MINNEAPOLIS, Aug. 13, 2015 /PRNewswire/ -- Family dinners are the perfect way to bring your loved ones together, and who doesn't love the hands-on, tasty fun of taco night? For your family's next fiesta, Old El Paso™ is inviting families everywhere aboard their Taco Boat to try the new Old El Paso™ Mini Soft Tortilla Taco Boats™, soft tortillas that are formed into a boat shape with a flat bottom that are easy to hold, fill and eat. To celebrate the launch, the brand enlisted actress and busy mom of three, Melissa Joan Hart, to share the endless ways to fill Taco Boats with "whatever floats your boat."
A family taco night is full of flavor, ingredients and fun. Old El Paso's Taco Boats are a soft flour tortilla formed into a unique boat shape with a flat bottom, making them easy to hold, harder to spill and ready to fill to the brim! Taco Boats are also available in a mini size, perfect for children, snacking and as an easy addition to any appetizer tray. No matter the size or taste, there's a Taco Boat for everyone at your family's next taco night!
Fans are encouraged to share what taco night looks like at their house using the hashtag #TacoBoatSweepstakes. Nationally, fans that use the hashtag will be entered for a chance to win free product, including the opportunity to win free Taco Boats for a year.
"As a mom of three little boys, I'm always looking for easy recipes that I know my picky eaters will love," said Melissa Joan Hart. "Old El Paso's new Taco Boats make it simple for everyone in the family to create their own personalized taco. There's not just one way to make a taco. The possibilities are endless! Taco Boats can be filled with chicken, ground beef, veggies, guacamole, scrambled eggs, or simply, 'whatever floats your boat!'"
Melissa will be aboard the Old El Paso Taco Boat on Thursday, August 13, from 12 p.m. to 2 p.m., handing out free taco samples and meeting fans by Spruce Street Harbor Park on Penn's Landing. Don't miss the Taco Boat!
The brand's Soft Tortilla Taco Boats and Mini Soft Tortilla Taco Boats are available in stores nationwide.
About General Mills, Inc.
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.
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SOURCE Old El Paso