Muze Launches MuzeDirect(SM) for US Video Publishers

- New Service Allows US Video Publishers to Edit Their Entries in the Muze

Database -

Apr 16, 2001, 01:00 ET from Muze Inc.

    NEW YORK, April 16 /PRNewswire/ -- Muze Inc., the leading source of
 entertainment product information for music, books, video and games, today
 announced it has launched MuzeDirect(SM), a secure, easy-to-use, personalized
 Web site that connects live to the internal Muze video database.
 MuzeDirect(SM) allows US video publishers who have products included in the
 Muze data-set to retrieve, view, and edit all video product information
 associated with their company name, related studios, and labels.  Using a
 login and password, publishers can edit complete entries for their products,
 including UPC codes, prices, release dates, and descriptions.  Publishers can
 also upload cover images.  For added security, a Muze Video editor
 double-checks each change before saving it to the database.
     "MuzeDirect(SM) gives video publishers greater control over their data so
 they can make changes in a timely manner and can ensure their information is
 complete and correct," said Paul Zullo, executive vice president and
 co-founder of Muze.  "Muze can then expedite the delivery of that data to its
 customers, so consumers have the correct and updated information at their
 fingertips, allowing them to make informed purchasing decisions."
 A number of home video publishers are already using MuzeDirect(SM), including
 Acorn Media Publishing, Unapix/Apix Home Entertainment, Superior Home Video
 and Janson Video, Inc.
     "MuzeDirect(SM) makes it easy for us to get retailers the critical
 information they need to order the products their customers want," said Donald
 Klees, Sales Manager, Acorn Media.  "Within minutes, we can verify the UPC
 codes and street dates listed for our titles to ensure that our customers are
 getting the right products and that they get it to the consumer at the right
 time.  Because Muze is such a widely-used information source in the industry,
 we know we're reaching a good portion of the retail marketplace with the most
 up-to-date, accurate information."
     Muze content is accessed by millions of consumers daily, and Muze's
 experienced staff continuously builds on and adds to its already robust
 product database with descriptive annotations, informative assessments and
 expert classifications for all commercially available video, music, books and
 games.  Companies like Yahoo!, AOL, Tower Records and Virgin Mega Stores rely
 on Muze's comprehensive entertainment database to educate their customers and
 sell their products.
 
     About Muze Inc.
     Muze is the leading source of entertainment product information for music,
 books, videos, and games.  Since 1991 Muze has provided businesses with the
 most comprehensive and accurate entertainment content designed to help their
 customers make informed purchasing decisions.  Muze content drives commerce by
 providing customers with detailed information about entertainment products,
 turning browsers into buyers.  More than 250 companies, including five of the
 10 leading media/web properties ranked by MediaMetrix, rely on Muze's rich
 entertainment content to sell their products. In fact, Muze is the backbone of
 online commerce for major players in the entertainment retail business
 including Yahoo!, America Online, Tower Records, Best Buy, Virgin Mega Stores,
 Amazon, MTVi, and Borders.  Muze product information also drives commerce by
 providing in-store solutions for companies such as Transworld Entertainment,
 Barnes & Noble, Hastings and others.  Muze is based in New York City with
 European headquarters in London.  To learn more about Muze, please visit
 http://www.muze.com.
 
     Certain statements, including, without limitation, statements related to
 financial and operating performance, agreements with distribution affiliates
 and advertiser referral companies and international expansion, in this news
 release constitute "forward-looking statements." These forward-looking
 statements are inherently uncertain. Actual results may differ materially from
 these forward-looking statements due to risks such as: the risk that the
 number of users, affiliates, advertisers or paid introductions might not
 continue to increase at historical rates.
 
 

SOURCE Muze Inc.
    NEW YORK, April 16 /PRNewswire/ -- Muze Inc., the leading source of
 entertainment product information for music, books, video and games, today
 announced it has launched MuzeDirect(SM), a secure, easy-to-use, personalized
 Web site that connects live to the internal Muze video database.
 MuzeDirect(SM) allows US video publishers who have products included in the
 Muze data-set to retrieve, view, and edit all video product information
 associated with their company name, related studios, and labels.  Using a
 login and password, publishers can edit complete entries for their products,
 including UPC codes, prices, release dates, and descriptions.  Publishers can
 also upload cover images.  For added security, a Muze Video editor
 double-checks each change before saving it to the database.
     "MuzeDirect(SM) gives video publishers greater control over their data so
 they can make changes in a timely manner and can ensure their information is
 complete and correct," said Paul Zullo, executive vice president and
 co-founder of Muze.  "Muze can then expedite the delivery of that data to its
 customers, so consumers have the correct and updated information at their
 fingertips, allowing them to make informed purchasing decisions."
 A number of home video publishers are already using MuzeDirect(SM), including
 Acorn Media Publishing, Unapix/Apix Home Entertainment, Superior Home Video
 and Janson Video, Inc.
     "MuzeDirect(SM) makes it easy for us to get retailers the critical
 information they need to order the products their customers want," said Donald
 Klees, Sales Manager, Acorn Media.  "Within minutes, we can verify the UPC
 codes and street dates listed for our titles to ensure that our customers are
 getting the right products and that they get it to the consumer at the right
 time.  Because Muze is such a widely-used information source in the industry,
 we know we're reaching a good portion of the retail marketplace with the most
 up-to-date, accurate information."
     Muze content is accessed by millions of consumers daily, and Muze's
 experienced staff continuously builds on and adds to its already robust
 product database with descriptive annotations, informative assessments and
 expert classifications for all commercially available video, music, books and
 games.  Companies like Yahoo!, AOL, Tower Records and Virgin Mega Stores rely
 on Muze's comprehensive entertainment database to educate their customers and
 sell their products.
 
     About Muze Inc.
     Muze is the leading source of entertainment product information for music,
 books, videos, and games.  Since 1991 Muze has provided businesses with the
 most comprehensive and accurate entertainment content designed to help their
 customers make informed purchasing decisions.  Muze content drives commerce by
 providing customers with detailed information about entertainment products,
 turning browsers into buyers.  More than 250 companies, including five of the
 10 leading media/web properties ranked by MediaMetrix, rely on Muze's rich
 entertainment content to sell their products. In fact, Muze is the backbone of
 online commerce for major players in the entertainment retail business
 including Yahoo!, America Online, Tower Records, Best Buy, Virgin Mega Stores,
 Amazon, MTVi, and Borders.  Muze product information also drives commerce by
 providing in-store solutions for companies such as Transworld Entertainment,
 Barnes & Noble, Hastings and others.  Muze is based in New York City with
 European headquarters in London.  To learn more about Muze, please visit
 http://www.muze.com.
 
     Certain statements, including, without limitation, statements related to
 financial and operating performance, agreements with distribution affiliates
 and advertiser referral companies and international expansion, in this news
 release constitute "forward-looking statements." These forward-looking
 statements are inherently uncertain. Actual results may differ materially from
 these forward-looking statements due to risks such as: the risk that the
 number of users, affiliates, advertisers or paid introductions might not
 continue to increase at historical rates.
 
 SOURCE  Muze Inc.