Microsoft and NBC Join Forces Again to Deliver Personal Finance Powerhouse On the Web

Merged CNBC.com-MSN MoneyCentral Site Continues Successful Relationship

Between NBC and Microsoft



Apr 23, 2001, 01:00 ET from Microsoft Corp.

    REDMOND, Wash. and NEW YORK, April 23 /PRNewswire Interactive News
 Release/ -- Microsoft Corp. (Nasdaq:   MSFT) and NBC today announced plans to
 join forces again and merge the MSN(R) MoneyCentral(TM) and CNBC.com Web sites
 into a comprehensive personal finance powerhouse distributed exclusively
 through MSN on the Internet. Through the multiyear agreement, MSN will become
 the online home for the new merged site, CNBC MoneyCentral, combining the
 award-winning personal finance offering from MSN with content from the most
 popular financial cable news network in the world.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Building on the success of the MSNBC joint venture created by Microsoft
 and NBC in 1995, this new agreement brings together CNBC's powerful financial
 industry brand and programming expertise with Microsoft's extensive online
 distribution and technology experience. The two sites combined will have a
 powerful reach extending to approximately 16 million monthly unique visitors.
 The new site can be reached at http://www.cnbc.com/ or
 http://www.moneycentral.msn.com/ , or by visiting MSN.
     MSN MoneyCentral has been praised by Barron's, Forbes and Money magazine
 for having the best personal finance site on the Internet. Likewise, CNBC is
 widely recognized as the broadcast leader in investing news and analysis, and
 since its inception CNBC.com has been the "stickiest" financial site on the
 Web. CNBC MoneyCentral will provide consumers with all of the sophisticated
 software services from the MSN MoneyCentral online personal finance service,
 such as tools to manage their portfolio, research companies and screen stocks,
 as well as highly regarded content from CNBC.com, including Stocks to Watch,
 Guest List, Stock Picks, Sector Watch and portfolio-specific CNBC-TV guest
 alerts.
     "The MSNBC alliance has demonstrated that combining a network's core
 programming competencies, brand and promotional expertise with a technology
 company's distribution strength and technological know-how produces an
 unparalleled resource for consumers," said Bob Wright, vice chairman of GE,
 and president and CEO of NBC. "With the strength of MSN's reach and the power
 of the CNBC brand, we have a unique ability to create yet another formidable
 television/Internet franchise. By teaming up again, we're creating an
 incomparable combination of personal finance information and tools for
 consumers."
     "We've had a great relationship with the NBC family for many years now,
 and the opportunity to bring together the best of what we each can bring to
 the Web in the finance category is clearly a win-win situation," said
 Rick Belluzzo, president and chief operating officer at Microsoft. "By
 combining CNBC's leading content with Microsoft's award-winning personal
 finance site, MSN MoneyCentral, we are merging the best of both worlds into a
 personal finance powerhouse on the Web."
     Under the terms of the agreement, the two companies will prominently
 promote the new site across the CNBC cable channel, which reaches 79 million
 homes daily, and the MSN network of Internet services, with more than
 230 million visitors per month. Throughout the daily broadcast, CNBC
 television will send its viewers to the joint site for in-depth commentary,
 investing news and a wealth of personal financial tools.
     "We've made great strides on the Internet with CNBC.com and have
 established a strong competitive foothold in this medium," said
 Pamela Thomas Graham, president of CNBC. "Working with Microsoft will enable
 us to take the foundation we have built to a new level and maximize the
 potential of the Internet with the new CNBC MoneyCentral."
     The new site is expected to launch this summer. Like MSNBC.com, the site
 will operate from Microsoft's offices, with the editorial team split between
 Fort Lee, N.J., and Redmond. Microsoft will oversee general operational
 management for the site under the direction of Erik Jorgensen, general manager
 of the Consumer Financial Products Group at Microsoft. A joint editorial board
 will provide strategic editorial direction for the site.
     Microsoft and NBC will hold a conference call on April 23, 2001, at
 11:30 a.m. EDT in which key executives will discuss the companies' agreement.
 Interested parties should call 800-314-7867 to participate. A replay will be
 available after 2:30 p.m. EDT by calling 888-203-1112 (confirmation code:
 583633).
 
