Microsoft Completes Acquisition of Danger, Incorporates Company Into Premium Mobile Experiences Group

New business group strengthens company focus on innovative mobile consumer

experiences.



Apr 15, 2008, 01:00 ET from Microsoft Corp.

    REDMOND, Wash., April 15 /PRNewswire-FirstCall/ -- Microsoft Corp. has
 completed its acquisition of Danger, Inc., the company announced today.
 Danger's expertise in building great, intuitive client software for mobile
 handsets connected to powerful hosted back-end services fosters rich
 consumer experiences in communication, media sharing, entertainment and
 personalization. The combined force of Danger and Microsoft strengthens the
 company's ability to provide innovative mobile experiences to more
 consumers.
 
     (Logo: http://www.newscom.com/cgi-bin/prnh/2000822/MSFTLOGO)
 
     Danger will become a part of the new Premium Mobile Experiences (PMX)
 team, a group within the Mobile Communications Business (MCB) of the
 Entertainment and Devices Division at Microsoft. The PMX team focuses on
 consumer-facing mobile projects and is led by Roz Ho, corporate vice
 president of Premium Mobile Experiences, reporting to Andy Lees, senior
 vice president of the MCB. Danger co-founders Matt Hershenson and Joe Britt
 will join the new organization, reporting directly to Ho.
 
     "We imagine a mobile experience that embraces sharing and celebrating
 relationships and personal moments," Ho said. "Combining Danger and
 Microsoft talents together in the Premium Mobile Experiences team is how
 we're going to deliver cool, new, fun mobile experiences to consumers. We
 want people to smile every time they look at their phone."
 
     The Danger mobile Internet platform, which connects people to their
 social circles and other rich content, is an integrated end-to-end solution
 that enables people to interact with their friends, social communities and
 content through the Internet and Internet services.
 
     "At Danger, we created a fun and easy-to-use mobile experience for
 today's Internet-savvy consumer," Britt said.
 
     Hershenson added, "As we combine our team and technologies with
 Microsoft, we see a clear path to evolving that experience and delivering
 it to an even broader group of consumers."
 
     Danger employees will continue to work from their current offices.
 Financial terms of the acquisition have not been disclosed.
 
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and solutions that help people and businesses realize
 their full potential.
 
 
 

SOURCE Microsoft Corp.
    REDMOND, Wash., April 15 /PRNewswire-FirstCall/ -- Microsoft Corp. has
 completed its acquisition of Danger, Inc., the company announced today.
 Danger's expertise in building great, intuitive client software for mobile
 handsets connected to powerful hosted back-end services fosters rich
 consumer experiences in communication, media sharing, entertainment and
 personalization. The combined force of Danger and Microsoft strengthens the
 company's ability to provide innovative mobile experiences to more
 consumers.
 
     (Logo: http://www.newscom.com/cgi-bin/prnh/2000822/MSFTLOGO)
 
     Danger will become a part of the new Premium Mobile Experiences (PMX)
 team, a group within the Mobile Communications Business (MCB) of the
 Entertainment and Devices Division at Microsoft. The PMX team focuses on
 consumer-facing mobile projects and is led by Roz Ho, corporate vice
 president of Premium Mobile Experiences, reporting to Andy Lees, senior
 vice president of the MCB. Danger co-founders Matt Hershenson and Joe Britt
 will join the new organization, reporting directly to Ho.
 
     "We imagine a mobile experience that embraces sharing and celebrating
 relationships and personal moments," Ho said. "Combining Danger and
 Microsoft talents together in the Premium Mobile Experiences team is how
 we're going to deliver cool, new, fun mobile experiences to consumers. We
 want people to smile every time they look at their phone."
 
     The Danger mobile Internet platform, which connects people to their
 social circles and other rich content, is an integrated end-to-end solution
 that enables people to interact with their friends, social communities and
 content through the Internet and Internet services.
 
     "At Danger, we created a fun and easy-to-use mobile experience for
 today's Internet-savvy consumer," Britt said.
 
     Hershenson added, "As we combine our team and technologies with
 Microsoft, we see a clear path to evolving that experience and delivering
 it to an even broader group of consumers."
 
     Danger employees will continue to work from their current offices.
 Financial terms of the acquisition have not been disclosed.
 
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and solutions that help people and businesses realize
 their full potential.
 
 
 SOURCE Microsoft Corp.

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