ModernBride.com Selects Accumedia to Create Enhanced Online Presence For World's Leading Bridal Company

Accumedia Convergence Platform Meets Cost, Functionality and Scalability

Requirements for ModernBride.com



Apr 02, 2001, 01:00 ET from Accumedia

    BOULDER, Colo., April 2 /PRNewswire/ -- Internet Gift Registries, on
 behalf of Primedia's ModernBride.com, today announced it has selected
 Accumedia, a leading provider of interactive media solutions for publishing
 and media companies, to develop, manage and host its Web operations.
     Internet Gift Registries is affiliated with the world's largest bridal
 company, The Modern Bride Group, and will utilize the Accumedia Convergence
 Platform (ACP) to consolidate the Web operations of www.modernbride.com,
 www.marryingman.com, and www.weddingnetwork.com to create a richer, more
 responsive and personalized experience for their online visitors.  The
 three-year software and services agreement will deliver the enabling
 technologies for ModernBride.com to focus on customers, content and the
 ongoing development of the Web site -- while Accumedia manages and maintains
 the underlying Web publishing platform and related operations.
     "The hosted Accumedia Convergence Platform will enable us to meet the
 aggressive growth plans and customer requirements we've established for all of
 the Web assets associated with ModernBride.com, while lowering our overall Web
 operations costs significantly," said Carolyn Everson, Vice President &
 General Manager of ModernBride.com and President & CEO of Internet Gift
 Registries.
     The Accumedia Convergence Platform (ACP) is designed specifically for
 publishing and media companies seeking to utilize a world-class Web operations
 platform to bridge their offline and online operations, and cost effectively
 grow their interactive business.  The J2EE-based ACP provides a fully
 integrated environment with design, extended content management,
 personalization, commerce and multi-platform delivery capabilities.  It also
 features a unique page-view pricing model that helps customers to easily and
 accurately assess and budget their Web operations costs.
     Accumedia also has developed a variety of "rapid deployment" tools and
 services designed to facilitate fast and easy data migration to the ACP.
 Accumedia customers typically deploy their new Web sites in 50-67 percent less
 time than traditional integration methods, with substantially less risk and
 cost.
     "ModernBride provides strong validation for our unique vision for managing
 Web publishing operations," said Ed Williams, CEO of Accumedia.  "They are an
 important customer for us, not only because they are one of the premier brands
 in Primedia, but because their aggressive deployment schedule and functional
 requirements for managing dynamic content, personalization and commerce are
 especially suited for our hosted solution."
 
     ABOUT ACCUMEDIA
     Accumedia is the leader in providing a complete, integrated technology
 platform for the publishing and media industry.  The Accumedia Convergence
 Platform enables publishers to bridge their offline and interactive media
 operations while dramatically lowering their operational and content
 management costs.  The innovative J2EE-based ACP contains a fully integrated
 suite of hosted software applications for design, extended content management,
 personalization, commerce and multi-platform delivery.  Accumedia is
 headquartered in Boulder, CO.  For more information, please call
 (720) 565-2260 or visit www.accumedia.com.
 
     ABOUT MODERNBRIDE.COM
     ModernBride.com is the flagship online publication of the World's Largest
 Bridal Company, the Modern Bride Group.  The Modern Bride Group includes
 Modern Bride Magazine, ModernBride.com, Modern Bride Connection, 16 regional
 magazines delivering local wedding planning information, WeddingNetwork.com,
 the leading Internet Gift Registry service, National and Regional Live Bridal
 events, Your Prom Magazine and YourProm.com.  Leading the industry for over
 50 years, ModernBride.com and Modern Bride Magazine deliver more engaged women
 than any other bridal web site and magazine published in America.  Primedia is
 the parent company of Modern Bride.
 
     ABOUT PRIMEDIA
     PRIMEDIA is the new tradition in media.  With 2000 sales of $1.7 billion
 from a unique combination of traditional and new media properties, it is the
 leading targeted content and integrated marketing solution in both the
 consumer and business-to-business sectors.  The Company is the #1 special
 interest magazine publisher in the U.S., with more than 230 titles such as
 Seventeen, New York, Fly Fisherman, American Baby, Telephony and American
 Demographics; the #1 producer and distributor of specialty video with
 18 satellite and digital video product lines, including, Channel One Network;
 and the #1 news and information group on the Internet, with over 1,000 special
 interest Web sites led by About.com.  PRIMEDIA's stock symbol is: NYSE:   PRM.
 More information about the Company can be found at www.primedia.com.
 
