Announces $4 Million of Series A Funding

True Ventures and Prominent Silicon Valley Entrepreneurs Invest in Free Web Site that Enables Shoppers To Research Online and Buy Local

Nov 24, 2009, 07:15 ET from

PALO ALTO, Calif., Nov. 24 /PRNewswire/ -- (, the free Web site that enables shoppers to research online and buy local, today announced that the company has raised $4 million in Series A financing. True Ventures led the round, joined by a Who's Who of Silicon Valley, including key leadership from, PayPal, Yelp, and YouTube. By searching the inventory systems of local stores in real time to find the products shoppers want, combines the advantages of an Amazon-like experience with the ability to touch, feel and get products now at a local retailer. Since launching its public beta in December 2008, has:

  • Grown from 2,000 users to an expected 1,000,000 a month, a 70 percent month-over-month increase
  • Added real-time inventory for 1.5 million products, growing by an average of 185,000 items per month
  • Indexed more than 42,000 stores spanning 30,000 communities across the country

"The round was very oversubscribed, and we're extremely excited to have picked True Ventures and some of Silicon Valley's most prominent angel investors to partner with," said Jack Abraham, founder and CEO. "We've been able to attract some of the great forward-thinking entrepreneurial minds, with category-specific success, to help us build a bridge between online and offline commerce."

The new funding will accelerate's consumer growth and partnership development - right in time for the holiday season. will continue to expand its real-time database daily, adding more products and stores to find the best price and availability for the products shoppers want - right when they want them.

Abraham and co-founder/CTO John Evans helped build comScore's core technology, which now supports the second largest database in the U.S.; third co-founder/Lead Engineer Ted Dziuba brings data expertise from Google and subsequent startups.

Market Opportunity

Eighty-seven percent of U.S. consumers research online and buy offline.* is poised to own this channel by offering shoppers the best of both worlds. provides all the product details and user reviews shoppers have come to expect with Amazon, and then searches local store shelves to let users know where a product is currently available, and at what price. Shoppers can get products right away, save time and money by avoiding shipping and keep more shopping dollars in their local economy.

True Ventures Co-Founder Jon Callaghan led the round and joined's Board of Directors. Callaghan is a passionate early stage investor with an impressive track record, consistent early stage success and 17 years of venture investing experience, which began at Summit Partners and CMGi's @Ventures, the world's first Internet-only venture firm. Callaghan has been an entrepreneur himself and founded three companies of his own, one of which IPO'd on NASDAQ and reached a market value of over $9B. This combination of entrepreneurial experience, venture investing track record and commitment to early stage companies led to the formation of True Ventures in 2005.

"Research online, buy offline is projected to represent 40 percent of total retail sales by 2011 - forecasted at $1 trillion - versus e-commerce, which is only 5 percent. is in a prime position to lead this cross-channel shopping trend," said Callaghan. "Jack and his team have mastered what much bigger companies haven't been able to, and I'm excited to be a part of what I foresee will be explosive growth."


In addition to True Ventures, the A Round included prominent angel investors:

  • Magid Abraham, comScore
  • Harris Barton, former 49er
  • Jeff Clavier, SoftTech VC
  • Ron Conway, SV Angel
  • Chris Dixon, Hunch, SiteAdvisor
  • Russ Fradin, Adify
  • Kevin Hartz, Eventbrite, Xoom, ConnectGroup
  • Jawed Karim, YouTube
  • Len Lodish, The Wharton School
  • Aaron Patzer,
  • Keith Rabois, Slide, PayPal, Yelp, LinkedIn, YouTube
  • Aydin Senkut, Felicis Ventures
  • Maurice Werdegar, Western Technology Investments

"The value we can provide shoppers during the holiday season - and all year long - is unmatched. It's simple: people hate paying for shipping and waiting for a product to arrive, but they love researching products online," continued Abraham. "We give them the best of both worlds, and this added support will accelerate our ability to serve more shoppers as we head into the busiest shopping season of the year."

To take advantage of this holiday shopping season, please visit

*BIGresearch's June 2006 Consumer Intentions and Actions Survey

About ( is a free Web site that enables shoppers to research online and buy local, providing the best of both worlds. The leader in the local product search space, tracks the real-time availability and prices of more than 1.5 million products at over 42,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in Palo Alto, Calif., boasts leadership from comScore and Google, and is backed by True Ventures and prominent Silicon Valley investors and entrepreneurs from, PayPal, Yelp, YouTube, and others. For more information, please visit

About True Ventures (

True Ventures invests in promising entrepreneurs at the earliest stages in the highest-growth segments of the technology market. The Partners at True have founded over 10 companies, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.