HASLEMERE, England, July 15, 2015 /PRNewswire/ --
Leading UK medical illustration company, Medical-artist.com, has been chosen by Quid Publishers to illustrate The Student's Anatomy of Yoga Manual. The manual, aimed at yoga instructors and students, features 30 full-colour illustrations of classic yoga positions. It is one of the latest editions to the scientific titles produced by QUID publishers, part of The Quarto Group.
The Student's Anatomy of Yoga Manual is a comprehensive guide that depicts each yoga position in precise anatomical detail, helping the yoga enthusiast to understand how each muscle group is used within the specific pose. It is intended to help the student complete the moves accurately and safely in order to achieve the maximum effectiveness from their yoga workout, as well as understanding how each position targets specific muscle strength and flexibility.
Joanna Culley, lead artist at Medical-artist.com, began the project with a series of comprehensive briefs, which were used in the photo shoots held with a professional yoga instructor. It was imperative to both Joanna and the author that each pose was produced to the highest level of anatomical precision. After capturing the yoga positions on camera, Joanna sketched each of the poses in pencil in order to first be approved for their yoga and anatomical accuracy. The sketches were later developed into full-colour illustrations that supported the professional look and feel of the manual.
As a traditionally trained professional medical artist, Joanna is regularly commissioned for medical, scientific and anatomical illustrations across a wide range of mediums, such as watercolour, pencil and digital media. She previously completed 50 colour illustrations for the highly successful, The Student's Anatomy of Stretching Manual, part of the anatomical series of workout books that now includes The Student's Anatomy of Yoga Manual.
Medical-artist.com's professionalism and commitment to producing high-quality visual communications was acknowledged by Jacqui Sayers, Development Editor at QUID, who said, "Joanna and her team have been a pleasure to work with throughout this project, always highly professional, diligent, flexible and helpful. The artwork they have produced is outstanding and will be a key selling point of the book, helping us to deliver a unique and highly visual educational resource for all those interested in learning more about the practice of yoga, when the book is published in Spring 2016."
Founded by Joanna Culley, an award-winning medical illustrator, Medical-Artist.com is a medical and scientific illustration studio creating beautifully detailed visual creations for clients within the healthcare and biomedical industries.
Based in Surrey, Medical-artist.com specialises in highly accurate, visually compelling illustrations and animations that support the communication of clinical, medical and healthcare products and services for clients worldwide.
We combine traditionally trained artist skills with the latest digital expertise to create illustrations, graphics and animations that can be used across a range of multi-media publications and platforms. As a team we combine our experience, passion, knowledge and creativity to continually produce a range of visuals to help clarify medical and scientific content for the UK and clients internationally whilst enjoying long term collaborations with our customers.
30 Sunvale Avenue
Since 2002, Quid has produced an array of books on popular culture, humour and reference, and we continue to grow our business across a range of international markets.
We also invest heavily in product development, with innovative projects in history, mathematics, science, natural history, the arts and philosophy. A broad range of our new presentations can be viewed on request and in our catalogue.
Based in the cosmopolitan seaside city of Brighton and Hove, we are a small team with big ambitions. Although we are represented throughout North America, Europe, Asia and Australia, much of our creative input is sourced locally, employing the extraordinary talent available in our highly creative community.
Quid Publishing Ltd.
Level 4 Sheridan House
114 Western Road