MorningstarAdvisor.com Marketplace Offers Two New Partners to Help Advisors Attract New Clients

Apr 16, 2001, 01:00 ET from Morningstar, Inc.

    CHICAGO, April 16 /PRNewswire/ -- Morningstar, Inc., a leading
 provider of investment information and analytical tools, has added two
 partners -- BridgePortfolio and InvestorTree -- to the Marketplace section
 www.MorningstarAdvisor.com(SM), Morningstar's Web site for financial advisors.
 Both partners use Internet technology to help advisors market their services
 to new clients.
     The MorningstarAdvisor.com Marketplace includes a number of best-of-breed
 Web-based service providers that have been selected by Morningstar to
 complement its own advisor products and services.  It is designed to meet the
 needs of financial advisors, saving them time by offering instant access to
 key providers in one convenient place.
     "Our Marketplace section has become very popular since it debuted on our
 site in February," said Dave Schabes, business development manager for
 MorningstarAdvisor.com.  "BridgePortfolio and InvestorTree, two of our latest
 additions, are leaders in their respective industries, and we are pleased to
 make their services available to advisors."
 
     * BridgePortfolio is a fee-based, online registered investment advisor
       that leverages the power of the Internet to help investment advisors
       grow their practices with clients at lower asset levels.  Advisors can
       gain access to private money managers for clients who have as little as
       $10,000 in investable assets, allowing them access to services that were
       previously only available to high net-worth clients.  Investment
       advisors can "try out" a manager by putting a smaller amount of assets
       into an account and can gain access to many money managers without
       satisfying each manager's minimums by having one relationship with
       BridgePortfolio.  BridgePortfolio also has a "private label" offering
       for larger investment advisory firms.
 
     * InvestorTree helps advisors obtain client leads more efficiently than
       other traditional referral methods.  InvestorTree's patent-pending
       Intelligent Match(SM) system consists of tutorials, visual
       representations, and a questionnaire designed to elicit a comprehensive
       financial profile of the individual investor.  Each investor's responses
       are then filtered through a series of algorithms constructed to achieve
       optimal matches with investment professionals.  Advisors will only
       receive contact from investors whose requirements match their selected
       criteria that were provided during registration.
 
     About Morningstar
     Chicago-based Morningstar, Inc. is a leading, independent provider
 of investment information and analytical tools.  Morningstar supplies a
 variety of products and services to professional investment
 advisors, including Morningstar(R) Principia(R)Pro investment management
 software, Morningstar Mutual Funds(TM), the annual Morningstar Investment
 Conference, and the Morningstar Professional Education Series.
     Morningstar's Web site for advisors, www.MorningstarAdvisor.com(SM),
 offers Morningstar Reports on more than 24,000 stocks, mutual funds,
 exchange-traded funds, and variable/annuity subaccounts.
 MorningstarAdvisor.com's Due Diligence Center helps advisors streamline
 the process of comparing due diligence information from different mutual
 fund families by establishing an industry-standard format and a database of
 nearly 100 Due Diligence Questionnaires (DDQs) on individual investments from
 a growing list of institutions.
 
 

SOURCE Morningstar, Inc.
    CHICAGO, April 16 /PRNewswire/ -- Morningstar, Inc., a leading
 provider of investment information and analytical tools, has added two
 partners -- BridgePortfolio and InvestorTree -- to the Marketplace section
 www.MorningstarAdvisor.com(SM), Morningstar's Web site for financial advisors.
 Both partners use Internet technology to help advisors market their services
 to new clients.
     The MorningstarAdvisor.com Marketplace includes a number of best-of-breed
 Web-based service providers that have been selected by Morningstar to
 complement its own advisor products and services.  It is designed to meet the
 needs of financial advisors, saving them time by offering instant access to
 key providers in one convenient place.
     "Our Marketplace section has become very popular since it debuted on our
 site in February," said Dave Schabes, business development manager for
 MorningstarAdvisor.com.  "BridgePortfolio and InvestorTree, two of our latest
 additions, are leaders in their respective industries, and we are pleased to
 make their services available to advisors."
 
     * BridgePortfolio is a fee-based, online registered investment advisor
       that leverages the power of the Internet to help investment advisors
       grow their practices with clients at lower asset levels.  Advisors can
       gain access to private money managers for clients who have as little as
       $10,000 in investable assets, allowing them access to services that were
       previously only available to high net-worth clients.  Investment
       advisors can "try out" a manager by putting a smaller amount of assets
       into an account and can gain access to many money managers without
       satisfying each manager's minimums by having one relationship with
       BridgePortfolio.  BridgePortfolio also has a "private label" offering
       for larger investment advisory firms.
 
     * InvestorTree helps advisors obtain client leads more efficiently than
       other traditional referral methods.  InvestorTree's patent-pending
       Intelligent Match(SM) system consists of tutorials, visual
       representations, and a questionnaire designed to elicit a comprehensive
       financial profile of the individual investor.  Each investor's responses
       are then filtered through a series of algorithms constructed to achieve
       optimal matches with investment professionals.  Advisors will only
       receive contact from investors whose requirements match their selected
       criteria that were provided during registration.
 
     About Morningstar
     Chicago-based Morningstar, Inc. is a leading, independent provider
 of investment information and analytical tools.  Morningstar supplies a
 variety of products and services to professional investment
 advisors, including Morningstar(R) Principia(R)Pro investment management
 software, Morningstar Mutual Funds(TM), the annual Morningstar Investment
 Conference, and the Morningstar Professional Education Series.
     Morningstar's Web site for advisors, www.MorningstarAdvisor.com(SM),
 offers Morningstar Reports on more than 24,000 stocks, mutual funds,
 exchange-traded funds, and variable/annuity subaccounts.
 MorningstarAdvisor.com's Due Diligence Center helps advisors streamline
 the process of comparing due diligence information from different mutual
 fund families by establishing an industry-standard format and a database of
 nearly 100 Due Diligence Questionnaires (DDQs) on individual investments from
 a growing list of institutions.
 
 SOURCE  Morningstar, Inc.

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