     About CNBC
     CNBC is the recognized global leader in business news, providing real-time
 financial market coverage and business information to more than 166 million
 homes worldwide, including more than 79 million households in the United
 States and Canada. The network's business day programming (weekdays from
 5 a.m.-8 p.m. ET) is produced at CNBC's headquarters in Fort Lee, N.J., and
 includes reports from CNBC news bureaus in midtown Manhattan, the New York
 Stock Exchange, Washington, Chicago, Los Angeles, Palo Alto, London and
 Singapore. CNBC viewers can manage their individual investment portfolios and
 gain additional in-depth information from on-air reports by accessing
 CNBC.com.
 
     About NBC
     The nation's first broadcast network, NBC has evolved into a diverse,
 international media company. In addition to the NBC Television Network and
 13 television stations, the company owns CNBC, operates MSNBC in partnerships
 with Microsoft, and maintains equity interest in Arts & Entertainment, the
 History Channel, and Rainbow Media Holdings Inc. NBC owns equity stakes in
 several new media companies in addition to NBCi. International holdings
 include CNBC Europe and CNBC Asia, which are services of NBC and Dow Jones,
 and an equity position in National Geographic Channels International.
 Members of the media can get more information about NBC and its programming on
 the NBC Media Village Web site at http://www.nbcmv.com/ .
 
     About MSN
     MSN gives consumers a new home on the Internet -- a central place where
 they can get everything they need from the Web and make the most of their time
 online. With more than 230 million visitors per month, the MSN integrated
 network of content and services is the most popular destination on the
 Internet. MSN is available in 33 markets and in 17 languages -- a broader
 global presence than any other network. MSN takes advantage of the
 Microsoft(R) .NET platform to offer leading services, any time, any place and
 on any device, with an integrated and personalized user experience for
 communications, search, shopping, personal finance and entertainment.
     MSN Internet Access and the recently introduced MSN Explorer offer quick,
 personal and exciting ways to get on to and take advantage of the Web.
 Best-of-breed services include the MSN Hotmail(R) Web-based e-mail service,
 the world's largest Web-based e-mail system; MSN Messenger Service, one of the
 fastest growing instant messaging services on the Web; MSN Search, the second
 most popular online search service; MSN Mobile, the customizable wireless
 information service; the award-winning MSN MoneyCentral online personal
 finance guide; MSN eShop, the one-stop online shopping resource; and MSN
 Custom Web Sites, the easy way to share information on the Web. MSN is located
 on the Web at http://www.msn.com/ .
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft, MSN, MoneyCentral and Hotmail are either registered
 trademarks or trademarks of Microsoft Corp. in the United States and/or other
 countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X78773653
 
 

SOURCE Microsoft Corp.
    REDMOND, Wash. and NEW YORK, April 23 /PRNewswire Interactive News
 Release/ -- Microsoft Corp. (Nasdaq:   MSFT) and NBC today announced plans to
 join forces again and merge the MSN(R) MoneyCentral(TM) and CNBC.com Web sites
 into a comprehensive personal finance powerhouse distributed exclusively
 through MSN on the Internet. Through the multiyear agreement, MSN will become
 the online home for the new merged site, CNBC MoneyCentral, combining the
 award-winning personal finance offering from MSN with content from the most
 popular financial cable news network in the world.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Building on the success of the MSNBC joint venture created by Microsoft
 and NBC in 1995, this new agreement brings together CNBC's powerful financial
 industry brand and programming expertise with Microsoft's extensive online
 distribution and technology experience. The two sites combined will have a
 powerful reach extending to approximately 16 million monthly unique visitors.
 The new site can be reached at http://www.cnbc.com/ or
 http://www.moneycentral.msn.com/ , or by visiting MSN.
     MSN MoneyCentral has been praised by Barron's, Forbes and Money magazine
 for having the best personal finance site on the Internet. Likewise, CNBC is
 widely recognized as the broadcast leader in investing news and analysis, and
 since its inception CNBC.com has been the "stickiest" financial site on the
 Web. CNBC MoneyCentral will provide consumers with all of the sophisticated
 software services from the MSN MoneyCentral online personal finance service,
 such as tools to manage their portfolio, research companies and screen stocks,
 as well as highly regarded content from CNBC.com, including Stocks to Watch,
 Guest List, Stock Picks, Sector Watch and portfolio-specific CNBC-TV guest
 alerts.
     "The MSNBC alliance has demonstrated that combining a network's core
 programming competencies, brand and promotional expertise with a technology
 company's distribution strength and technological know-how produces an
 unparalleled resource for consumers," said Bob Wright, vice chairman of GE,
 and president and CEO of NBC. "With the strength of MSN's reach and the power
 of the CNBC brand, we have a unique ability to create yet another formidable
 television/Internet franchise. By teaming up again, we're creating an
 incomparable combination of personal finance information and tools for
 consumers."
     "We've had a great relationship with the NBC family for many years now,
 and the opportunity to bring together the best of what we each can bring to
 the Web in the finance category is clearly a win-win situation," said
 Rick Belluzzo, president and chief operating officer at Microsoft. "By
 combining CNBC's leading content with Microsoft's award-winning personal
 finance site, MSN MoneyCentral, we are merging the best of both worlds into a
 personal finance powerhouse on the Web."
     Under the terms of the agreement, the two companies will prominently
 promote the new site across the CNBC cable channel, which reaches 79 million
 homes daily, and the MSN network of Internet services, with more than
 230 million visitors per month. Throughout the daily broadcast, CNBC
 television will send its viewers to the joint site for in-depth commentary,
 investing news and a wealth of personal financial tools.
     "We've made great strides on the Internet with CNBC.com and have
 established a strong competitive foothold in this medium," said
 Pamela Thomas Graham, president of CNBC. "Working with Microsoft will enable
 us to take the foundation we have built to a new level and maximize the
 potential of the Internet with the new CNBC MoneyCentral."
     The new site is expected to launch this summer. Like MSNBC.com, the site
 will operate from Microsoft's offices, with the editorial team split between
 Fort Lee, N.J., and Redmond. Microsoft will oversee general operational
 management for the site under the direction of Erik Jorgensen, general manager
 of the Consumer Financial Products Group at Microsoft. A joint editorial board
 will provide strategic editorial direction for the site.
     Microsoft and NBC will hold a conference call on April 23, 2001, at
 11:30 a.m. EDT in which key executives will discuss the companies' agreement.
 Interested parties should call 800-314-7867 to participate. A replay will be
 available after 2:30 p.m. EDT by calling 888-203-1112 (confirmation code:
 583633).
 
