Mother's Day is Time to Honor Friends, Female Relatives; NRF Survey Shows 3 Out of 4 Consumers Will Buy Gifts for Others

Apr 23, 2001, 01:00 ET from National Retail Federation

    WASHINGTON, April 23 /PRNewswire Interactive News Release/ -- Anna Jarvis'
 true intention for a nationwide "day of sentiment" and honoring of all mothers
 may finally be fulfilled this year, as a just-released National Retail
 Federation (NRF) survey shows that consumers overwhelmingly plan to extend the
 celebration of Mother's Day by honoring someone other than their own mothers.
 Three out of four consumers (75.9 percent) said they were planning to give a
 Mother's Day gift this year to a female relative other than their own mother
 or to a family friend.  Overall, consumers said they plan to spend an average
 of $62 on Mother's Day gifts this year.
     The survey of 1,000 respondents, conducted for NRF by Virginia-based
 Market Facts, Inc., also highlights differences in men and women's Mother's
 Day shopping behavior.  The poll shows men are significantly more likely than
 women to buy a Mother's Day gift for a female relative other than their own
 mothers (65.0 percent versus 47.3 percent respectively), while women are
 significantly more likely to give a Mother's Day gift to a family friend
 (23.2 percent versus 15.6 percent respectively).  In addition, a significantly
 larger percentage of men will buy flowers and jewelry for Mother's Day gifts
 this year, with men planning to spend an average of $77 overall and women
 planning to spend an average of $49.
     Most consumers will make a trip to a specialty retailer (such as a
 greeting card and gift store, florist or jeweler) to do their Mother's Day
 shopping this year, with 62.8 percent of those surveyed planning to shop in
 them.  Department stores (58.4 percent) and discount stores (34.6 percent)
 will also be teeming with shoppers searching for Mother's Day gifts.  This
 year, those gifts will range from flowers to facials, with the vast majority
 of consumers buying greeting cards (85.0 percent), flowers (60.2 percent), or
 taking Mom out to a restaurant for brunch or dinner (46.8 percent).
     Mother's Day shopping also appears to be able to withstand the recent
 economic storm, as the poll indicates that spending on Mother's Day this year
 will be comparable to spending in 2000.  A third (30.1 percent) of the
 consumers surveyed are planning to spend $50 to $100 on Mother's Day gifts
 this year (versus 26.6 percent in 2000) while 8.6 percent are planning to
 spend more than $100 (versus 8.8 percent in 2000).
 
     The National Retail Federation (NRF) is the world's largest retail trade
 association with membership that comprises all retail formats and channels of
 distribution including department, specialty, discount, catalog, Internet and
 independent stores. NRF members represent an industry that encompasses more
 than 1.4 million U.S. retail establishments, employs more than 20 million
 people -- about 1 in 5 American workers -- and registered 2000 sales of $3.2
 trillion.  NRF's international members operate stores in more than 50 nations.
 In its role as the retail industry's umbrella group, NRF also represents 32
 national and 50 state associations in the U.S. as well as 36 international
 associations representing retailers abroad.
 
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SOURCE National Retail Federation
    WASHINGTON, April 23 /PRNewswire Interactive News Release/ -- Anna Jarvis'
 true intention for a nationwide "day of sentiment" and honoring of all mothers
 may finally be fulfilled this year, as a just-released National Retail
 Federation (NRF) survey shows that consumers overwhelmingly plan to extend the
 celebration of Mother's Day by honoring someone other than their own mothers.
 Three out of four consumers (75.9 percent) said they were planning to give a
 Mother's Day gift this year to a female relative other than their own mother
 or to a family friend.  Overall, consumers said they plan to spend an average
 of $62 on Mother's Day gifts this year.
     The survey of 1,000 respondents, conducted for NRF by Virginia-based
 Market Facts, Inc., also highlights differences in men and women's Mother's
 Day shopping behavior.  The poll shows men are significantly more likely than
 women to buy a Mother's Day gift for a female relative other than their own
 mothers (65.0 percent versus 47.3 percent respectively), while women are
 significantly more likely to give a Mother's Day gift to a family friend
 (23.2 percent versus 15.6 percent respectively).  In addition, a significantly
 larger percentage of men will buy flowers and jewelry for Mother's Day gifts
 this year, with men planning to spend an average of $77 overall and women
 planning to spend an average of $49.
     Most consumers will make a trip to a specialty retailer (such as a
 greeting card and gift store, florist or jeweler) to do their Mother's Day
 shopping this year, with 62.8 percent of those surveyed planning to shop in
 them.  Department stores (58.4 percent) and discount stores (34.6 percent)
 will also be teeming with shoppers searching for Mother's Day gifts.  This
 year, those gifts will range from flowers to facials, with the vast majority
 of consumers buying greeting cards (85.0 percent), flowers (60.2 percent), or
 taking Mom out to a restaurant for brunch or dinner (46.8 percent).
     Mother's Day shopping also appears to be able to withstand the recent
 economic storm, as the poll indicates that spending on Mother's Day this year
 will be comparable to spending in 2000.  A third (30.1 percent) of the
 consumers surveyed are planning to spend $50 to $100 on Mother's Day gifts
 this year (versus 26.6 percent in 2000) while 8.6 percent are planning to
 spend more than $100 (versus 8.8 percent in 2000).
 
     The National Retail Federation (NRF) is the world's largest retail trade
 association with membership that comprises all retail formats and channels of
 distribution including department, specialty, discount, catalog, Internet and
 independent stores. NRF members represent an industry that encompasses more
 than 1.4 million U.S. retail establishments, employs more than 20 million
 people -- about 1 in 5 American workers -- and registered 2000 sales of $3.2
 trillion.  NRF's international members operate stores in more than 50 nations.
 In its role as the retail industry's umbrella group, NRF also represents 32
 national and 50 state associations in the U.S. as well as 36 international
 associations representing retailers abroad.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X88114520
 
 SOURCE  National Retail Federation