My Damn Channel Appoints Chief Revenue Officer, Matt Kaplan To Lead National Sales Team of Branded Entertainment Specialists

Entertainment Studio and Distributor of Premium Original Content Delivers Top Talent and Full Service Solutions for Brands

Mar 14, 2011, 07:00 ET from My Damn Channel

NEW YORK, March 14, 2011 /PRNewswire/ -- My Damn Channel announced that digital media executive, Matt Kaplan will lead a new national sales team as the company's Chief Revenue Officer, beginning today and reporting to the company's Founder/CEO, Rob Barnett.

My Damn Channel is a leading entertainment studio creating premium original content with top talent distributed at and syndicated to a network of online, mobile, and television partners delivering audience that scales.

Matt Kaplan brings My Damn Channel 12 years of leadership in digital media advertising sales & marketing. His experience includes managing operations, content and business development. He has delivered winning campaigns at Maxim, Hearst, Gruner+Jahr USA and Egreetings. Most recently, as Alpha Media Group, VP Digital Media, Matt Kaplan repositioned Maxim to deliver custom content and promotion solutions for clients including Axe, Three Olives Vodka, Harley-Davidson, Elizabeth Arden Curve, Square Enix and Dr. Pepper Cherry. He won seven-figure entertainment deals and executed deep brand integration for Jeep, Activision and Nissan.

Previously, as Advertising Director at Hearst Digital Media, Matt Kaplan represented major media properties online including Cosmopolitan, Good Housekeeping, Marie Claire, Redbook, and Esquire. He drove 150% year-over-year revenue growth, establishing Hearst Digital as a presence in the women's category online.

My Damn Channel Founder/CEO, Rob Barnett said, "Matt Kaplan is a seasoned pro with the experience clients need to leverage our full service creative, production, and distribution. Brands demand innovative solutions to turn every digital dollar into measurable engagement. We're deploying a new national sales team of branded entertainment specialists led by a strong CRO to deliver the goods."

Newly-appointed Chief Revenue Officer, Matt Kaplan said, "Since 2007, My Damn Channel has created some of the best original content and branded entertainment. Our company delivers top talent who create work that cuts through the noise. Content married to brand objectives create campaigns that transcend basic paid media."

About My Damn Channel

My Damn Channel is a leading entertainment studio and distributor of premium videos by top talent. My Damn Channel empowers filmmakers, comedians, actors, musicians, broadcasters and brands to co-produce, distribute and monetize original video on the My Damn Channel website and in syndication on all digital platforms. The company has launched some of the most successful, original comedy series including Wainy Days, Easy to Assemble, Horrible People, the cult phenomenon You Suck at Photoshop, and videos by Harry Shearer. My Damn Channel creates premium, branded entertainment and guarantees audience delivery for partners including HBO, Comcast, SUBWAY®, Puma, Trident, Southern Comfort, IKEA, and Lincoln. My Damn Channel has won numerous awards; worldwide media coverage; major national advertisers; and...are you STILL reading?  Please watch 3 minutes here:

SOURCE My Damn Channel