Motorola to Offer Mobile Phone Covers Designed by Hard Candy Cosmetics Company

Interchangeable Colored and Textured Faceplates Allow Users to Customize

The Look of Their Phone



Apr 17, 2001, 01:00 ET from Motorola, Inc.

    NEW YORK, April 17 /PRNewswire/ -- Motorola (NYSE:   MOT) today announced an
 alliance with trend-setting cosmetics company Hard Candy to design
 interchangeable colored and textured covers for the Motorola i50sx wireless
 phone.  Motorola has agreed to introduce several cover sets, which will
 include Hard Candy-designed interchangeable faceplates with matching battery
 covers.  These products will be demonstrated in the Victory Lap Exhibit
 sponsored by Motorola at the New York Auto Show this week.
     The Hard Candy cover sets are expected to be available exclusively through
 the website www.myhardcandyphone.com beginning on May 1.  Cover set colors
 will coordinate with Hard Candy's popular nail polish colors and will feature
 the Hard Candy logo.  The first Hard Candy cover set will be periwinkle with a
 velvety soft-touch texture and will be sold with a sample size of coordinating
 Hard Candy nail polish.
     The Motorola i50sx model allows users to customize their handsets by
 downloading and running applications such as address books, calendars, games,
 and other applications, similar to the way users update their PCs or handheld
 computers.
     "Young adults today demand a personalized look in their high-tech products
 to reflect their personalities and lifestyles," said Bill Werner, corporate
 vice president of Motorola and general manager of the company's iDEN
 Subscriber Group.  "The Hard Candy cover sets will allow users to personalize
 the look of their phones, while the Motorola i50sx handset will allow users to
 customize the features and functions of their phones."
     "We began working with Motorola because we realize young people like to
 customize their mobile phones to mirror their personal styles and
 individuality," said Dineh Mohajer, founder of Hard Candy.  "The Hard Candy
 cover sets allow users to coordinate the look of their phones with their nail
 polish or their outfits."
 
     About Motorola and iDEN
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications and embedded electronic solutions.  Sales in 2000 were $37.6
 billion. For more information visit www.motorola.com .
     iDEN handsets combine the capabilities of a digital wireless phone with
 "always on" Internet access, text pager, and two-way radio to enable users to
 instantly communicate with one or hundreds of individuals at the push of a
 button.  For further information on iDEN handsets, visit
 www.motorola.com/iden .
 
     About Hard Candy
     Founded in 1995 by a 22-year-old pre-med student, Hard Candy has since
 evolved into a trend setting leader within the cosmetic industry, creating
 innovative products that reflect an ultra-hip image inspired by music, fashion
 and street style.  Hard Candy products are available through Bloomingdales,
 Neiman Marcus, Macy's, Nordstrom, Sephora and other exclusive stores.  The
 company is owned by the Louis Vuitton Moet Hennessey (LVMH) fashion
 consortium.  For more information visit www.hardcandy.com .
 
     MOTOROLA, the Stylized M Logo, iDEN and all other trademarks indicated as
 such herein are trademarks of Motorola, Inc. (R) Reg. U.S. Pat. and Tm. Off
 All other product or service names are the property of their respective
 owners.
 
 

SOURCE Motorola, Inc.
    NEW YORK, April 17 /PRNewswire/ -- Motorola (NYSE:   MOT) today announced an
 alliance with trend-setting cosmetics company Hard Candy to design
 interchangeable colored and textured covers for the Motorola i50sx wireless
 phone.  Motorola has agreed to introduce several cover sets, which will
 include Hard Candy-designed interchangeable faceplates with matching battery
 covers.  These products will be demonstrated in the Victory Lap Exhibit
 sponsored by Motorola at the New York Auto Show this week.
     The Hard Candy cover sets are expected to be available exclusively through
 the website www.myhardcandyphone.com beginning on May 1.  Cover set colors
 will coordinate with Hard Candy's popular nail polish colors and will feature
 the Hard Candy logo.  The first Hard Candy cover set will be periwinkle with a
 velvety soft-touch texture and will be sold with a sample size of coordinating
 Hard Candy nail polish.
     The Motorola i50sx model allows users to customize their handsets by
 downloading and running applications such as address books, calendars, games,
 and other applications, similar to the way users update their PCs or handheld
 computers.
     "Young adults today demand a personalized look in their high-tech products
 to reflect their personalities and lifestyles," said Bill Werner, corporate
 vice president of Motorola and general manager of the company's iDEN
 Subscriber Group.  "The Hard Candy cover sets will allow users to personalize
 the look of their phones, while the Motorola i50sx handset will allow users to
 customize the features and functions of their phones."
     "We began working with Motorola because we realize young people like to
 customize their mobile phones to mirror their personal styles and
 individuality," said Dineh Mohajer, founder of Hard Candy.  "The Hard Candy
 cover sets allow users to coordinate the look of their phones with their nail
 polish or their outfits."
 
     About Motorola and iDEN
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications and embedded electronic solutions.  Sales in 2000 were $37.6
 billion. For more information visit www.motorola.com .
     iDEN handsets combine the capabilities of a digital wireless phone with
 "always on" Internet access, text pager, and two-way radio to enable users to
 instantly communicate with one or hundreds of individuals at the push of a
 button.  For further information on iDEN handsets, visit
 www.motorola.com/iden .
 
     About Hard Candy
     Founded in 1995 by a 22-year-old pre-med student, Hard Candy has since
 evolved into a trend setting leader within the cosmetic industry, creating
 innovative products that reflect an ultra-hip image inspired by music, fashion
 and street style.  Hard Candy products are available through Bloomingdales,
 Neiman Marcus, Macy's, Nordstrom, Sephora and other exclusive stores.  The
 company is owned by the Louis Vuitton Moet Hennessey (LVMH) fashion
 consortium.  For more information visit www.hardcandy.com .
 
     MOTOROLA, the Stylized M Logo, iDEN and all other trademarks indicated as
 such herein are trademarks of Motorola, Inc. (R) Reg. U.S. Pat. and Tm. Off
 All other product or service names are the property of their respective
 owners.
 
 SOURCE  Motorola, Inc.

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