Mitsubishi Motors Reports Record First Quarter and Best-Ever March

First Quarter Increase of 4.2 Percent Led by Record Sales

Of Eclipse Spyder, Galant and Montero



Apr 03, 2001, 01:00 ET from Mitsubishi Motor Sales of America, Inc.

    CYPRESS, Calif., April 3 /PRNewswire/ -- Mitsubishi Motor Sales of
 America, Inc. (MMSA) today reported its best first quarter in history with
 73,411 vehicles, up 4.2 percent over last year's record setting first quarter.
 The quarter closed with the company's best March on record with
 27,431 vehicles, up 7.3 percent over March 2000, and was led by the Eclipse
 Spyder, Galant and Montero which each set sales records of their own.  In
 fact, the Eclipse Spyder enjoyed its best selling month in history.
     The record-setting first quarter also marked an important milestone for
 MMSA as the company sold its 3 millionth vehicle in North America.
     "In this challenging market, closing the best first quarter in our
 company's history is strong evidence that our business strategy is working and
 that our momentum continues," said Pierre Gagnon, executive vice president and
 chief operating officer, Mitsubishi Motor Sales of America.  "The upcoming
 launch of the Mitsubishi Lancer in North America will help continue driving
 our growth."
     The Lancer, Mitsubishi's stylish and affordable new compact sedan, will
 make its North American debut at the New York Auto Show on April 11, 2001.
 
     Some figures of note for MMSA's first quarter:
 
     --  Best-ever first quarter with 2001 year-to-date sales of
         73,411 vehicles; represents a 4.2 percent increase from first quarter
         2000's previous record of 70,430
     --  Best-ever first quarter for Eclipse Spyder with 4,474 units sold
     --  Best-ever first quarter for Galant with 24,219 units sold
     --  Total company sales passed the 3 millionth vehicle mark in February
         and now total 3,040,508.
 
     Some figures of note for MMSA's best-ever March:
 
     --  March 2001 total sales equal 27,431 units, the best March ever, up
         7.3 percent over March 2000 record sales of 25,574
     --  Best-ever month for Eclipse Spyder with 1,743 units sold; sales were
         up 19.5 percent over March 2000 sales of 1,459
     --  Best-ever March for Galant with 10,250 units sold, up 27 percent over
         March 2000 sales of 8,074
     --  Best-ever March for Montero with 1,689 units sold, up 68.4 percent
         over March 2000 sales of 1,003
 
     Mitsubishi Motor Sales of America, Inc. was established in 1982 by
 Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
 including coupes, convertibles, sedans and sport utility vehicles.  Its
 website can be accessed at www.mitsubishicars.com.
 
 
      Sales Results, March 2001:  Mitsubishi Motor Sales of America, Inc.
 
 
                        March '01       March '00       % Change  % DSR Change
                        Month/YTD      Month/YTD       Month/YTD     Month/YTD
 
      Passenger
       Car Sales*     20,400/53,285   19,011/52,664     7.3%/1.2%    7.3%/1.2%
      Sport Utility
       Vehicles**      7,031/20,126    6,563/17,766    7.1%/13.3%   7.1%/13.3%
      Total Vehicle
       Sales          27,431/73,411   25,574/70,430     7.3%/4.2%    7.3%/4.2%
      US Assembled
       Cars:          16,131/39,913   14,288/37,798    12.9%/5.6%   12.9%/5.6%
      Imported Cars:   4,269/13,372    4,723/14,866  -9.6%/-10.0% -9.6%/-10.0%
      Imported
       Truck/SUVs:     7,031/20,126    6,563/17,766    7.1%/13.3%   7.1%/13.3%
      US Assembled
       Vehicles (1):  16,131/39,913   14,288/37,798    12.9%/5.6%   12.9%/5.6%
      Imported
       Vehicles (2):  11,300/33,498   11,286/32,632     0.1%/2.7%    0.1%/2.7%
 
 
         DSR - Daily Selling Rate
         Selling Days                                     MTD            YTD
         March 2001                                        27             77
         March 2000                                        27             77
 
 
      *  Above totals include sales of US assembled Mitsubishi Motors vehicles
      ** Includes Montero Sport and Montero
     (1) Galant, Eclipse and Eclipse Spyder
     (2) Mirage, Diamante, 3000GT, Montero Sport and Montero
 
