Mobile Messenger and Rave Mobile Safety Announce Expanded Partnership

SMS Safety Solution Leverages Powerful Technology Partner and Reaches Millions of Users Nationwide

Dec 07, 2009, 09:00 ET from Mobile Messenger

LOS ANGELES, Dec. 7 /PRNewswire/ -- Mobile Messenger, the leading mobile solutions provider, and Rave Mobile Safety, the premier provider of safety applications for mobile users, today announced an expanded partnership for delivering emergency notification messages. The companies' enhanced, real-time message platform provides higher education, government and enterprise organizations with quick, reliable and secure SMS messages for emergency situations.

Through the expanded partnership, organizations can use the Mobile Messenger/Rave platform to create tailored SMS campaigns that reach more mobile users across multiple mobile networks. The platform has already helped geographically-dispersed organizations like universities share emergency alerts with their communities more immediately and efficiently. For example, according to Christopher Akin, director IT at USF, "During a recent incident on our campus we were able to alert 50,000 registered users in less than one minute. In fact, the emergency SMS arrived on my phone before my hand left the mouse."

"Speed and reliability are absolutely essential during emergency situations, especially when it comes to communicating danger to others," said Michael Iaccarino, president and CEO of Mobile Messenger. "We are proud of our partnership with Rave Mobile Safety and the fact that we can use our proven mobile technology platform to improve the real-life protection of mobile users."

"Perfection is paramount with emergency SMS messaging, so having a partner that understands our requirements and delivers on our needs is extremely important," said Tom Axbey, CEO of Rave Mobile Safety. "We have always been impressed with Mobile Messenger's speed and technology and we are confident that Mobile Messenger will continue to help us improve our service to the hundreds of organizations and millions of individuals nationwide that rely on our mass notification solution for the timely delivery of critical information."

An experienced global mobile solutions provider, Mobile Messenger offers full-service premium solutions, premium aggregation and standard messaging. The company recently acquired VeriSign's m-Qube business to obtain direct connections to every US and Canadian carrier. As Mobile Messenger continues to grow, the company will strengthen its standard messaging platform to enhance services such as those it delivers with Rave Mobile Safety.

Rave Mobile Safety designs applications that turn mobile phones into powerful safety devices. The company's software is credited with keeping more than 1.5 million individuals safe at more than 200 organizations nationwide. Universities, businesses and government organizations rely on Rave to rapidly notify their communities during crisis situations and help them respond faster to emergencies.

About Mobile Messenger

Mobile Messenger is the leading Mobile Solutions Provider, supplying its partners with cutting edge technology and services that facilitate the marketing, distribution, and monetization of digital content to mobile devices. By providing strong, secure, and trusted connections to consumers, Mobile Messenger helps businesses around the globe build long-lasting, successful brands and mobile campaigns. Established in 1999, Mobile Messenger has unrivaled experience as an aggregator, mobile enabler, and content messaging supplier. Today, Mobile Messenger runs successful operations in North America, The United Kingdom, South Africa and the Asia Pacific Region with aggressive plans for new market expansion. In November 2009 the company acquired m-Qube mobile delivery gateway from VeriSign. Mobile Messenger is headquartered in Los Angeles, with a technology hub in Boston. Silver Lake Sumeru, ( a leading private equity company in California, owns a majority of the company. For more information, visit:

About Rave Mobile Safety

Rave Mobile Safety ( is the leading provider of software solutions for individual, group and public safety. Rave designs, sells and supports an award-winning suite of safety applications including Rave Alert multimodal emergency notification system, Rave Guardian GPS-enabled personal safety tool, and Smart911 software solution for more effective 9-1-1 responses. Hundreds of organizations and millions of individuals nationwide rely on Rave Mobile Safety technologies for improved safety in communities, at schools, in the home, and at work. Rave Mobile Safety is headquartered in Framingham, Massachusetts. Investors include Bain Capital Ventures, Sigma Partners, and RRE Ventures.

SOURCE Mobile Messenger