Mirapoint Names New Vice President of Worldwide Marketing

Former Cisco Systems Marketing Leader Will Drive Company's Global Positioning

as Leading Internet Messaging Infrastructure Provider



Apr 10, 2001, 01:00 ET from Mirapoint, Inc.

    SUNNYVALE, Calif., April 10 /PRNewswire/ -- Mirapoint, Inc., a leading
 provider of Internet messaging infrastructure products, today announced that
 Joe Hielscher has been appointed to vice president of worldwide marketing.
 Formerly a director of marketing for Cisco Systems, Hielscher is responsible
 for the development and execution of Mirapoint's global marketing strategy and
 initiatives including product management, technical and product marketing and
 communications.
     "Mirapoint has experienced tremendous growth over the past three years and
 it is crucial that we remain committed to bringing products to market quickly
 and respond to customers with speed," said Satish Ramachandran, chairman and
 CEO of Mirapoint.  "Joe's extensive background in networking and Internet
 technologies, and his proven success in growing businesses will be
 instrumental in the company's ability to reach new markets and deliver
 products that customers demand."
     Hielscher spent five years at Cisco Systems before joining Mirapoint and
 was most recently director of marketing for Content Networking in the
 company's Enterprise Line of Business.  In this role, Hielscher was
 instrumental in developing Cisco's strategy for content-aware networking,
 e-commerce and content delivery networks.  Hielscher also was responsible for
 the successful launch and execution of Cisco's policy-based networking and
 integrated multi-layer switching services for the Cisco Catalyst product
 lines.
     Prior to joining Cisco, Hielscher had 15 years of experience in product
 marketing and engineering management positions at Telebit Corp., Wollongong
 Group, Ungermann-Bass, and Wang Laboratories.
     "The future growth of the messaging market is outstanding, especially with
 the demand for wireless, unified and secure messaging products and
 technologies on the rise," said Hielscher.  "With a unique, modular
 architecture, Mirapoint's products are ideal for service providers and
 enterprises that want to offer new services quickly and cost effectively."
 
     About Mirapoint
     Founded in 1997, Mirapoint designs and manufactures specialized, dedicated
 Internet messaging solutions optimized for fast deployment in service provider
 and enterprise environments worldwide.  Mirapoint's cost-effective and modular
 solutions provide customers with high performance, high reliability, built-in
 security and easy integration with legacy messaging infrastructure.  The
 company is headquartered in Sunnyvale, Calif., with offices throughout North
 America, Europe and Asia Pacific.  For more information on Mirapoint, call
 800-937-8118 or visit its Web site at www.mirapoint.com.
     NOTE:  Mirapoint is a registered trademark of Mirapoint, Inc. All other
 trademarks are the property of their respective owners.
     Photo available.
 
 

SOURCE Mirapoint, Inc.
    SUNNYVALE, Calif., April 10 /PRNewswire/ -- Mirapoint, Inc., a leading
 provider of Internet messaging infrastructure products, today announced that
 Joe Hielscher has been appointed to vice president of worldwide marketing.
 Formerly a director of marketing for Cisco Systems, Hielscher is responsible
 for the development and execution of Mirapoint's global marketing strategy and
 initiatives including product management, technical and product marketing and
 communications.
     "Mirapoint has experienced tremendous growth over the past three years and
 it is crucial that we remain committed to bringing products to market quickly
 and respond to customers with speed," said Satish Ramachandran, chairman and
 CEO of Mirapoint.  "Joe's extensive background in networking and Internet
 technologies, and his proven success in growing businesses will be
 instrumental in the company's ability to reach new markets and deliver
 products that customers demand."
     Hielscher spent five years at Cisco Systems before joining Mirapoint and
 was most recently director of marketing for Content Networking in the
 company's Enterprise Line of Business.  In this role, Hielscher was
 instrumental in developing Cisco's strategy for content-aware networking,
 e-commerce and content delivery networks.  Hielscher also was responsible for
 the successful launch and execution of Cisco's policy-based networking and
 integrated multi-layer switching services for the Cisco Catalyst product
 lines.
     Prior to joining Cisco, Hielscher had 15 years of experience in product
 marketing and engineering management positions at Telebit Corp., Wollongong
 Group, Ungermann-Bass, and Wang Laboratories.
     "The future growth of the messaging market is outstanding, especially with
 the demand for wireless, unified and secure messaging products and
 technologies on the rise," said Hielscher.  "With a unique, modular
 architecture, Mirapoint's products are ideal for service providers and
 enterprises that want to offer new services quickly and cost effectively."
 
     About Mirapoint
     Founded in 1997, Mirapoint designs and manufactures specialized, dedicated
 Internet messaging solutions optimized for fast deployment in service provider
 and enterprise environments worldwide.  Mirapoint's cost-effective and modular
 solutions provide customers with high performance, high reliability, built-in
 security and easy integration with legacy messaging infrastructure.  The
 company is headquartered in Sunnyvale, Calif., with offices throughout North
 America, Europe and Asia Pacific.  For more information on Mirapoint, call
 800-937-8118 or visit its Web site at www.mirapoint.com.
     NOTE:  Mirapoint is a registered trademark of Mirapoint, Inc. All other
 trademarks are the property of their respective owners.
     Photo available.
 
 SOURCE  Mirapoint, Inc.