Morningstar Marinas Launches New Web Site, Enhances Marina Brand

Mar 18, 2009, 11:58 ET from Morningstar Properties, LLC

CHARLOTTE, N.C., March 18 /PRNewswire/ -- Morningstar Properties, LLC, a North Carolina-based self-storage and marina company, announces its collaboration with Strata-G Communications and the launch of the company's newly redesigned Web site. Combined, the company will be able to provide a more cohesive, integrated marketing tool for the company's nine marinas.

Morningstar engaged Strata-G Communications' Charlotte, N.C. office to aid in the development of a comprehensive marketing plan that capitalizes on and broadcasts the brands scale and services to the boating populace. Strata-G's team played an instrumental role in the creation of marketing collateral and advertising plans which emphasizes Morningstar Marinas organized and unified brand from Virginia to Florida. Morningstar's new website, was developed by bitFlip Technologies of Charlotte, NC.

With 9 facilities in Morningstar Marinas portfolio, located throughout the Southeast, the marketing objectives will allow each location to have professional, customizable materials readily available for promotional use. The Web site will serve as a one-stop online resource for current and future customers that will ultimately result in better service and drive sales.

"We want to create the best experience possible for our customers and employees. Our continued investments into the business help us achieve that goal by providing an intuitive, polished Web site for all of our marinas as well as consistently branded marketing materials," said Dave Benson, president of Morningstar. "Our continued effort to create one cohesive brand in a segmented industry puts us at the forefront of our industry - where we continually strive to be."

Morningstar's network of marinas provides customers with the same high standard of service at each location as well as online where customers can learn more about the company and services, manage their accounts, and even check the weather.

"The marketing and web initiatives are about uniting our nine marinas and streamlining our business to help our employees work more efficiently," Benson added. "In this economy, working smarter is the key to surviving and thriving."


Morningstar is a vertically integrated developer, builder and operator of specialty real estate types across the Southeast. Since its 1981 founding in Matthews, N.C., Morningstar has developed and operated over 70 self-storage projects totaling almost six million square feet in area and is the premier developer of modern, high-quality storage properties in the Carolinas. In 2006 Morningstar sold its interest in 47 properties to Public Storage. Since then, the company has developed and acquired 26 self storage facilities totaling over 2 million square feet. The company has a diversified portfolio, also owning and managing 9 marinas in the mid Atlantic and Southeast, has won numerous awards for its high-quality storage facilities, and is consistently recognized as an industry innovator. See more about Morningstar at , or

SOURCE Morningstar Properties, LLC