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National Moutai 2017 overseas distributor conference was successfully held in Moutai Town


News provided by

China Kweichow Moutai (Group) Co., Ltd.

Nov 13, 2017, 04:23 ET

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GUIZHOU, China, Nov. 13, 2017 /PRNewswire/ -- To further promote the internationalization of Moutai brand, on November 6, at the Moutai Conference Center Hall, the Moutai 2017 Overseas Distributors Conference was successfully held on the theme of "Making the World Fall in Love with Moutai and Make Moutai Better in the World of Fragrance".

Chairman of Moutai Group/Moutai Co., Ltd., Renguo Yuan, and party secretary and general manager of Moutai Group, Baofang Li, attended the meeting and gave speeches. Representatives from 104 overseas distributors, as well as heads of import and export companies, the Hong Kong Moutai Trading Company, group companies and other relevant departments attended the meeting. The conference summed up the work of the overseas market of Moutai in 2017 and mobilized the full deployment of the international market in 2018.

The Deputy General Manager of Moutai Co., Ltd., the Chairman of Sales company and the Party Secretary and general manager of Moutai Group, Chonglin Wang, hosted the meeting. At the beginning of the meeting, Mr. Huailun An, the general manager of Moutai Import and Export Company, made a summary report on the overseas market of Moutai in 2017 from three aspects of "yesterday, today and tomorrow".

Aiming to further expand the Moutai overseas markets, the distributor representatives from Japan, France, Australia, Canada and Russia gave speeches to share their successful experience of being outstanding in 2017 Moutai overseas market and gave advice and suggestions for other overseas distributors of Moutai.

At the meeting, Baofang Li, the party secretary of the group company and general manager of the joint-stock company, said, "In the future, we should closely follow the planning of national strategies, make arrangements around the integration of cultures, set measures in line with overseas markets and co-ordinate domestic and foreign markets. We should consider comprehensively to expand the market, maintain the fixed force and use precision force to promote overseas markets in 2018 to a higher level".

In recent years, the influence of the national liquor Moutai brand continues to heat up. Moutai is not only a top market valued spirits enterprise around the world, but also has become one of the world's major wine market leaders, that has the most remarkable growth rate of covering the liquor market. At the meeting, Renguo Yuan, Chairman of Moutai Group, reviewed the growth of the corporate brand, planned and predicted the future strategy, congratulated the distributors for their gratifying achievements, expressed his thanks for the support from the dealers and looked forward to working with the distributors in order to create greater glories.

After the meeting on the banquet, Party Secretary Baofang Li made a toast. He thanked the distributors for their long-term contribution to the overseas market development of Moutai. For Moutai's overseas market development prospects, Party Secretary Li has high expectations and sufficient confidence, hoping everyone can work together and assist each other to create a new situation for Moutai overseas marketing.

The successful holding of the National Moutai 2017 Distributors Conference made the Group and its distributors jointly define the strategic direction for future cooperation and development, conducted zero-distance communication. In the future, Moutai will continue to promote the internationalization of its brand, of its products and of its markets and embrace the global market in depth. Moutai will initiate the "Moutai Tornado" in the international arena with steadier pace in the process of actively participating in the world economic recovery.

SOURCE China Kweichow Moutai (Group) Co., Ltd.

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