Mplayit Launches Android App Store on Facebook in Advance of Year's Biggest App Download Week

Great Android Apps now easier to find with Mplayit's Cross-Platform App Store on the Facebook(R) Platform

Dec 22, 2009, 12:02 ET from Mplayit

SAN FRANCISCO, Dec. 22 /PRNewswire/ -- Ahead of the single biggest mobile app download week of the year, Mplayit ( announced that it now provides the entire catalog of over 15,000 Android applications on its cross-platform app store on the Facebook platform. Mplayit is now the world's largest app store with cross-platform support for Android, iPhone, BlackBerry, and Java-powered mobile devices, making it a one-stop shop for mobile content.

According to Michael Powers, founder and CEO of Mplayit, the launch of the new Facebook service couldn't be more timely.

"App discovery on Android is frankly a mess," said Powers. "From our success with our iPhone Arcade on Facebook, we know how to socially engage users. We let them tap into their friends and networks to try and share apps, and we're bringing that know-how to the Android app marketplace."

Mplayit lets consumers easily discover mobile applications by tapping their trusted network of friends for recommendations, ratings, and reviews. AdMob reports that 56% of consumers find apps by word-of-mouth and online buzz. Mplayit automates this process by leveraging the power of the Facebook(R) platform to fuel social discovery and viral growth of mobile apps. Mplayit launched its Facebook mobile app store in October offering playable discovery for apps on the iPhone and Java-powered phones. The BlackBerry catalog was added earlier this month.

Mplayit is already the leading destination on Facebook for mobile app discovery, and its growing audience of trend-setting mobile enthusiasts fuels the social recommendation engine at the heart of the platform. The company is rapidly establishing itself as the social hub of a developer community that is finding it increasingly hard to get their apps noticed above the noise of tens of thousands of competitors. Mplayit provides comprehensive tracking and real-time analytics used by developers to optimize their marketing for increased sales and social engagement.

"Android is on the brink of prime time. It will be the single biggest audience for mobile apps in the very near future, and Mplayit will play a major role in helping those users find great apps," said Powers. "Compelling new devices like the Motorola Droid, Google's Nexus One and the truly mass-market devices that will shortly follow make Android the place to be. We believe that, with our new service, Android is at last getting the distribution ecosystem it deserves."

With its unique emphasis on trial and social sharing of apps, Mplayit has a good view of what's hot and what's not in the world of mobile apps; heading into the holidays all eyes are on what the hot apps will be.

Android, BlackBerry and iPhone developers should contact for more information.

About Mplayit

Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit or email You can also follow Mplayit on Twitter: @Mplayit.

SOURCE Mplayit