BREWSTER, N.Y., Aug. 3, 2011 /PRNewswire/ -- Brewster-based Medical Management Corporation of America (MMCOA) began its foray into social media via Facebook, Twitter and LinkedIn as part of a new initiative to "go green." The company, which celebrates its 15-year anniversary this year, now shares news electronically with fans and followers. While MMCOA strives to develop its branding visibility by moving into social media, it is also a means for the company to share other "green" practices with the medical community.
"Reaching out to people through social networks saves time, money, and is also beneficial to the environment," said Barry Haitoff, CEO of MMCOA. "We're able to use less paper for newsletters and mailings by posting updates, sending e-blasts, promoting speaking engagements and sharing newsletters digitally."
In addition to its "green" social media venture, MMCOA offers electronic and streamlined revenue cycle management. MMCOA's expertise in technology and billing software helps clients become compliant with Electronic Medical Record (EMR) and Electronic Health Record (EHR) regulations, and helps clients practice modernized and efficient billing methods.
MMCOA will also put its "green" initiative to use in December at the Nassau Surgical Society's 2011 tradeshow, where MMCOA will utilize QR-code technology to make company information accessible on mobile devices.
"We are extremely excited to make this change to our business and are positive it is a step in the right direction," Haitoff said. "Going 'green' not only benefits MMCOA, but the environment as well. Social media is a great vehicle to get the word out about what we can do to help firms become compliant with new regulations and improve collections and overall financial position."
MMCOA is currently pursuing efforts to broaden its base of followers on Facebook, Twitter and LinkedIn. Although reaching new audiences is a primary focus for MMCOA, the company will also use social media platforms to share news with employees, existing clients, and the media. Social media will also help the company enhance its search engine optimization (SEO) organically.
The company maintains certification and membership with multiple organizations including the Health Care Billing and Management Association, American Academy of Professional Coders, and Medical Group Management Association.
Medical Management Corporation of America is located at 1620 Route 22, Brewster, NY 10509. They can be reached at (845) 363-4833 or by visiting www.mmcoa.com. Follow MMCOA on Facebook (http://www.facebook.com/MMCOA), Twitter (http://twitter.com/MedicalMgmtCorp) or LinkedIn (www.linkedin.com/company/medical-management-corporation-of-america) for the latest news and updates.
About Medical Management Corporation of America (www.mmcoa.com)
Established in 1996, Medical Management Corporation of America (MMCOA) specializes in billing and accounts receivable management providing healthcare professionals throughout the tri-state region with efficient, time-tested, reliable processes that ensure low overhead and maximum reimbursement. With an employee-to-client ratio greater than any of its competitors, MMCOA provides an unparalleled level of service while producing bottom-line results. Using customized A/R software to track client balances, MMCOA specialists help clients recover more money, spend less time handling billing problems, and get back to what they do best; providing quality patient care. The company maintains certification and membership with multiple organizations including the Health Care Billing and Management Association, American Academy of Professional Coders, and Medical Group Management Association.
SOURCE Medical Management Corporation of America