Naked-mile.com Slashes Ticket Prices to University of Michigan Live Webcast; Will Donate Portion of Proceeds to School's Fine Arts Program

Apr 13, 2001, 01:00 ET from Cyber Management Inc.

    ANN ARBOR, Mich., /PRNewswire/ -- Cyber Management Inc. has slashed ticket
 prices to the first-ever live webcast coverage of the University of
 Michigan's infamous Naked Mile Run event.
     CMI founder Brian Cohn said the company decided to cut prices for its
 blimp-cam coverage from $39.95 to $19.95 to expand the viewing audience for
 the inaugural webcast event.
     "Everyone who wants to be a part of this historic event should get a
 chance to view it," Cohn said.
     The company is trying to break a webcast record by offering the special
 discounted price to new subscribers just days before the event is scheduled to
 take place, he said.
     CMI officials on Monday announced they were broadcasting the event which
 features thousands of college co-eds running naked through University streets
 in celebration of the last day of school.  Students are expected to begin the
 run at 11 p.m. local time on Tuesday, April 17.
     "The response has been overwhelming," Cohn said. "We've received e-mails
 and media coverage from all over the world -- Germany, France, Russia, China,
 Japan, even Iceland."
     School officials reportedly sent a letter to University students this
 week, discouraging them from participating in the event.
 Cohn said the obligatory annual warning hardly intimidates the students from
 running, and some have even contacted naked-mile.com to say the site's
 coverage is egging on some students to participate.
     "We think it's great," Cohn said.  "We'll be there cheering them on with
 the other 10,000 people lining the streets of Ann Arbor."
     Cohn said he hopes University officials will cheer on the subscribers,
 because CMI is donating a portion of the proceeds from the webcast to the
 school's fine arts program.
     In the weeks following the event, CMI officials said they will offer an
 exclusive 2-hour videotape of the run, including interviews and extra
 footage not available during the webcast.
     For more information, visit www.naked-mile. com.
 
 

SOURCE Cyber Management Inc.
    ANN ARBOR, Mich., /PRNewswire/ -- Cyber Management Inc. has slashed ticket
 prices to the first-ever live webcast coverage of the University of
 Michigan's infamous Naked Mile Run event.
     CMI founder Brian Cohn said the company decided to cut prices for its
 blimp-cam coverage from $39.95 to $19.95 to expand the viewing audience for
 the inaugural webcast event.
     "Everyone who wants to be a part of this historic event should get a
 chance to view it," Cohn said.
     The company is trying to break a webcast record by offering the special
 discounted price to new subscribers just days before the event is scheduled to
 take place, he said.
     CMI officials on Monday announced they were broadcasting the event which
 features thousands of college co-eds running naked through University streets
 in celebration of the last day of school.  Students are expected to begin the
 run at 11 p.m. local time on Tuesday, April 17.
     "The response has been overwhelming," Cohn said. "We've received e-mails
 and media coverage from all over the world -- Germany, France, Russia, China,
 Japan, even Iceland."
     School officials reportedly sent a letter to University students this
 week, discouraging them from participating in the event.
 Cohn said the obligatory annual warning hardly intimidates the students from
 running, and some have even contacted naked-mile.com to say the site's
 coverage is egging on some students to participate.
     "We think it's great," Cohn said.  "We'll be there cheering them on with
 the other 10,000 people lining the streets of Ann Arbor."
     Cohn said he hopes University officials will cheer on the subscribers,
 because CMI is donating a portion of the proceeds from the webcast to the
 school's fine arts program.
     In the weeks following the event, CMI officials said they will offer an
 exclusive 2-hour videotape of the run, including interviews and extra
 footage not available during the webcast.
     For more information, visit www.naked-mile. com.
 
 SOURCE  Cyber Management Inc.