 

SOURCE Mitsubishi Motor Sales of America, Inc.
    CYPRESS, Calif., April 3 /PRNewswire/ -- Mitsubishi Motor Sales of
 America, Inc. (MMSA) today reported its best first quarter in history with
 73,411 vehicles, up 4.2 percent over last year's record setting first quarter.
 The quarter closed with the company's best March on record with
 27,431 vehicles, up 7.3 percent over March 2000, and was led by the Eclipse
 Spyder, Galant and Montero which each set sales records of their own.  In
 fact, the Eclipse Spyder enjoyed its best selling month in history.
     The record-setting first quarter also marked an important milestone for
 MMSA as the company sold its 3 millionth vehicle in North America.
     "In this challenging market, closing the best first quarter in our
 company's history is strong evidence that our business strategy is working and
 that our momentum continues," said Pierre Gagnon, executive vice president and
 chief operating officer, Mitsubishi Motor Sales of America.  "The upcoming
 launch of the Mitsubishi Lancer in North America will help continue driving
 our growth."
     The Lancer, Mitsubishi's stylish and affordable new compact sedan, will
 make its North American debut at the New York Auto Show on April 11, 2001.
 
     Some figures of note for MMSA's first quarter:
 
     --  Best-ever first quarter with 2001 year-to-date sales of
         73,411 vehicles; represents a 4.2 percent increase from first quarter
         2000's previous record of 70,430
     --  Best-ever first quarter for Eclipse Spyder with 4,474 units sold
     --  Best-ever first quarter for Galant with 24,219 units sold
     --  Total company sales passed the 3 millionth vehicle mark in February
         and now total 3,040,508.
 
     Some figures of note for MMSA's best-ever March:
 
     --  March 2001 total sales equal 27,431 units, the best March ever, up
         7.3 percent over March 2000 record sales of 25,574
     --  Best-ever month for Eclipse Spyder with 1,743 units sold; sales were
         up 19.5 percent over March 2000 sales of 1,459
     --  Best-ever March for Galant with 10,250 units sold, up 27 percent over
         March 2000 sales of 8,074
     --  Best-ever March for Montero with 1,689 units sold, up 68.4 percent
         over March 2000 sales of 1,003
 
     Mitsubishi Motor Sales of America, Inc. was established in 1982 by
 Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
 including coupes, convertibles, sedans and sport utility vehicles.  Its
 website can be accessed at www.mitsubishicars.com.
 
 
      Sales Results, March 2001:  Mitsubishi Motor Sales of America, Inc.
 
 
                        March '01       March '00       % Change  % DSR Change
                        Month/YTD      Month/YTD       Month/YTD     Month/YTD
 
      Passenger
       Car Sales*     20,400/53,285   19,011/52,664     7.3%/1.2%    7.3%/1.2%
      Sport Utility
       Vehicles**      7,031/20,126    6,563/17,766    7.1%/13.3%   7.1%/13.3%
      Total Vehicle
       Sales          27,431/73,411   25,574/70,430     7.3%/4.2%    7.3%/4.2%
      US Assembled
       Cars:          16,131/39,913   14,288/37,798    12.9%/5.6%   12.9%/5.6%
      Imported Cars:   4,269/13,372    4,723/14,866  -9.6%/-10.0% -9.6%/-10.0%
      Imported
       Truck/SUVs:     7,031/20,126    6,563/17,766    7.1%/13.3%   7.1%/13.3%
      US Assembled
       Vehicles (1):  16,131/39,913   14,288/37,798    12.9%/5.6%   12.9%/5.6%
      Imported
       Vehicles (2):  11,300/33,498   11,286/32,632     0.1%/2.7%    0.1%/2.7%
 
 
         DSR - Daily Selling Rate
         Selling Days                                     MTD            YTD
         March 2001                                        27             77
         March 2000                                        27             77
 
 
      *  Above totals include sales of US assembled Mitsubishi Motors vehicles
      ** Includes Montero Sport and Montero
     (1) Galant, Eclipse and Eclipse Spyder
     (2) Mirage, Diamante, 3000GT, Montero Sport and Montero
 
 SOURCE  Mitsubishi Motor Sales of America, Inc.