Men Splash Out More on Wives Than Mums

Jan 25, 2010, 07:05 ET from Serenata Commerce Ltd

LONDON, Jan. 25 /PRNewswire/ -- MEN spend a whopping 50% more on their loved one on Valentine's Day than they do on their mum on Mother's Day, a shock survey has revealed.

The research by leading UK-based online retailer Serenata Flowers has confirmed the old adage that: "A son is a son until he meets a wife, but a daughter's a daughter for the rest of her life."

The London-based firm unveiled the statistics after analysing sales figures from Valentine's Day and Mother's Day during previous years.

Managing Director Peter Ahl said: "We examined our purchase statistics and were quite surprised how much more men are prepared to spend on their girlfriend, wife or partner compared to their mum.

"We thought the figure might be a little higher - maybe around 10% or 20% more - but 50% more is quite a shock.

"Maybe there aren't as many mummy's boys out there as there used to be. But at the same time it does show that most men are willing to push the boat out at Valentine's Day. It also confirms the old saying about a son being a son until he meets a wife."

Serenata is an independent online London flower delivery retailer, sending flowers across the capital and the rest of the UK six days a week.

The online florist also has two sister sites specialising in online wine and chocolate delivery - and - and its businesses are gearing up for one of their busiest few weeks of the year in the run-up to Valentine's Day on February 14 and then Mother's Day on March 14.

Serenata Flowers is expecting its best-selling Valentine's Day product to fit with tradition - a dozen red roses. It is offering the old romantic favourite for a special offer price of 29.99 pounds Sterling. It is also expecting sales to bloom of its Cross My Heart bouquet (49.99 pounds), which includes a dozen red roses and a mix of other valentine flowers.

Serenata can deliver free at any time of the day, and includes an "avoid the school run" delivery slot. The company also delivers on Saturday mornings.

For more information contact Serenata Flowers on +44(0)20-7100-5800 or email:

Serenata Commerce Ltd, Lakeside House, 1 Furzeground Way, Stockley Park, Heathrow, London, UB11 1BD

SOURCE Serenata Commerce Ltd