Mindset Works Launches Brainology: Changing Beliefs about Intelligence and Improving Academic Performance

New online program unleashes student motivation based on the growth mindset research of Stanford professor Carol Dweck, Ph.D.

Nov 17, 2009, 05:17 ET from Mindset Works

SAN CARLOS, Calif., Nov. 17 /PRNewswire/ -- Mindset Works(TM), a new Silicon Valley venture, today announced its debut at the "Learning & the Brain" conference in Cambridge, MA. The company focuses on increasing student motivation in order to improve academic success across subject areas.

"Educators and parents know that motivation is essential for student success, but often struggle to find the key to unlock children's enthusiasm," says Carol S. Dweck, Ph.D., a renowned Stanford University professor and author of the book Mindset. Eminent researchers in motivation and achievement, Dr. Dweck and Lisa S. Blackwell, Ph.D., developed the Brainology® program for students to improve their performance by understanding their own intelligence and how to increase it.

Brainology is an award-winning, online program that teaches brain science and study skills to middle school and high school students. Children develop a growth mindset, which is the core belief that abilities, rather than being fixed, are developed over time. Research shows that this powerful belief leads to an increased focus on learning, greater resilience and superior student achievement.

Brainology is used in schools and youth programs, as well as in homes. The program has been piloted successfully throughout the United States and abroad, and feedback from students, educators and parents has been overwhelmingly positive. Suz Antink, a math teacher at the Palo Alto Unified School District, shared her experience, "Students have adopted a 'can-do' attitude about their own success. They implement practical study methods that have sound scientific studies explaining why they work."

Educators and parents are thrilled to have a research-based educational program that's easily integrated into the school curriculum or home environment, is fun for kids and produces great results.

Visit www.brainology.us to view a demo, read testimonials, request a trial and motivate students.

Mindset Works will be exhibiting at the "Learning & the Brain" and other conferences across the U.S. in 2009 and 2010.

About Carol S. Dweck, Ph.D.

Carol S. Dweck, Ph.D., is one of the world's leading researchers in the field of student motivation and is the Lewis and Virginia Eaton Professor of Psychology at Stanford University. Her research focuses on why students succeed and how to foster their success. More specifically, her work has demonstrated the role of mindsets in students' motivation and has illuminated how praise for intelligence can undermine motivation and learning. She has also held professorships at Columbia and Harvard Universities, has lectured all over the world, and has been elected to the American Academy of Arts and Sciences. Her work has been prominently featured in such publications as The New Yorker, Time, Newsweek, The New York Times, The Wall Street Journal, and The Washington Post and she has appeared on Today, Good Morning America, 20/20, and NPR's Morning Edition. Her recent book Mindset (published by Random House) has been widely acclaimed and is being translated into 17 languages.

About Lisa S. Blackwell, Ph.D.

Lisa S. Blackwell, Ph.D., has a long-standing commitment to educational equity and adolescent achievement, beginning with her early experience as a literacy instructor for under-served students in New York City. She earned her Ph.D. in Psychology at Columbia University, where she studied achievement motivation in adolescents with Dr. Carol Dweck, and subsequently became a research scientist leading teams in the design, implementation and evaluation of a variety of intervention programs in New York City secondary schools. She is the co-author and designer of the Brainology® program, which has been featured in Time and New York Magazine, and on Good Morning America and NPR programs. Dr. Blackwell currently focuses on school leadership development, helping school leaders and teacher teams to interpret school data, conduct action research, and design and implement professional development, and consults with schools and districts implementing the Brainology® approach.

About Mindset Works, LLC

Mindset Works(TM) helps human beings realize their full potential. The Company's flagship product, the Brainology® program, motivates middle school and high school students to take an active role in their own academic development and gives them the tools to succeed. Children learn relevant neuroscience along with study skills, a combination that sparks their passion for learning and increases student achievement. The online program is available to educators, administrators, parents and anyone interested in learning how to improve their intelligence at www.brainology.us.

Brainology is a registered trademark and Mindset Works is a trademark of Mindset Works, LLC.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Carol Dweck | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92071

Lisa Blackwell | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92073

Eduardo Briceno | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92074

SOURCE Mindset Works