Momma Mia! Moms Are Now One of the Fastest-Growing Groups Online

Apr 17, 2001, 01:00 ET from Microsoft Corp.

    REDMOND, Wash., April 17 /PRNewswire/ -- That's right, the number of moms
 getting on the Net is growing by leaps and bounds. According to a study
 conducted by Pew Internet & American Life Project, more than half of female
 Internet newcomers are mothers with at least one child under the age of 18.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     The study also found that the number of women on the Internet has now
 surpassed the number of men, with more than 9 million women going online for
 the first time in the last six months. In fact, older women in particular are
 going online at a faster rate than any other user group.
     The Pew Internet Project & American Life Project also found differences in
 the way men and women use the many tools the Web makes available to them. When
 it comes to e-mail, women are more likely than men to feel that it has
 improved their relationships with family members and friends.
     Marcia Bragg is a mother of three and uses the MSN Hotmail Web-based
 e-mail service. She said, "As my kids got older, their lives became
 increasingly busy, and it was hard for us to stay in touch. They finally
 persuaded me to start using MSN Messenger and e-mail and now I can't imagine
 what I'd do without it. MSN Messenger and MSN Hotmail have helped me stay
 close to my children wherever they are and no matter how busy any of us get.
 Now I am going to create an MSN Custom Web Site to they can keep track of me!"
     In addition to e-mail and messenger service, other tools are helping women
 improve or rekindle family relationships. For example, MSN offers a Custom Web
 Sites feature that can be utilized to share photos, experiences, special
 occasions or even just everyday occurrences with loved ones around the world.
     Interestingly, the study also revealed that the Internet challenges gender
 stereotypes. Contrary to popular belief, men are more likely to have tried
 online shopping than women, and women are more likely to have played games
 online than men. But women use the Internet to do much more than simply play
 games.
     Women seek health and spiritual information, and they research material
 about new jobs. Women also take advantage of things like online greeting cards
 and calendar tools. With MSN Calendar, women today can manage their hectic
 schedules with ease and efficiency, and they don't need to add running to the
 store for a greeting card to their long list of errands. Instead, they can
 customize and send their own card within seconds through services like
 eGreetings.
     As the number of women getting online grows, so too does the pool of
 resources and services directed to them on the Internet. More information
 about all the services MSN offers Generation Mom is available at
 http://www.msn.com/ .
 
     One of the surveys used for the report, "Tracking Online Life" was
 conducted via telephone in May 2000 from a sample of 3,533 adults 18 or older.
 The margin of error for this survey is + or -  2.5. The other survey used for
 the report, "More Online, Doing More" was conducted via telephone in
 May-June 2000 and November-December 2000 from a sample of 4,606 adults 18 or
 older. The margin of error for this survey is + or - 3.
 
 

SOURCE Microsoft Corp.
    REDMOND, Wash., April 17 /PRNewswire/ -- That's right, the number of moms
 getting on the Net is growing by leaps and bounds. According to a study
 conducted by Pew Internet & American Life Project, more than half of female
 Internet newcomers are mothers with at least one child under the age of 18.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     The study also found that the number of women on the Internet has now
 surpassed the number of men, with more than 9 million women going online for
 the first time in the last six months. In fact, older women in particular are
 going online at a faster rate than any other user group.
     The Pew Internet Project & American Life Project also found differences in
 the way men and women use the many tools the Web makes available to them. When
 it comes to e-mail, women are more likely than men to feel that it has
 improved their relationships with family members and friends.
     Marcia Bragg is a mother of three and uses the MSN Hotmail Web-based
 e-mail service. She said, "As my kids got older, their lives became
 increasingly busy, and it was hard for us to stay in touch. They finally
 persuaded me to start using MSN Messenger and e-mail and now I can't imagine
 what I'd do without it. MSN Messenger and MSN Hotmail have helped me stay
 close to my children wherever they are and no matter how busy any of us get.
 Now I am going to create an MSN Custom Web Site to they can keep track of me!"
     In addition to e-mail and messenger service, other tools are helping women
 improve or rekindle family relationships. For example, MSN offers a Custom Web
 Sites feature that can be utilized to share photos, experiences, special
 occasions or even just everyday occurrences with loved ones around the world.
     Interestingly, the study also revealed that the Internet challenges gender
 stereotypes. Contrary to popular belief, men are more likely to have tried
 online shopping than women, and women are more likely to have played games
 online than men. But women use the Internet to do much more than simply play
 games.
     Women seek health and spiritual information, and they research material
 about new jobs. Women also take advantage of things like online greeting cards
 and calendar tools. With MSN Calendar, women today can manage their hectic
 schedules with ease and efficiency, and they don't need to add running to the
 store for a greeting card to their long list of errands. Instead, they can
 customize and send their own card within seconds through services like
 eGreetings.
     As the number of women getting online grows, so too does the pool of
 resources and services directed to them on the Internet. More information
 about all the services MSN offers Generation Mom is available at
 http://www.msn.com/ .
 
     One of the surveys used for the report, "Tracking Online Life" was
 conducted via telephone in May 2000 from a sample of 3,533 adults 18 or older.
 The margin of error for this survey is + or -  2.5. The other survey used for
 the report, "More Online, Doing More" was conducted via telephone in
 May-June 2000 and November-December 2000 from a sample of 4,606 adults 18 or
 older. The margin of error for this survey is + or - 3.
 
 SOURCE  Microsoft Corp.

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