Internet to
 search, locate and preview high quality digital media such as footage and
 B-Roll from national, regional and local sources.  Producers can then utilize
 other services included in the mediaPlex console to retrieve, store, or
 transfer content from one location to another.
     Using a broadband managed service network from Marconi, mediaPlex offers a
 reliable, global platform to enable the capabilities the media community has
 come to depend on.  mediaPlex provides a one-stop, web-based control panel
 that producers can use to customize, purchase, manage, and utilize their
 preferred media communication tools and services.  As one of the services on
 the Marconi platform, MediaSite Vista gives customers the ability to quickly
 search across and preview content from multiple source libraries then have it
 delivered to them over a high-performance network that is optimized for
 end-to-end distribution of high-quality media.
     "Vista utilizes our advanced MediaByte access technology to build and
 deploy rich-media workflow applications for the production community," said
 James Dias, Vice President of Strategic Solutions at MediaSite.  Marconi's
 expertise in networking and network management provides a strong foundation
 for an ASP approach to the digital media marketplace and creates a whole new
 and flexible way to service the industry.  "We expect service providers will
 find this an attractive model and platform to on which to extend their
 capabilities to their customers."
     MediaSite's web-based MediaByte technology will be deployed in two
 applications this year.  The MediaSite Vista service, which provides search
 and access to media libraries online, will be followed by a third quarter
 release of EVAN(TM).  The Enterprise Video Access Network will provide video
 producers and content developers with the ability to utilize a networked
 service to automatically index, catalog, manipulate and circulate their media
 assets without incurring the costs of implementing and operating the hardware
 and software for such a system.  With MediaSite's MediaByte technology, EVAN
 will also allow producers to create virtual clips and presentations on the web
 opening up new ways to interact with the content.
 
     About MediaSite, Inc.
     MediaSite is the market leader of enhanced streaming tools that enable
 users to view time-based rich media faster than real-time over the Web.
 MediaSite's patented technology and tools deliver quantum gains in automated
 workflow, search and navigation helping organizations realize the full
 potential of their rich media resources.  The Company has offices in the U.S.,
 Canada, Asia and Europe.  Founded in 1997, MediaSite derived its core
 technology from a Carnegie Mellon University research effort funded by leading
 government agencies and private corporations, including Bell Atlantic, Boeing,
 CNN, Intel and Microsoft.  Today, MediaSite has customers in the media and
 entertainment, financial services, education, consumer products, government
 and advertising industries in the U.S. and abroad.  Additional information
 about the company and its product offerings is available at www.mediasite.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X32626778
 
 SOURCE  MediaSite, Inc.