National Geode Processor Hits the Road With LodgeNet Interactive TV Services

Service Provider to Hotel Chains Chooses Geode Technology to Maneuver Through

TV-Based Interactive Services



Apr 03, 2001, 01:00 ET from National Semiconductor Corporation

    CHICAGO, (COMDEX) April 3 /PRNewswire/ -- Room service isn't the only
 thing being delivered to hotel rooms these days.  Business travelers and
 tech-savvy vacationers are enjoying an expanded array of interactive options
 available to them through their hotel televisions, including on-demand
 pay-per-view movies, games, music CDs and enhanced Internet applications.
     National Semiconductor (NYSE:   NSM) Corporation announced today that the
 award-winning National(R) Geode(TM) processor was chosen by
 LodgeNet Entertainment Corporation, a leading provider of broadband,
 interactive television services to the hospitality industry, to power its new
 Interactive Digital System.  A demonstration of the LodgeNet services powered
 by the Geode processor will be on display April 3-5 at National's booth at the
 COMDEX Spring Chicago trade show, McCormick Place North Hall, Booth 1426.
     "LodgeNet chose the Geode technology for its ability to process and
 display complex interactive screens for our full range of services," said
 Gary Kolbeck, director of systems engineering for LodgeNet.  "Working closely
 with Inprimis, a set-top box design house, we identified Geode as the best
 processor for our needs."
     "The LodgeNet design win is an exciting turn for National, opening the
 door to a whole new market segment," said David Pederson, set-top box business
 unit director for National.  "As a showcase for next generation interactive TV
 services, it will keep us in touch and entertained while we are away from
 home.  These services are what most travelers will come to expect at their
 destinations in the near future."
     National's Geode processor and platform have gained widespread recognition
 in the industry as preferred solutions for information appliances.  In
 January, the Geode processor received an Analyst's Choice Award from
 Microprocessor Report for being the Best Highly Integrated Processor of 2000.
     Geode solutions provide the highest silicon integration and lowest power
 consumption for a wide variety of products in the information appliance
 markets, including NetTV and multimedia gateways, as well as interactive
 digital set-top boxes.  The x86 architecture of the Geode processor is ideal
 for Internet access because most of the search engines, plug-ins and applets
 on the Internet are based on the x86 architecture.  For set-top box
 manufacturers, this technology offers an optimized set-top box solution,
 x86 compatibility, lower overall system costs, reduced board space and faster
 time to market.  For more information about Geode solutions for the
 information appliance market, visit ia.national.com.
 
     About National Semiconductor Corp.
     National Semiconductor is the premier analog company driving the
 information age.  Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
     NOTE:  National Semiconductor is a registered trademark and Geode is a
 trademark of National Semiconductor Corporation.  All other product or brand
 names are registered trademarks or trademarks of their respective holders.
 
 

SOURCE National Semiconductor Corporation
    CHICAGO, (COMDEX) April 3 /PRNewswire/ -- Room service isn't the only
 thing being delivered to hotel rooms these days.  Business travelers and
 tech-savvy vacationers are enjoying an expanded array of interactive options
 available to them through their hotel televisions, including on-demand
 pay-per-view movies, games, music CDs and enhanced Internet applications.
     National Semiconductor (NYSE:   NSM) Corporation announced today that the
 award-winning National(R) Geode(TM) processor was chosen by
 LodgeNet Entertainment Corporation, a leading provider of broadband,
 interactive television services to the hospitality industry, to power its new
 Interactive Digital System.  A demonstration of the LodgeNet services powered
 by the Geode processor will be on display April 3-5 at National's booth at the
 COMDEX Spring Chicago trade show, McCormick Place North Hall, Booth 1426.
     "LodgeNet chose the Geode technology for its ability to process and
 display complex interactive screens for our full range of services," said
 Gary Kolbeck, director of systems engineering for LodgeNet.  "Working closely
 with Inprimis, a set-top box design house, we identified Geode as the best
 processor for our needs."
     "The LodgeNet design win is an exciting turn for National, opening the
 door to a whole new market segment," said David Pederson, set-top box business
 unit director for National.  "As a showcase for next generation interactive TV
 services, it will keep us in touch and entertained while we are away from
 home.  These services are what most travelers will come to expect at their
 destinations in the near future."
     National's Geode processor and platform have gained widespread recognition
 in the industry as preferred solutions for information appliances.  In
 January, the Geode processor received an Analyst's Choice Award from
 Microprocessor Report for being the Best Highly Integrated Processor of 2000.
     Geode solutions provide the highest silicon integration and lowest power
 consumption for a wide variety of products in the information appliance
 markets, including NetTV and multimedia gateways, as well as interactive
 digital set-top boxes.  The x86 architecture of the Geode processor is ideal
 for Internet access because most of the search engines, plug-ins and applets
 on the Internet are based on the x86 architecture.  For set-top box
 manufacturers, this technology offers an optimized set-top box solution,
 x86 compatibility, lower overall system costs, reduced board space and faster
 time to market.  For more information about Geode solutions for the
 information appliance market, visit ia.national.com.
 
     About National Semiconductor Corp.
     National Semiconductor is the premier analog company driving the
 information age.  Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
     NOTE:  National Semiconductor is a registered trademark and Geode is a
 trademark of National Semiconductor Corporation.  All other product or brand
 names are registered trademarks or trademarks of their respective holders.
 
 SOURCE  National Semiconductor Corporation