 

SOURCE Accumedia
    BOULDER, Colo., April 2 /PRNewswire/ -- Internet Gift Registries, on
 behalf of Primedia's ModernBride.com, today announced it has selected
 Accumedia, a leading provider of interactive media solutions for publishing
 and media companies, to develop, manage and host its Web operations.
     Internet Gift Registries is affiliated with the world's largest bridal
 company, The Modern Bride Group, and will utilize the Accumedia Convergence
 Platform (ACP) to consolidate the Web operations of www.modernbride.com,
 www.marryingman.com, and www.weddingnetwork.com to create a richer, more
 responsive and personalized experience for their online visitors.  The
 three-year software and services agreement will deliver the enabling
 technologies for ModernBride.com to focus on customers, content and the
 ongoing development of the Web site -- while Accumedia manages and maintains
 the underlying Web publishing platform and related operations.
     "The hosted Accumedia Convergence Platform will enable us to meet the
 aggressive growth plans and customer requirements we've established for all of
 the Web assets associated with ModernBride.com, while lowering our overall Web
 operations costs significantly," said Carolyn Everson, Vice President &
 General Manager of ModernBride.com and President & CEO of Internet Gift
 Registries.
     The Accumedia Convergence Platform (ACP) is designed specifically for
 publishing and media companies seeking to utilize a world-class Web operations
 platform to bridge their offline and online operations, and cost effectively
 grow their interactive business.  The J2EE-based ACP provides a fully
 integrated environment with design, extended content management,
 personalization, commerce and multi-platform delivery capabilities.  It also
 features a unique page-view pricing model that helps customers to easily and
 accurately assess and budget their Web operations costs.
     Accumedia also has developed a variety of "rapid deployment" tools and
 services designed to facilitate fast and easy data migration to the ACP.
 Accumedia customers typically deploy their new Web sites in 50-67 percent less
 time than traditional integration methods, with substantially less risk and
 cost.
     "ModernBride provides strong validation for our unique vision for managing
 Web publishing operations," said Ed Williams, CEO of Accumedia.  "They are an
 important customer for us, not only because they are one of the premier brands
 in Primedia, but because their aggressive deployment schedule and functional
 requirements for managing dynamic content, personalization and commerce are
 especially suited for our hosted solution."
 
     ABOUT ACCUMEDIA
     Accumedia is the leader in providing a complete, integrated technology
 platform for the publishing and media industry.  The Accumedia Convergence
 Platform enables publishers to bridge their offline and interactive media
 operations while dramatically lowering their operational and content
 management costs.  The innovative J2EE-based ACP contains a fully integrated
 suite of hosted software applications for design, extended content management,
 personalization, commerce and multi-platform delivery.  Accumedia is
 headquartered in Boulder, CO.  For more information, please call
 (720) 565-2260 or visit www.accumedia.com.
 
     ABOUT MODERNBRIDE.COM
     ModernBride.com is the flagship online publication of the World's Largest
 Bridal Company, the Modern Bride Group.  The Modern Bride Group includes
 Modern Bride Magazine, ModernBride.com, Modern Bride Connection, 16 regional
 magazines delivering local wedding planning information, WeddingNetwork.com,
 the leading Internet Gift Registry service, National and Regional Live Bridal
 events, Your Prom Magazine and YourProm.com.  Leading the industry for over
 50 years, ModernBride.com and Modern Bride Magazine deliver more engaged women
 than any other bridal web site and magazine published in America.  Primedia is
 the parent company of Modern Bride.
 
     ABOUT PRIMEDIA
     PRIMEDIA is the new tradition in media.  With 2000 sales of $1.7 billion
 from a unique combination of traditional and new media properties, it is the
 leading targeted content and integrated marketing solution in both the
 consumer and business-to-business sectors.  The Company is the #1 special
 interest magazine publisher in the U.S., with more than 230 titles such as
 Seventeen, New York, Fly Fisherman, American Baby, Telephony and American
 Demographics; the #1 producer and distributor of specialty video with
 18 satellite and digital video product lines, including, Channel One Network;
 and the #1 news and information group on the Internet, with over 1,000 special
 interest Web sites led by About.com.  PRIMEDIA's stock symbol is: NYSE:   PRM.
 More information about the Company can be found at www.primedia.com.
 
 SOURCE  Accumedia