mono's Blu Dot Experiment Wins Bronze Cyber Lions at Cannes

Jun 29, 2010, 11:46 ET from mono

MINNEAPOLIS, June 29 /PRNewswire/ -- mono, the Minneapolis-based creative branding and advertising agency, has received the bronze Cyber Lions award at the prestigious Cannes Lions International Advertising Festival, for its work with Minneapolis-based furniture designer and manufacturer, Blu Dot.

In its 57th year, the Cannes Lions International Advertising Festival is the world's biggest celebration of creativity in communications. As the most widely-recognized international annual advertising awards, more than 24,000 entries from around the world are showcased at the Festival.

"To be recognized on an international stage like this is an honor," said mono founder and creative co-chair Michael Hart. "The company we're keeping here is amazing. It's truly flattering."

Specifically, the agency was awarded for its digital work with the two-day Real Good Chair Experiment campaign. mono placed 25 of Blu Dot's Real Good Chairs on curbs throughout New York City, free for the taking, and then followed them electronically with Twitter, GPS and other medias, eventually telling the story of where they landed with a documentary film.

To win a Cannes Lions is no small feat but this isn't mono's first dance with the Cyber Lions. The agency won a Silver Cyber Lions award in 2007 for monoface — an interactive concept that allowed users to remake the faces of mono employees. In monoface's first three months online, the website received an astounding 1.8 million hits.

Along with this coveted award, the agency also recently won top honors for the Best Magazine Ad Campaign award at the prestigious Kelly Awards for its Blu Dot work.

About mono

Michael Hart, Chris Lange and Jim Scott opened mono in 2004 with the belief that simpler is better. mono is a Minneapolis-based company that believes in the power of simplicity, putting it to work to create innovative communications for clients that include Apple, Rolaids, Herman Miller, Mrs. Meyer's Clean Day, Blu Dot, General Mills, Sesame Street, and the Harvard Business School. For more information, go to

For information contact:

Katherine Roepke

Roepke Public Relations

Melissa Bohlig