mtvU Launches 'mtvU Uber' Becoming MTV Networks' First Channel Distributed in its Entirety Via Broadband

Streaming 24/7 and On-Demand, 'Uber' Delivers mtvU Programming Plus Exclusive

New Music, Original Shows & Student-Produced Features to College Students and

Music Fans Everywhere



mtvU & Cisco to Fund Ten 'Digital Incubators,' Empowering College Students to

Create the Next Generation of Broadband Content



Oct 10, 2005, 01:00 ET from mtvU

    NEW YORK, Oct. 10 /PRNewswire/ -- mtvU, MTV's 24-hour college network,
 today unveiled MTV Networks' first channel distributed in its entirety over
 broadband, "mtvU Uber" (http://www.mtvu.com).  Driven by overwhelming student
 demand, "mtvU Uber" is available everywhere, through both non-stop streaming
 and a unique on-demand capability, enabling viewers to customize their
 experience.  In addition to making mtvU's on-air programming, which is
 currently seen on over 730 campuses, available to everyone, "mtvU Uber" will
 also showcase a powerful line-up of original programming driven by new music,
 short-form series, and the best student-produced short films, music videos,
 animation, webisodes and more.
     "With today's announcement, we are handing over an entire channel online
 to college students and everyone who wants new music," said Stephen Friedman,
 GM, mtvU.  "mtvU Uber gives them the power to create and program their own
 channel, and will remain in perpetual beta mode as they experiment and pioneer
 the digital future."
     As part of today's launch, mtvU also announced a partnership with Cisco
 Systems, Inc, the worldwide leader in networking for the internet, to award
 ten grants of $25,000 to the next generation of digital innovators -
 empowering students to pioneer the future of this new medium.  The partnership
 will create ten "broadband incubators," funding students or student groups to
 create games, movie shorts, music videos and more for the broadband
 environment - each project to be released exclusively on "mtvU Uber."
     With new music at its core, "mtvU Uber" will feature exclusive music
 premieres, new shows, and student-produced series and specials, including:
 
      * "Rough Cut" - Student bands and artists upload their own music videos
 and leave it up to the college audience online to decide if they make "The
 Cut" -- the multi-platform mtvU franchise that helped launch the careers of
 artists such as Joss Stone and Coheed & Cambria.
      * "Unveil" - "Unveil" gives college music fans an exclusive live
 performance of a highly anticipated album before it hits stores.  Artists
 perform their new albums just for "mtvU Uber" with one new song debuting every
 day leading up to the album's release.
      * "Breaking the Video" - Students compete to produce and direct music
 videos for their favorite artists, starting with college favorite O.A.R.
 Bands choose their favorite student pitches, head to campus for the shoot,
 then their videos premiere on "mtvU Uber."
      * "Uber Live" - mtvU is teaming up with University of Pennsylvania's
 student radio station WXPN and World Cafe to present exclusive performances
 that can only be seen on "Uber."  "Uber Live" will debut with a powerful
 performance from Nickel Creek.
      * "Uber House Band" - The artists resonating most on the college scene
 achieve "artist in residence" status as "mtvU Uber's" official "House Bands,"
 featuring exclusive performance footage, video premieres, backstage pass
 interviews and much more.  "House Bands" include Franz Ferdinand, Mike Jones,
 Death Cab For Cutie, Bright Eyes, Fiona Apple, Coheed & Cambria, Motion City
 Soundtrack and more.
      * "Student Shorts" - A national platform for the next generation of great
 filmmakers, "mtvU Uber" will feature the best student films from around the
 country, starting with award-winning student shorts from the venerable UCLA
 and USC film schools.
      * "Soundtrack" - Students, celebrities and artists present the
 soundtracks of their lives, connecting the music and videos they live their
 lives to, to the moments of their days and nights.  First up, artists Death
 Cab For Cutie and K-OS, and renowned director Mark Romanek.
 
     For more information and to experience "mtvU Uber" visit
 http://www.mtvu.com.
 
     About mtvU and mtvU Uber
     Broadcasting to over 730 colleges across the country, with a combined
 enrollment of over 6.8 million, mtvU is the largest, most comprehensive
 television network just for college students.  24hrs a day, 7 days a week,
 mtvU can be seen in the dining areas, fitness centers, student lounges and
 dorm rooms of campuses throughout the U.S.  For more information about mtvU,
 and for a complete programming schedule, visit http://www.mtvu.com.
     mtvU Uber makes mtvU the first MTV Networks channel distributed in its
 entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU
 plus exclusive new music, original shows and student-produced programming for
 college students and music fans everywhere.
     mtvU and mtvU Uber are part of the Viacom International Inc. family which
 also owns the MTV Networks programming services MTV, MTV2, VH1, Nickelodeon /
 Nick at Nite, TV Land, Spike TV, CMT and others.
 
