MWW Launches Public Affairs Practice In The UK

Jan 08, 2014, 14:00 ET from MWW

LONDON, Jan. 8, 2014 /PRNewswire/ -- MWW (, one of the top five independent public relations firms in the United States, today announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW's offering in London.

He has worked for a wide variety of clients including GSK, VISA, AstraZeneca, Microsoft, Abbott, Danone, the MBI Al Jaber Foundation, the Rugby Football Union and British Cycling in London, Brussels, Berlin, Paris and Rome. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. 

Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years.  He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham.

Patrick Herridge, UK Managing Director, MWW, commented: "Simon has an incredible track record and excellent reputation for intelligent, successful public affairs campaigns and he's going to be a great addition to the team.  Expanding into public affairs is going to enable us to reach into new markets whilst at the same time enhancing our existing corporate offer to clients in a range of vertical sectors."

MWW ( is one of the top five independent public relations firms in the United States and expanded into Europe in November last year.

About MWW
MWW is one of the top mid-sized public relations firms and one of the five largest independent agencies in the United States. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.