Microsoft SharePoint and NewsGator Fuel Enterprise 2.0 Success at Edelman

Largest independent PR firm's intranet transformation detailed in Microsoft case study

Sep 09, 2009, 09:00 ET from NewsGator Technologies, Inc.

DENVER, Sept. 9 /PRNewswire/ -- Anyone craving real-world Enterprise 2.0 success stories need look no further than global PR giant Edelman, which has used the combination of Microsoft SharePoint and NewsGator Social Sites to transform an aging intranet into an engine of global collaboration called Fusion.

"Edelman is the largest independent PR firm in the world, and The Holmes Report named us the 'Best Large Agency to Work For,' " said David Rosenberg, Edelman vice president, development lead, Internet services, in a Microsoft case study. "A cited factor of this award was a reference to Edelman's 'first-rate intranet,' so I suspect Fusion played a role."

When coupled with the Microsoft Office SharePoint Server 2007 collaboration foundation, NewsGator Social Sites adds Facebook-like features for business, including networking, user profiling, people and content search, community creation, social bookmarking, activity streams, social graphing and robust reporting. SharePoint is a popular collaboration platform: it reported breaking the $1 billion sales revenue mark last year and has 17,000 business customers.

"NewsGator Social Sites has added rich features for cross-organizational collaboration, discussion and networking," Rosenberg says. "Employees can easily integrate NewsGator RSS feeds and Web parts into their My Site pages, so they can follow the updates of their friends and co-workers, whether they're writing about a current project or an upcoming social event."

More than one million paid business users now take advantage of NewsGator's Social Sites enterprise social computing solutions. To read the case study, visit

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company's enterprise social networking and widget services are in use by hundreds of the world's most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. For more information, visit

SOURCE NewsGator Technologies, Inc.