MJ x 5? - MindData Billboards Target Big Names in Sports

Apr 17, 2001, 01:00 ET from MindData

    DALLAS, April 17 /PRNewswire/ -- MindData, a Dallas-based company
 providing ASP-platform solutions to Human Resource professionals, today
 launched a billboard campaign drawing an analogy between the worlds of sports
 and business.
     The first board, "Hey Mark! Want MJ x 5?" is directed toward Dallas
 Mavericks owner Mark Cuban, addressing his goal of building a championship
 team.  Another board, directed to all area teams and owners reads, "Hey
 Dallas!  Make the Right Picks & Avoid Turnovers."  More boards are scheduled.
 According to whichever market MindData is advertising to, the copy is altered
 to address different teams, different owners, and different issues -- but the
 basic message remains the same.
     "It was Michael Jordan's psychological make-up as much as his great talent
 that separated him from other NBA players," says LJ Roberts, MindData's
 president.  "Any basketball team would want to find five more like MJ, just as
 any business would like to duplicate their high performers to make their
 company successful."
     MindData creates instruments to measure the attitude, aptitude, competency
 and emotional intelligence of employees and job seekers.  Dr. David Pearson, a
 co-author of EEOC's Uniform Guidelines on Employee Selection Procedures,
 developed the MindData Attitude Indexes (MDAI).  These tools have been
 validated by more than 30 years of use within American business and
 government.
     "The MDAI are all about building on strength and building teams.  Our
 creative platform uses sports as a metaphor to communicate this ability to
 business.  This approach can be 'rolled-out' with equal relevance in any major
 metro across the United States," said Roberts.
     According to MindData's web site, the MDAI evaluate as many as 20 key
 behavioral characteristics.  As an ASP, MindData's ability to have tests
 administered and replied to 24/7, anywhere there's an Internet connection,
 takes testing to a new level of application and ease of use.  MindData also
 provides job seekers with a self-evaluation they can complete over the
 Internet.
     For MindData, Aikman's greatest legacy to the Cowboy's and Dallas could be
 the model provided by his "Attitude" profile for future recruiting.  And, even
 if not MJ, the Mavericks could also use their best as benchmarks for
 recruiting more with the similar characteristics.
     MindData may be a comparatively small company right now, but as a Human
 Resources ASP and product developer, the company clearly believes they
 represent the growing face of the future recruiting business.
 
 

SOURCE MindData
    DALLAS, April 17 /PRNewswire/ -- MindData, a Dallas-based company
 providing ASP-platform solutions to Human Resource professionals, today
 launched a billboard campaign drawing an analogy between the worlds of sports
 and business.
     The first board, "Hey Mark! Want MJ x 5?" is directed toward Dallas
 Mavericks owner Mark Cuban, addressing his goal of building a championship
 team.  Another board, directed to all area teams and owners reads, "Hey
 Dallas!  Make the Right Picks & Avoid Turnovers."  More boards are scheduled.
 According to whichever market MindData is advertising to, the copy is altered
 to address different teams, different owners, and different issues -- but the
 basic message remains the same.
     "It was Michael Jordan's psychological make-up as much as his great talent
 that separated him from other NBA players," says LJ Roberts, MindData's
 president.  "Any basketball team would want to find five more like MJ, just as
 any business would like to duplicate their high performers to make their
 company successful."
     MindData creates instruments to measure the attitude, aptitude, competency
 and emotional intelligence of employees and job seekers.  Dr. David Pearson, a
 co-author of EEOC's Uniform Guidelines on Employee Selection Procedures,
 developed the MindData Attitude Indexes (MDAI).  These tools have been
 validated by more than 30 years of use within American business and
 government.
     "The MDAI are all about building on strength and building teams.  Our
 creative platform uses sports as a metaphor to communicate this ability to
 business.  This approach can be 'rolled-out' with equal relevance in any major
 metro across the United States," said Roberts.
     According to MindData's web site, the MDAI evaluate as many as 20 key
 behavioral characteristics.  As an ASP, MindData's ability to have tests
 administered and replied to 24/7, anywhere there's an Internet connection,
 takes testing to a new level of application and ease of use.  MindData also
 provides job seekers with a self-evaluation they can complete over the
 Internet.
     For MindData, Aikman's greatest legacy to the Cowboy's and Dallas could be
 the model provided by his "Attitude" profile for future recruiting.  And, even
 if not MJ, the Mavericks could also use their best as benchmarks for
 recruiting more with the similar characteristics.
     MindData may be a comparatively small company right now, but as a Human
 Resources ASP and product developer, the company clearly believes they
 represent the growing face of the future recruiting business.
 
 SOURCE  MindData