MINNEAPOLIS, Sept. 6, 2018 /PRNewswire/ -- MSP-C, a Minneapolis-based content marketing agency, is thrilled to announce that the company was named the 2018 Content Marketing Agency of the Year by the Content Marketing Institute (CMI). The award was presented last night in Cleveland, Ohio, during Content Marketing World, CMI's annual convention of more than 4,000 content marketing professionals from across the globe.
"Wow, the content marketing Oscar!" says MSP-C President Gary Johnson. "I've been in the industry more than 40 years and I've met a lot of incredibly talented people in the branded content business. They're uber-smart creatives, driven, entrepreneurial, idea people. It's a great place for dedicated journalists, writers, designers and digital marketers to practice their craft and America's brands are the beneficiaries. Thanks to the Content Marketing Institute for honoring our collective efforts."
Agency of the Year (100+ employees) recognition—the highest award a content marketing agency can achieve—is presented to the organization that has distinguished itself by creating content marketing strategies that serve as a showcase for the entire industry. Judges look at the agency's overall strategy, individual projects—both print and digital—and performance throughout the past year, as well as the innovation behind consistent multiplatform publishing.
"We are so honored to have our work recognized by the world leaders in content strategy," says Erin Madsen, Vice President of Content for MSP-C. "We are a team of hardworking editors, strategists, designers and writers who love what we do. We are lucky to have the best clients anywhere and work to be the best possible partners for them. They are the reason we are here."
MSP-C was among six nominees for Agency of the Year, including Marcus Thomas LLC (Cleveland, Ohio), New Content (São Paulo, Brazil), Stein IAS (New York), VERB Interactive, Inc. (Halifax, Nova Scotia, Canada) and Yesler (Seattle).
Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI's Content Marketing Awards, the largest content marketing awards program in the world. MSP-C was also a finalist in five other categories:
- Best Content Marketing Program in Technology—IBM Systems Integrated Media Platform
- Best Content Marketing Program in Travel + Tourism—Delta Sky magazine
- Association Publication—Independent School magazine redesign, National Association of Independent Schools
- Best Interview or Profile—UnitedHealthcare Renew magazine: Joyride with Rita Moreno
- Best Cover, Print—Delta Sky magazine
MSP-C—a division of MSP Communications—is an award-winning publisher and leading content marketing agency in Minneapolis with 45 years of experience in delivering smart, persuasive content across key owned, earned and paid channels. Our diverse set of clients includes market leaders in business, technology, healthcare and consumer brands, such as Delta Air Lines, General Mills, 3M, UnitedHealthcare, IBM, McKesson, Thrivent Financial and U.S. Bank. They rely on MSP-C's expertise to implement sustainable content marketing programs that can scale and integrate with their traditional marketing initiatives.