Nanya Technology to Penetrate Emerging North American DRAM Markets With Five New Manufacturer Representatives

Apr 18, 2001, 01:00 ET from Nanya Technology Corporation

    SAN JOSE, Calif., April 18 /PRNewswire/ -- Nanya Technology Corporation
 announced a strategic move to increase its presence in the important and
 emerging non-PC markets, including communications, set top boxes and disk
 drives, with the addition of five new North American sales representatives.
     In an effort to capitalize on sales and marketing efficiencies coupled
 with a rapid penetration of these new markets, Nanya has chosen the
 considerable benefits of manufacturer representatives with the right
 combination of service, support and successful business relationships with end
 users. Particularly important were representatives that were heavily
 engineering oriented, with a capable sales and support staff.
     The five new representatives for Nanya's bandwidth products include SSI
 covering the Southeast, Semitech with the New England territory, West
 Associates in Texas, Cee-Jay Microsystems in Canada and EIR Inc. handling
 Florida. The addition of these representatives complement Nanya's strategy of
 offering high demand products competitively with the ability and resources to
 assist in expansion efforts over the forthcoming years. Nanya's existing
 representatives include Grouptec in the North East, Criterion Sales in
 Northern California and Norcomp S.C. in Southern California.
     "With these new representatives in place we can now accelerate our OEM
 market penetration here in the U.S.," stated Mike Walsh, director of sales
 North America for Nanya Technology USA. "This is going to be a heavy design
 year, and we need to be able to deliver to our customers the best possible
 products and services. Expanding our business opportunities in this way
 ensures the best possible opportunity for our continued North American growth
 plans."
     Nanya currently has eight U.S. sales representatives in place and is
 expecting to add two or three more, with a projected total of as many as 11 by
 the end of the year.
 
     About Nanya Technology Corporation
     Nanya Technology Corporation is part of the Formosa Plastics Group, one of
 the world's largest industrial conglomerates founded in Taiwan in 1954. Nanya
 is based in Taoyuan, Taiwan and was founded in 1995. It started semiconductor
 production in 1996 and opened its North American headquarters in San Jose,
 Calif. in 1997. The company began providing foundry services in 1997. For more
 information, contact Nanya Technology at 408-441-7819 or visit the website:
 www.nanya.com.
 
 

SOURCE Nanya Technology Corporation
    SAN JOSE, Calif., April 18 /PRNewswire/ -- Nanya Technology Corporation
 announced a strategic move to increase its presence in the important and
 emerging non-PC markets, including communications, set top boxes and disk
 drives, with the addition of five new North American sales representatives.
     In an effort to capitalize on sales and marketing efficiencies coupled
 with a rapid penetration of these new markets, Nanya has chosen the
 considerable benefits of manufacturer representatives with the right
 combination of service, support and successful business relationships with end
 users. Particularly important were representatives that were heavily
 engineering oriented, with a capable sales and support staff.
     The five new representatives for Nanya's bandwidth products include SSI
 covering the Southeast, Semitech with the New England territory, West
 Associates in Texas, Cee-Jay Microsystems in Canada and EIR Inc. handling
 Florida. The addition of these representatives complement Nanya's strategy of
 offering high demand products competitively with the ability and resources to
 assist in expansion efforts over the forthcoming years. Nanya's existing
 representatives include Grouptec in the North East, Criterion Sales in
 Northern California and Norcomp S.C. in Southern California.
     "With these new representatives in place we can now accelerate our OEM
 market penetration here in the U.S.," stated Mike Walsh, director of sales
 North America for Nanya Technology USA. "This is going to be a heavy design
 year, and we need to be able to deliver to our customers the best possible
 products and services. Expanding our business opportunities in this way
 ensures the best possible opportunity for our continued North American growth
 plans."
     Nanya currently has eight U.S. sales representatives in place and is
 expecting to add two or three more, with a projected total of as many as 11 by
 the end of the year.
 
     About Nanya Technology Corporation
     Nanya Technology Corporation is part of the Formosa Plastics Group, one of
 the world's largest industrial conglomerates founded in Taiwan in 1954. Nanya
 is based in Taoyuan, Taiwan and was founded in 1995. It started semiconductor
 production in 1996 and opened its North American headquarters in San Jose,
 Calif. in 1997. The company began providing foundry services in 1997. For more
 information, contact Nanya Technology at 408-441-7819 or visit the website:
 www.nanya.com.
 
 SOURCE  Nanya Technology Corporation