 

SOURCE mtvU
    NEW YORK, Oct. 10 /PRNewswire/ -- mtvU, MTV's 24-hour college network,
 today unveiled MTV Networks' first channel distributed in its entirety over
 broadband, "mtvU Uber" (http://www.mtvu.com).  Driven by overwhelming student
 demand, "mtvU Uber" is available everywhere, through both non-stop streaming
 and a unique on-demand capability, enabling viewers to customize their
 experience.  In addition to making mtvU's on-air programming, which is
 currently seen on over 730 campuses, available to everyone, "mtvU Uber" will
 also showcase a powerful line-up of original programming driven by new music,
 short-form series, and the best student-produced short films, music videos,
 animation, webisodes and more.
     "With today's announcement, we are handing over an entire channel online
 to college students and everyone who wants new music," said Stephen Friedman,
 GM, mtvU.  "mtvU Uber gives them the power to create and program their own
 channel, and will remain in perpetual beta mode as they experiment and pioneer
 the digital future."
     As part of today's launch, mtvU also announced a partnership with Cisco
 Systems, Inc, the worldwide leader in networking for the internet, to award
 ten grants of $25,000 to the next generation of digital innovators -
 empowering students to pioneer the future of this new medium.  The partnership
 will create ten "broadband incubators," funding students or student groups to
 create games, movie shorts, music videos and more for the broadband
 environment - each project to be released exclusively on "mtvU Uber."
     With new music at its core, "mtvU Uber" will feature exclusive music
 premieres, new shows, and student-produced series and specials, including:
 
      * "Rough Cut" - Student bands and artists upload their own music videos
 and leave it up to the college audience online to decide if they make "The
 Cut" -- the multi-platform mtvU franchise that helped launch the careers of
 artists such as Joss Stone and Coheed & Cambria.
      * "Unveil" - "Unveil" gives college music fans an exclusive live
 performance of a highly anticipated album before it hits stores.  Artists
 perform their new albums just for "mtvU Uber" with one new song debuting every
 day leading up to the album's release.
      * "Breaking the Video" - Students compete to produce and direct music
 videos for their favorite artists, starting with college favorite O.A.R.
 Bands choose their favorite student pitches, head to campus for the shoot,
 then their videos premiere on "mtvU Uber."
      * "Uber Live" - mtvU is teaming up with University of Pennsylvania's
 student radio station WXPN and World Cafe to present exclusive performances
 that can only be seen on "Uber."  "Uber Live" will debut with a powerful
 performance from Nickel Creek.
      * "Uber House Band" - The artists resonating most on the college scene
 achieve "artist in residence" status as "mtvU Uber's" official "House Bands,"
 featuring exclusive performance footage, video premieres, backstage pass
 interviews and much more.  "House Bands" include Franz Ferdinand, Mike Jones,
 Death Cab For Cutie, Bright Eyes, Fiona Apple, Coheed & Cambria, Motion City
 Soundtrack and more.
      * "Student Shorts" - A national platform for the next generation of great
 filmmakers, "mtvU Uber" will feature the best student films from around the
 country, starting with award-winning student shorts from the venerable UCLA
 and USC film schools.
      * "Soundtrack" - Students, celebrities and artists present the
 soundtracks of their lives, connecting the music and videos they live their
 lives to, to the moments of their days and nights.  First up, artists Death
 Cab For Cutie and K-OS, and renowned director Mark Romanek.
 
     For more information and to experience "mtvU Uber" visit
 http://www.mtvu.com.
 
     About mtvU and mtvU Uber
     Broadcasting to over 730 colleges across the country, with a combined
 enrollment of over 6.8 million, mtvU is the largest, most comprehensive
 television network just for college students.  24hrs a day, 7 days a week,
 mtvU can be seen in the dining areas, fitness centers, student lounges and
 dorm rooms of campuses throughout the U.S.  For more information about mtvU,
 and for a complete programming schedule, visit http://www.mtvu.com.
     mtvU Uber makes mtvU the first MTV Networks channel distributed in its
 entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU
 plus exclusive new music, original shows and student-produced programming for
 college students and music fans everywhere.
     mtvU and mtvU Uber are part of the Viacom International Inc. family which
 also owns the MTV Networks programming services MTV, MTV2, VH1, Nickelodeon /
 Nick at Nite, TV Land, Spike TV, CMT and others.
 
 SOURCE  mtvU