Nat Sherman to Relocate Landmark New York Tobacco Store to More Luxurious Quarters on Fifth Avenue

Oct 31, 2006, 00:00 ET from Nat Sherman

    NEW YORK, Oct. 31 /PRNewswire/ --- Nat Sherman, the world-wide tobacco
 and accessories company, officially announced today that it will be moving
 its landmark New York retail store to more luxurious quarters on the corner
 of Fifth Avenue and 42nd Street early next year. The announcement confirms
 rumors that have been circulating in New York for the past few weeks.
     The new location, 12 East 42nd Street in mid-town Manhattan, is on the
 southeast corner of Fifth Avenue and 42nd Street, cattycorner from the
 current store at 500 Fifth Avenue.
     According to Joel Sherman, President of the company and the son of
 founder Nat Sherman, "Even though the company had an option to remain in
 its present location, the opportunity to relocate to a larger,
 free-standing building was impossible to resist. We also wanted to remain
 in the same general neighborhood, so when we saw the possibilities in the
 new building for creating a grand and unique new Nat Sherman experience for
 our customers, we jumped at the chance.
     "We view our selection of this new store and location as a
 reaffirmation of our family's 76-year-long commitment to New York City and
 to remaining a New York institution," he concluded.
     With approximately 5700 square feet on three floors, the new store will
 have more retail selling space than the current one. In addition, the 30
 foot ceilings on the ground floor and the fact that it is a stand-alone
 building will enable the architects to create an outside fa�ade that will
 be far larger and more luxurious than was possible in the current building.
     The new location will also feature a larger climate controlled "humidor
 room," where clients can store their cigars in private lockers.
     "We continue having a waiting list of cigar smokers who desire
 lockers," said Margery Dine, Director of Retail Operations. "The new
 facility will allow us to accommodate them more comfortably."
     Charles McCarry, a noted Hollywood and Broadway set designer, was
 instrumental in the design of the current store and will be working with
 Jack A. Michaelson of Design Consortium, an architectural design firm, on
 the final interior and external look of the new store.
     "The combination of these two talents are going to give Nat Sherman a
 most exciting and distinct showplace," said company Executive Vice
 President Bill Sherman who, along with his brother Larry and sister
 Michele, represent the third generation of Shermans active in the family
 business.
     The Nat Sherman retail store has been in its current location since
 1991. From 1976 to 1991, it was at 711 Fifth Avenue at 55th Street, and
 prior to that at 1400 Broadway in the Garment District.
     Nat Sherman is a family-owned tobacco and accessories business with
 operations in more than 30 countries. It sells fine cigars and its all
 natural line of luxury cigarettes, which are manufactured at the company's
 own plant in Greensboro, North Carolina.
     Contact:
     Matthew M. Swetonic (mswetonic@dgi-nyc.com) or
     Leo Murray (lmurray@dgi-nyc.com)
     The Dilenschneider Group
     (212) 922-0900
 
 

SOURCE Nat Sherman
    NEW YORK, Oct. 31 /PRNewswire/ --- Nat Sherman, the world-wide tobacco
 and accessories company, officially announced today that it will be moving
 its landmark New York retail store to more luxurious quarters on the corner
 of Fifth Avenue and 42nd Street early next year. The announcement confirms
 rumors that have been circulating in New York for the past few weeks.
     The new location, 12 East 42nd Street in mid-town Manhattan, is on the
 southeast corner of Fifth Avenue and 42nd Street, cattycorner from the
 current store at 500 Fifth Avenue.
     According to Joel Sherman, President of the company and the son of
 founder Nat Sherman, "Even though the company had an option to remain in
 its present location, the opportunity to relocate to a larger,
 free-standing building was impossible to resist. We also wanted to remain
 in the same general neighborhood, so when we saw the possibilities in the
 new building for creating a grand and unique new Nat Sherman experience for
 our customers, we jumped at the chance.
     "We view our selection of this new store and location as a
 reaffirmation of our family's 76-year-long commitment to New York City and
 to remaining a New York institution," he concluded.
     With approximately 5700 square feet on three floors, the new store will
 have more retail selling space than the current one. In addition, the 30
 foot ceilings on the ground floor and the fact that it is a stand-alone
 building will enable the architects to create an outside fa�ade that will
 be far larger and more luxurious than was possible in the current building.
     The new location will also feature a larger climate controlled "humidor
 room," where clients can store their cigars in private lockers.
     "We continue having a waiting list of cigar smokers who desire
 lockers," said Margery Dine, Director of Retail Operations. "The new
 facility will allow us to accommodate them more comfortably."
     Charles McCarry, a noted Hollywood and Broadway set designer, was
 instrumental in the design of the current store and will be working with
 Jack A. Michaelson of Design Consortium, an architectural design firm, on
 the final interior and external look of the new store.
     "The combination of these two talents are going to give Nat Sherman a
 most exciting and distinct showplace," said company Executive Vice
 President Bill Sherman who, along with his brother Larry and sister
 Michele, represent the third generation of Shermans active in the family
 business.
     The Nat Sherman retail store has been in its current location since
 1991. From 1976 to 1991, it was at 711 Fifth Avenue at 55th Street, and
 prior to that at 1400 Broadway in the Garment District.
     Nat Sherman is a family-owned tobacco and accessories business with
 operations in more than 30 countries. It sells fine cigars and its all
 natural line of luxury cigarettes, which are manufactured at the company's
 own plant in Greensboro, North Carolina.
     Contact:
     Matthew M. Swetonic (mswetonic@dgi-nyc.com) or
     Leo Murray (lmurray@dgi-nyc.com)
     The Dilenschneider Group
     (212) 922-0900
 
 SOURCE Nat Sherman