Motorola's 4DTV Digital Sidecar Provides System Upgrade for C-Band Subscribers

New Digital Satellite Receiver Enables Access to More

Than 200 Digital Channels



Apr 12, 2001, 01:00 ET from Motorola, Inc.

    SAN DIEGO, April 12 /PRNewswire/ -- Motorola, Inc. (NYSE:   MOT) Broadband
 Communications Sector announced today the launch of the 4DTV(R) digital
 sidecar (Model DSR-905), a digital satellite receiver that connects to C-Band
 system analog receivers.  The new unit allows C-Band TV subscribers to access
 up to 200 channels of digital programming, many of them for free, in addition
 to up to 300-plus analog channels currently available to them.
     Additional sidecar features include a port to connect a Motorola HDD-200
 high definition decoder for access to high definition television (HDTV)
 broadcasts and a three-in-one remote to control the viewer's sidecar, TV set
 and VCR.  Designed to work with most C-Band receivers, the sidecar is easy to
 use and cost-effective.  Many programmers offer their digital channels for
 free to C-Band customers already accessing the analog version.
     "The 4DTV sidecar is a significant product introduction for C-Band
 subscribers," said Doug Means, Vice President and General Manager of
 Motorola's Satellite & Broadcast Network Systems (SBNS) business unit.  "It
 allows these satellite customers to take advantage of the latest broadcast
 technology at an affordable price with a virtually seamless integration of
 their current equipment."
     To support Motorola's Sidecar rollout, the C-Band Programmers Committee of
 the Satellite Broadcasting & Communications Association (SBCA) has announced a
 $650,000 marketing campaign that includes a satellite-broadcast infomercial,
 direct-mail promotion and free NFL programming to C-Band subscribers.
 Committee members include Disney, Encore, HBO, Motorola, NPS, Primetime 24,
 Satellite Receivers, Showtime, Superstar and the NFL, which is offering C-Band
 subscribers the first four weeks of the 2001 NFL Sunday Ticket for free and
 the remainder of the season at a discounted price.
     C-Band television offers superior video quality for both analog and
 digital programming because C-Band systems receive first-generation broadcast
 signals, the same signals received by broadcast stations and cable headends.
 Viewers benefit from expanded programming options at comparable, often lower
 subscription rates than small dish and cable subscribers.  With a 999-channel
 capacity, Motorola's new 4DTV sidecar receiver provides C-Band owners with the
 features and capacity to easily and conveniently take advantage of the digital
 programming available now and in the future.
 
     About Motorola SBNS
     Motorola's SBNS business unit is the recognized leader in secure video
 processing and communications, primarily for satellite and broadcast media.
 Its commercial satellite systems are a key link in the end-to-end content
 delivery chain currently in use by the industry's largest programmers to feed
 the entire North American cable market.  Through the recent acquisition of
 Zenith Network Systems and ongoing internal development, SBNS is also a major
 force in the rapidly expanding worldwide direct-to-home (DTH) satellite
 market.
 
     About Motorola Broadband Communications Sector
     The Motorola Broadband Communications Sector was created when General
 Instrument Corporation (GI) was acquired by Motorola, Inc. in January 2000.
 Combining GI's leadership in converged voice, video, and data networks with
 Motorola's global reach and brand identity, the Motorola Broadband
 Communications Sector focuses on broadband solutions that deliver interactive
 television, the Internet, and telephone services over wired and wireless
 networks.  For more information about the Motorola Broadband Communications
 Sector, visit www.motorola.com/broadband.
 
     About Motorola
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications solutions and embedded electronic solutions.  These include:
     -- Software-enhanced wireless telephone, two-way radio, messaging and
     satellite communications products and systems, as well as networking and
     Internet-access products, for consumers, network operators, and
     commercial, government and industrial customers.
     -- Digital and analog systems and set-top terminals for broadband cable
     television operators.
     -- Embedded semiconductor solutions for customers in the networking and
     computing, transportation, wireless communications and imaging and
     entertainment industries.
     -- Embedded electronic systems for automotive, communications, imaging,
     manufacturing systems, computer, consumer and industrial markets.
 
     Sales in 2000 were $37.6 billion.
     For more information, visit Motorola on the Web at www.motorola.com.
 
     MOTOROLA, the Stylized M Logo and all other trademarks indicated as such
 herein are trademarks of Motorola, Inc. (R) Reg. U.S. Pat. & Tm. Off.  All
 other product or service names are the property of their respective owners.
 
