Mobile Marketing Association Webinar Focuses on State of the Mobile Marketing Industry

Sep 23, 2011, 09:00 ET from Mobile Marketing Association

NEW YORK, Sept. 23, 2011 /PRNewswire/ --



The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, along with Pontiflex and Paper Hat Press are hosting a webinar looking at the future of mobile marketing and consumer engagement.


The webinar will discuss the latest findings from the Relevancy Group's recent survey on the challenges and opportunities in mobile marketing, and a real-world case study from Paper Hat Press on using mobile advertising to build an email marketing database. Attendees will also learn simple steps that they can take to make mobile app advertising work.

Speakers include:

  • Michael Becker, North American Managing Director, Mobile Marketing Association

  • Brian Long, Vice President of Mobile, Pontiflex

  • Manish Naik, CEO, Paper Hat Press

In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.


October 6, 2011

11:00 a.m. PT/ 2:00 p.m. ET


To register please go to

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276

SOURCE Mobile Marketing Association