MediaSite Joins Industry Leaders in the Microsoft BizTalk Server 2000 Partner Program

Solution Incorporates Rich Media Into Key Business Processes



Apr 26, 2001, 01:00 ET from MediaSite, Inc.

    LAS VEGAS, NAB 2001, April 26 /PRNewswire/ -- MediaSite, Inc., the market
 leader in software for the development of automated rich-media applications,
 today announced a strategic agreement with Microsoft that will facilitate the
 coupling of rich media with the management and use of standard business data.
 Utilizing Microsoft's innovative BizTalk 2000 server will enable the
 collaboration among MediaSite and industry leaders to provide comprehensive
 and secure Digital Content Services (DCS) that will make it possible to easily
 store, manage, secure, track and distribute the digital content to the desired
 audience.
     MediaSite brings best-in-breed products to enable Rich Media search,
 navigation and summarization capabilities for business and consumer
 applications. MediaSite has set a new standard for out-of-the box
 functionality in any video publishing solution by seamlessly integrating rich
 media consumption into business processes.
     Built upon a firm foundation of public standards such as XML and HTTP,
 BizTalk 2000 and MediaSite's Rich Media Enterprise Product Suite ensures the
 highest level of interoperability between applications. "The integration of
 our Rich Media capabilities into the Microsoft Platform provides our customers
 with a streamlined approach to interface between the various business and
 media applications required to create an end-to-end solution," said Randy
 Olson, Vice President for Software Engineering. MediaSite's systems can be
 rapidly adapted to operate with other systems and at much lower development
 costs.
     Mark Kapczynzski, Principal Consultant for Microsoft's Media and
 Entertainment Group, said, "We are very excited about this partnership with
 MediaSite because of the solutions it will enable such as video-on-demand,
 digital video services, digital dailies and digital cinema. BizTalk server
 enables out-of-the-box capability and simplifies implementation and
 integration."
     The companies plan to demonstrate their integration this June at Streaming
 Media West.
 
     About MediaSite, Inc.
     MediaSite is the only provider of enhanced streaming tools that enable
 users to view time-based rich media faster than real-time over the Web.
 MediaSite's patented technology and tools deliver quantum gains in automated
 workflow, search and navigation helping organizations realize the full
 potential of their rich media resources.  The company has offices in the U.S.,
 Canada, Asia and Europe.  Founded in 1997, MediaSite derived its core
 technology from a Carnegie Mellon University research effort funded by leading
 government agencies and private corporations, including Bell Atlantic, Boeing,
 CNN, Intel, and Microsoft.  Today, MediaSite has customers in the media and
 entertainment, financial services, education, consumer products, government
 and advertising industries in the U.S. and abroad. Additional information
 about the company and its product offerings is available at www.mediasite.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X49773842
 
 

SOURCE MediaSite, Inc.
    LAS VEGAS, NAB 2001, April 26 /PRNewswire/ -- MediaSite, Inc., the market
 leader in software for the development of automated rich-media applications,
 today announced a strategic agreement with Microsoft that will facilitate the
 coupling of rich media with the management and use of standard business data.
 Utilizing Microsoft's innovative BizTalk 2000 server will enable the
 collaboration among MediaSite and industry leaders to provide comprehensive
 and secure Digital Content Services (DCS) that will make it possible to easily
 store, manage, secure, track and distribute the digital content to the desired
 audience.
     MediaSite brings best-in-breed products to enable Rich Media search,
 navigation and summarization capabilities for business and consumer
 applications. MediaSite has set a new standard for out-of-the box
 functionality in any video publishing solution by seamlessly integrating rich
 media consumption into business processes.
     Built upon a firm foundation of public standards such as XML and HTTP,
 BizTalk 2000 and MediaSite's Rich Media Enterprise Product Suite ensures the
 highest level of interoperability between applications. "The integration of
 our Rich Media capabilities into the Microsoft Platform provides our customers
 with a streamlined approach to interface between the various business and
 media applications required to create an end-to-end solution," said Randy
 Olson, Vice President for Software Engineering. MediaSite's systems can be
 rapidly adapted to operate with other systems and at much lower development
 costs.
     Mark Kapczynzski, Principal Consultant for Microsoft's Media and
 Entertainment Group, said, "We are very excited about this partnership with
 MediaSite because of the solutions it will enable such as video-on-demand,
 digital video services, digital dailies and digital cinema. BizTalk server
 enables out-of-the-box capability and simplifies implementation and
 integration."
     The companies plan to demonstrate their integration this June at Streaming
 Media West.
 
     About MediaSite, Inc.
     MediaSite is the only provider of enhanced streaming tools that enable
 users to view time-based rich media faster than real-time over the Web.
 MediaSite's patented technology and tools deliver quantum gains in automated
 workflow, search and navigation helping organizations realize the full
 potential of their rich media resources.  The company has offices in the U.S.,
 Canada, Asia and Europe.  Founded in 1997, MediaSite derived its core
 technology from a Carnegie Mellon University research effort funded by leading
 government agencies and private corporations, including Bell Atlantic, Boeing,
 CNN, Intel, and Microsoft.  Today, MediaSite has customers in the media and
 entertainment, financial services, education, consumer products, government
 and advertising industries in the U.S. and abroad. Additional information
 about the company and its product offerings is available at www.mediasite.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X49773842
 
 SOURCE  MediaSite, Inc.