MIPTV Unveils Content 360 Finalists


4-7 April 2011, Palais des Festivals, Cannes

Mar 15, 2011, 16:23 ET from Reed MIDEM

PARIS, March 15, 2011 /PRNewswire/ -- MIPTV today announces the 18 creators of digital formats, online games, rich media tablet and smartphone applications to have been selected for the final of the 6th edition of Content 360, the international digital creativity festival held at MIPTV (April 4-7, 2011, Cannes, France).

This year the App and Online Games & Social TV juries have been joined by Disney Online's Julie Adair, France Televisions' Bruno Patino, MTV Networks' Philip Bourchier O'Ferrall, Nokia's Gerard Gecht and Samsung's Daniel Sanders.

A total of 157 projects and videos were submitted this year from 29 countries across four new categories representing the latest trends in audience engagement. The 18 chosen finalists are drawn from 11 countries, the biggest contingent coming from the USA, followed by the UK, Canada, Malaysia, Australia, France, Germany, Italy, Venezuela, Singapore and South Korea.

The selected finalists of the 2011 categories are:

"Interactive & cross media digital entertainment formats", sponsored by FremantleMedia and RTL Group:

  • "Go To The Answer" (The Connected Set, UK)
  • "Trix & Trax" (Ven a Kite, Venezuela)
  • "Un1que" (Pop Monkey Productions, USA)
  • "Give me a Dollar!" (Ed-Online Technologies, Malaysia)

"Online and social games":

  • "Twar – Twitter War" (Twar, USA)
  • "Spartacus: Gods of the Arena Social Media Game" (Starz, USA)
  • "Reehborn3" (3DDUO, France)
  • "Sports Vision" (ODD1 Inc., Canada)
  • "Home Sheep Home" (Aardman Digital, UK)

"Rich media tablet and social TV apps":

  • "Raja Lawak" (Astro Entertainment, Malaysia)
  • "Bring it home!" (Telston, South Korea)
  • "BeyondTV" (Aleph, Singapore)
  • "Sesame Street: Join the Brand" (Sesame Workshop, USA)
  • "Roma Virtual History" (Applix / Mondadori, Italy)

"Smartphone app for youth engagement", sponsored by The National Film Board of Canada:

  • "Media Undone smartPhone Apps" (PinkPom Digital, Canada)
  • "This is me" (Twentysix, UK)
  • Sexy Inc. (Australian Documentaries, Australia)
  • "Sexy Inc- Diss the hypersexualisation Pimps" (Appsfactory, Germany)

All the finalists will pitch their projects to a panel of executives from the global TV and media industry at MIPTV during live pitch sessions. The winners in each category will be announced on Wednesday 6 April, during an award ceremony in Cannes.

Complete Jury list: Julie Adair (Director, Content Creation Disney Online, EMEA, The Walt Disney Company Ltd), Philip Bourchier O'Ferrall (Senior Vice President, Digital Media, MTV Networks International), Nick Cohen (Multiplatform Commissioning Executive, BBC Factual), Matt Costello (President & Creative Director, Polar Productions Ltd), Gerard Grech (Global Head of Content Distribution, Nokia), Christophe Grobel (Senior Project Manager, RTL Group), Fernando Herrera (Director of Gaming and Online, Sanoma Entertainment), Ian McClelland (Head of New Media, RTL Group), Bruno Patino (Director General, Digital & Strategy, France Televisions), Joel Pomerleau (Director of Platform Development, The National Film Board of Canada), Erik Robertson (Managing Director, Nordic Games), Neeraj Roy (Managing Director & CEO, Hungama Mobile), Daniel Saunders (Head of Content Services, Samsung Electronics Europe), Claire Tavernier (Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia), Richard Vargas (Senior Vice-President, Development and Production, FMX, FremantleMedia) and Vittorio Veltoni (Head of Digital Publishing, Mondadori)

Discover the Content 360 finalists on the MIPTV site:


For more information on Content 360, visit www.connected-creativity.com

For more information on MIPTV, visit: www.miptv.com

Note to editors


MIPTV's Content 360 Digital Creativity Festival is the premier worldwide competition for new concepts in audience engagement and cross-media innovation. The competition provides a unique international showcase and business platform for digital producers, interactive agencies, digital designers, Internet content creators, game developers, and mobile application providers. Now part of Connected Creativity at MIPTV, Content 360 is an occasion not only to develop partnerships with the global entertainment and media industry present at MIPTV, but also to increase the reach amongst the mobile & technology sectors represented at the new Connected Creativity Forum.


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