 

SOURCE Motorola, Inc.
    SAN DIEGO, April 12 /PRNewswire/ -- Motorola, Inc. (NYSE:   MOT) Broadband
 Communications Sector announced today the launch of the 4DTV(R) digital
 sidecar (Model DSR-905), a digital satellite receiver that connects to C-Band
 system analog receivers.  The new unit allows C-Band TV subscribers to access
 up to 200 channels of digital programming, many of them for free, in addition
 to up to 300-plus analog channels currently available to them.
     Additional sidecar features include a port to connect a Motorola HDD-200
 high definition decoder for access to high definition television (HDTV)
 broadcasts and a three-in-one remote to control the viewer's sidecar, TV set
 and VCR.  Designed to work with most C-Band receivers, the sidecar is easy to
 use and cost-effective.  Many programmers offer their digital channels for
 free to C-Band customers already accessing the analog version.
     "The 4DTV sidecar is a significant product introduction for C-Band
 subscribers," said Doug Means, Vice President and General Manager of
 Motorola's Satellite & Broadcast Network Systems (SBNS) business unit.  "It
 allows these satellite customers to take advantage of the latest broadcast
 technology at an affordable price with a virtually seamless integration of
 their current equipment."
     To support Motorola's Sidecar rollout, the C-Band Programmers Committee of
 the Satellite Broadcasting & Communications Association (SBCA) has announced a
 $650,000 marketing campaign that includes a satellite-broadcast infomercial,
 direct-mail promotion and free NFL programming to C-Band subscribers.
 Committee members include Disney, Encore, HBO, Motorola, NPS, Primetime 24,
 Satellite Receivers, Showtime, Superstar and the NFL, which is offering C-Band
 subscribers the first four weeks of the 2001 NFL Sunday Ticket for free and
 the remainder of the season at a discounted price.
     C-Band television offers superior video quality for both analog and
 digital programming because C-Band systems receive first-generation broadcast
 signals, the same signals received by broadcast stations and cable headends.
 Viewers benefit from expanded programming options at comparable, often lower
 subscription rates than small dish and cable subscribers.  With a 999-channel
 capacity, Motorola's new 4DTV sidecar receiver provides C-Band owners with the
 features and capacity to easily and conveniently take advantage of the digital
 programming available now and in the future.
 
     About Motorola SBNS
     Motorola's SBNS business unit is the recognized leader in secure video
 processing and communications, primarily for satellite and broadcast media.
 Its commercial satellite systems are a key link in the end-to-end content
 delivery chain currently in use by the industry's largest programmers to feed
 the entire North American cable market.  Through the recent acquisition of
 Zenith Network Systems and ongoing internal development, SBNS is also a major
 force in the rapidly expanding worldwide direct-to-home (DTH) satellite
 market.
 
     About Motorola Broadband Communications Sector
     The Motorola Broadband Communications Sector was created when General
 Instrument Corporation (GI) was acquired by Motorola, Inc. in January 2000.
 Combining GI's leadership in converged voice, video, and data networks with
 Motorola's global reach and brand identity, the Motorola Broadband
 Communications Sector focuses on broadband solutions that deliver interactive
 television, the Internet, and telephone services over wired and wireless
 networks.  For more information about the Motorola Broadband Communications
 Sector, visit www.motorola.com/broadband.
 
     About Motorola
     Motorola, Inc. (NYSE:   MOT) is a global leader in providing integrated
 communications solutions and embedded electronic solutions.  These include:
     -- Software-enhanced wireless telephone, two-way radio, messaging and
     satellite communications products and systems, as well as networking and
     Internet-access products, for consumers, network operators, and
     commercial, government and industrial customers.
     -- Digital and analog systems and set-top terminals for broadband cable
     television operators.
     -- Embedded semiconductor solutions for customers in the networking and
     computing, transportation, wireless communications and imaging and
     entertainment industries.
     -- Embedded electronic systems for automotive, communications, imaging,
     manufacturing systems, computer, consumer and industrial markets.
 
     Sales in 2000 were $37.6 billion.
     For more information, visit Motorola on the Web at www.motorola.com.
 
     MOTOROLA, the Stylized M Logo and all other trademarks indicated as such
 herein are trademarks of Motorola, Inc. (R) Reg. U.S. Pat. & Tm. Off.  All
 other product or service names are the property of their respective owners.
 
 SOURCE  Motorola, Inc.

RELATED LINKS

http://www.motorola.com