Modern Day Mom Reflected in Vermont Teddy Bear's New Line-up

Apr 17, 2001, 01:00 ET from The Vermont Teddy Bear Company

    SHELBURNE, Vt., April 17 /PRNewswire/ -- Today's Mom wears many hats:
 she's a nurturer, provider, chef, nurse, teacher, chauffeur, and household
 handyman. These images served as inspiration for a fresh new line-up of
 Mother's Day Bears from The Vermont Teddy Bear Company(R) (Nasdaq: BEAR)
 (www.VermontTeddyBear.com), the pioneers of the Bear-Gram(R) gift delivery
 service.
     The Do it All Mom is dressed to tackle family and work at her usual
 breakneck speed.  She's wearing business attire but her sneakers, taxi cap and
 tote bag filled with parenting necessities -- cell phone, daily planner, and
 cooking utensil -- reveal her at her multi-tasking best ($86).
     The Mother and Cub Set is a family affair featuring Mother Bear in a
 bright sundress and smaller boy or girl cubs that can be added. The boy cubs
 wear overalls and the girl cubs a pinafore, and both can be further
 personalized with names embroidered on their outfits (Mother $69, cubs
 additional).
     Angel Mom is for the Mother who put up with a lot.  Draped in ivory satin
 with gold piping, this Bear wears a pair of well-earned wings and a halo
 ($79).
     For every son who loves his Mom, there are Bears to send representing him
 at his best.  Dressed in a classic white polo shirt (with an "I LOVE MOM"
 emblem), khaki's and baseball cap, The All-American Son shows Mom a kid that
 turned out rather well ($75).
     The heart-shaped "Mom" tattoo embroidered on the Mama's Boy shows a son's
 love is everlasting while his jeans, dark shades and t-shirt reveal just a
 touch of attitude ($79).
     Interests, hobbies and occupations are well represented too with the
 Gardening ($69), Fitness ($79), Golfer ($75), Cooking ($75), Sewing ($75),
 Business Woman ($79), Teacher ($68), Doctor ($65), and Nurse ($65) Bears.
 There are even Bears for Moms-to-Be including the Pregnancy Bear ($69) and the
 Baby Bear on Board ($70).
     A creative alternative to sending flowers, each Bear-Gram gift includes a
 customized hand-crafted Bear accompanied by a personal greeting card and candy
 treat, all packaged in a colorful gift box complete with air hole.
     Ordering a Bear-Gram gift is fast and easy.  Customers can order with a
 five-minute phone call to 1-800-829-BEAR where a friendly Bear Counselor(R)
 assists with the selection, or online at www.VermontTeddyBear.com.  Bear-Gram
 orders placed by 5PM on Friday, May 11 are guaranteed delivery in time for
 Mother's Day.
 
 

SOURCE The Vermont Teddy Bear Company
    SHELBURNE, Vt., April 17 /PRNewswire/ -- Today's Mom wears many hats:
 she's a nurturer, provider, chef, nurse, teacher, chauffeur, and household
 handyman. These images served as inspiration for a fresh new line-up of
 Mother's Day Bears from The Vermont Teddy Bear Company(R) (Nasdaq: BEAR)
 (www.VermontTeddyBear.com), the pioneers of the Bear-Gram(R) gift delivery
 service.
     The Do it All Mom is dressed to tackle family and work at her usual
 breakneck speed.  She's wearing business attire but her sneakers, taxi cap and
 tote bag filled with parenting necessities -- cell phone, daily planner, and
 cooking utensil -- reveal her at her multi-tasking best ($86).
     The Mother and Cub Set is a family affair featuring Mother Bear in a
 bright sundress and smaller boy or girl cubs that can be added. The boy cubs
 wear overalls and the girl cubs a pinafore, and both can be further
 personalized with names embroidered on their outfits (Mother $69, cubs
 additional).
     Angel Mom is for the Mother who put up with a lot.  Draped in ivory satin
 with gold piping, this Bear wears a pair of well-earned wings and a halo
 ($79).
     For every son who loves his Mom, there are Bears to send representing him
 at his best.  Dressed in a classic white polo shirt (with an "I LOVE MOM"
 emblem), khaki's and baseball cap, The All-American Son shows Mom a kid that
 turned out rather well ($75).
     The heart-shaped "Mom" tattoo embroidered on the Mama's Boy shows a son's
 love is everlasting while his jeans, dark shades and t-shirt reveal just a
 touch of attitude ($79).
     Interests, hobbies and occupations are well represented too with the
 Gardening ($69), Fitness ($79), Golfer ($75), Cooking ($75), Sewing ($75),
 Business Woman ($79), Teacher ($68), Doctor ($65), and Nurse ($65) Bears.
 There are even Bears for Moms-to-Be including the Pregnancy Bear ($69) and the
 Baby Bear on Board ($70).
     A creative alternative to sending flowers, each Bear-Gram gift includes a
 customized hand-crafted Bear accompanied by a personal greeting card and candy
 treat, all packaged in a colorful gift box complete with air hole.
     Ordering a Bear-Gram gift is fast and easy.  Customers can order with a
 five-minute phone call to 1-800-829-BEAR where a friendly Bear Counselor(R)
 assists with the selection, or online at www.VermontTeddyBear.com.  Bear-Gram
 orders placed by 5PM on Friday, May 11 are guaranteed delivery in time for
 Mother's Day.
 
 SOURCE  The Vermont Teddy Bear Company