Multi-Channel Commerce to be Examined by Experts in New York in May

Apr 16, 2001, 01:00 ET from The Conference Board

    NEW YORK, April 16 /PRNewswire/ -- Executives from leading-edge
 organizations will meet next month in New York to discuss the challenges they
 face and the successes they have achieved in developing high-performance
 multi-channel sales systems.
     The Conference Board's 2001 Multi-Channel Commerce Conference: "The
 Channels Converge," sponsored by MarketBridge, will be held May 7-8 at The
 Plaza in New York.
     "In a world of multi-channel commerce, a company's go-to-market choices
 will have a dramatic impact on its long-term growth and competitive strength,"
 says Rachel Meltzer Wallach, Conference Program Director.  "Multi-channel
 approaches to branding, fulfillment, supply chain, and product design, will
 all be explored at the conference."
     "Building a Multi-Channel Marketing Strategy," the opening session, will
 be addressed by Tim Furey, Chief Executive Officer, MarketBridge.
     "The Impact of Multi-Channel Commerce on the Overall Marketing Mix" will
 be examined by David Bradley, Vice President, Marketing and Strategy, IBM
 Corp.
     Katherine Lemon, author of "Wireless Rules: New Marketing Strategies for
 Customer Relationship Management Anytime, Anywhere" (McGraw Hill, 2001), will
 discuss the role of mobile technologies in multi-channel customer relationship
 management and marketing.
     Thomas Fryer, Senior Vice President, FHS, Telesales Division, Fidelity,
 will talk about how Fidelity has leveraged call centers to enhance its
 Internet presence.
     "Market Intelligence: Case Studies" will be addressed by Mike Kelleher,
 Vice President, MarketBridge.
 
     Other sessions will include:
 
     * "The Internet: A New Channel or an Enabler for Existing Channels" --
        with an executive of Unisys Corporation
 
     * "The New Sales Force: The Productivity Payoff" -- with an executive from
        BEA Systems, Inc.
 
     * "Working with Business Partners in a Multi-Channel Environment"
 
     * "What You Need to Know: Customer-Facing Technology"
 
     * "Managing Brands Across Multiple Channels" -- with an executive from
        Nationwide
 
     A COPY OF THE PROGRAM IS AVAILABLE ON THE CONFERENCE BOARD'S WEBSITE --
 http://www.conference-board.org.
 
 

SOURCE The Conference Board
    NEW YORK, April 16 /PRNewswire/ -- Executives from leading-edge
 organizations will meet next month in New York to discuss the challenges they
 face and the successes they have achieved in developing high-performance
 multi-channel sales systems.
     The Conference Board's 2001 Multi-Channel Commerce Conference: "The
 Channels Converge," sponsored by MarketBridge, will be held May 7-8 at The
 Plaza in New York.
     "In a world of multi-channel commerce, a company's go-to-market choices
 will have a dramatic impact on its long-term growth and competitive strength,"
 says Rachel Meltzer Wallach, Conference Program Director.  "Multi-channel
 approaches to branding, fulfillment, supply chain, and product design, will
 all be explored at the conference."
     "Building a Multi-Channel Marketing Strategy," the opening session, will
 be addressed by Tim Furey, Chief Executive Officer, MarketBridge.
     "The Impact of Multi-Channel Commerce on the Overall Marketing Mix" will
 be examined by David Bradley, Vice President, Marketing and Strategy, IBM
 Corp.
     Katherine Lemon, author of "Wireless Rules: New Marketing Strategies for
 Customer Relationship Management Anytime, Anywhere" (McGraw Hill, 2001), will
 discuss the role of mobile technologies in multi-channel customer relationship
 management and marketing.
     Thomas Fryer, Senior Vice President, FHS, Telesales Division, Fidelity,
 will talk about how Fidelity has leveraged call centers to enhance its
 Internet presence.
     "Market Intelligence: Case Studies" will be addressed by Mike Kelleher,
 Vice President, MarketBridge.
 
     Other sessions will include:
 
     * "The Internet: A New Channel or an Enabler for Existing Channels" --
        with an executive of Unisys Corporation
 
     * "The New Sales Force: The Productivity Payoff" -- with an executive from
        BEA Systems, Inc.
 
     * "Working with Business Partners in a Multi-Channel Environment"
 
     * "What You Need to Know: Customer-Facing Technology"
 
     * "Managing Brands Across Multiple Channels" -- with an executive from
        Nationwide
 
     A COPY OF THE PROGRAM IS AVAILABLE ON THE CONFERENCE BOARD'S WEBSITE --
 http://www.conference-board.org.
 
 SOURCE  The Conference Board