     About CNBC
     CNBC is the recognized global leader in business news, providing real-time
 financial market coverage and business information to more than 166 million
 homes worldwide, including more than 79 million households in the United
 States and Canada. The network's business day programming (weekdays from
 5 a.m.-8 p.m. ET) is produced at CNBC's headquarters in Fort Lee, N.J., and
 includes reports from CNBC news bureaus in midtown Manhattan, the New York
 Stock Exchange, Washington, Chicago, Los Angeles, Palo Alto, London and
 Singapore. CNBC viewers can manage their individual investment portfolios and
 gain additional in-depth information from on-air reports by accessing
 CNBC.com.
 
     About NBC
     The nation's first broadcast network, NBC has evolved into a diverse,
 international media company. In addition to the NBC Television Network and
 13 television stations, the company owns CNBC, operates MSNBC in partnerships
 with Microsoft, and maintains equity interest in Arts & Entertainment, the
 History Channel, and Rainbow Media Holdings Inc. NBC owns equity stakes in
 several new media companies in addition to NBCi. International holdings
 include CNBC Europe and CNBC Asia, which are services of NBC and Dow Jones,
 and an equity position in National Geographic Channels International.
 Members of the media can get more information about NBC and its programming on
 the NBC Media Village Web site at http://www.nbcmv.com/ .
 
     About MSN
     MSN gives consumers a new home on the Internet -- a central place where
 they can get everything they need from the Web and make the most of their time
 online. With more than 230 million visitors per month, the MSN integrated
 network of content and services is the most popular destination on the
 Internet. MSN is available in 33 markets and in 17 languages -- a broader
 global presence than any other network. MSN takes advantage of the
 Microsoft(R) .NET platform to offer leading services, any time, any place and
 on any device, with an integrated and personalized user experience for
 communications, search, shopping, personal finance and entertainment.
     MSN Internet Access and the recently introduced MSN Explorer offer quick,
 personal and exciting ways to get on to and take advantage of the Web.
 Best-of-breed services include the MSN Hotmail(R) Web-based e-mail service,
 the world's largest Web-based e-mail system; MSN Messenger Service, one of the
 fastest growing instant messaging services on the Web; MSN Search, the second
 most popular online search service; MSN Mobile, the customizable wireless
 information service; the award-winning MSN MoneyCentral online personal
 finance guide; MSN eShop, the one-stop online shopping resource; and MSN
 Custom Web Sites, the easy way to share information on the Web. MSN is located
 on the Web at http://www.msn.com/ .
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft, MSN, MoneyCentral and Hotmail are either registered
 trademarks or trademarks of Microsoft Corp. in the United States and/or other
 countries.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X78773653
 
 SOURCE  Microsoft Corp.

RELATED LINKS

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