National Peanut Tour Spreads the Word on Peanuts

'Traveling Peanut Festival' Hits the Highway to Bring

Peanut Fun and Facts to Consumers



Apr 25, 2001, 01:00 ET from The National Peanut Board

    NEW YORK, April 25 /PRNewswire/ -- The Traveling Peanut Festival hit the
 road today in New York City to kick off the 2001 National Peanut Tour.
 Sponsored by the National Peanut Board, the exhibit -- the world's largest
 traveling peanut -- will make an appearance at 33 different events coast-to-
 coast over six months.  The Traveling Peanut Festival will visit popular
 venues such as national sporting events, city festivals and cultural events.
 The peanut road show also will be at March of Dimes WalkAmerica sites in
 various cities to urge people to eat more peanuts as part of a folic acid-rich
 diet to help prevent birth defects.
     "We want to reach consumers where they live and work to make peanuts and
 peanut butter top of mind," said Murray Campbell, chairman of the National
 Peanut Board, the organization that represents the USA's 25,000 peanut farmers
 and their families.  "The Traveling Peanut Festival provides valuable
 nutritional and other information in a festive and interactive format that
 consumers like."
     Not your average exhibit, the festival vehicle consists of a red, white
 and blue tractor trailer mounted with a peanut sculpted from steel and foam,
 that lies flat when the truck is running but stands 32 feet tall when
 stationary.  Behind the cab of the truck is a 24 x 16-foot scintillating
 exhibit area where consumers can experience the fun of peanuts and peanut
 butter.  Children and adults alike can take a guided virtual reality tour with
 the animated Nutty McBuddy to learn how peanut butter is made.  The exhibit
 area contains an interactive historical timeline of peanuts as an American
 culture icon, a display of unusual products made from peanuts found in the
 home, and colorful, tasty information about nutritional ways to feed healthy
 appetites.
     Peanut sampling will be among the giveaways at various events on the tour,
 as will lip smacking recipes, t-shirts, magnets, and the highly sought-after
 collector's item -- foam peanut heads.
     In addition to the friendly consumer reminder that peanuts and peanut
 butter are fun and tasty, the goal of the National Peanut Tour is to educate
 consumers regarding the health and nutritional benefits of peanuts and peanut
 butter, particularly as a source of folic acid.  Research shows that the B
 vitamin, folic acid, and its natural form, folate, may help reduce the risk of
 neural tube defects when consumed in sufficient amounts before conception and
 during the earliest weeks of pregnancy.  One ounce of roasted peanuts provides
 10 percent of the daily recommended consumption of 400 micrograms of folic
 acid.  Peanut butter also is a natural source of folic acid.  Two tablespoons
 of smooth peanut butter contain 24 micrograms of folate.
     The National Peanut Board is working with the March of Dimes WalkAmerica
 as a national sponsor to make the consumer connection between peanuts, folic
 acid and the prevention of birth defects.  The two organizations have produced
 a recipe brochure featuring gourmet peanut recipes from some of America's
 hottest chefs, including Yvonne Chang, Larry Forgione, Regina Ragone and B.
 Smith.
     In addition to stops at various WalkAmerica sites on the National Peanut
 Tour, the National Peanut Board will sponsor "Peanut Center" tents at the
 largest WalkAmerica events in peanut-producing states.  The tents will feature
 peanut samples, information about the health benefits of peanuts and tasty
 peanut recipes.
     The nutritional and health benefits go beyond folic acid.  Peanuts and
 peanut butter are rich in vitamin E, niacin, and magnesium.  They also are
 good sources of protein, thiamin, phosphorus, and have seven other essential
 nutrients.  Studies show that nuts may reduce the risk of heart disease when
 eaten frequently in small amounts.  Nearly 80 percent of the fat in peanuts
 and peanut butter is unsaturated (the good fat), and, as an added bonus,
 peanuts are cholesterol-free.
     The National Peanut Board is a research and promotions board that
 represents the USA's 25,000 peanut farmers and their families.  The board's
 annual funding is approximately $10 million, which provides funds to develop
 domestic and export advertising and promotion programs.  It also funds
 research to reduce production costs, explore nutrition research and
 investigate potential ways to mitigate peanut allergies.  The board may enter
 into cooperative agreements with peanut product manufacturers to promote U.S.
 peanut products.
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X50277366
 
 

SOURCE The National Peanut Board
    NEW YORK, April 25 /PRNewswire/ -- The Traveling Peanut Festival hit the
 road today in New York City to kick off the 2001 National Peanut Tour.
 Sponsored by the National Peanut Board, the exhibit -- the world's largest
 traveling peanut -- will make an appearance at 33 different events coast-to-
 coast over six months.  The Traveling Peanut Festival will visit popular
 venues such as national sporting events, city festivals and cultural events.
 The peanut road show also will be at March of Dimes WalkAmerica sites in
 various cities to urge people to eat more peanuts as part of a folic acid-rich
 diet to help prevent birth defects.
     "We want to reach consumers where they live and work to make peanuts and
 peanut butter top of mind," said Murray Campbell, chairman of the National
 Peanut Board, the organization that represents the USA's 25,000 peanut farmers
 and their families.  "The Traveling Peanut Festival provides valuable
 nutritional and other information in a festive and interactive format that
 consumers like."
     Not your average exhibit, the festival vehicle consists of a red, white
 and blue tractor trailer mounted with a peanut sculpted from steel and foam,
 that lies flat when the truck is running but stands 32 feet tall when
 stationary.  Behind the cab of the truck is a 24 x 16-foot scintillating
 exhibit area where consumers can experience the fun of peanuts and peanut
 butter.  Children and adults alike can take a guided virtual reality tour with
 the animated Nutty McBuddy to learn how peanut butter is made.  The exhibit
 area contains an interactive historical timeline of peanuts as an American
 culture icon, a display of unusual products made from peanuts found in the
 home, and colorful, tasty information about nutritional ways to feed healthy
 appetites.
     Peanut sampling will be among the giveaways at various events on the tour,
 as will lip smacking recipes, t-shirts, magnets, and the highly sought-after
 collector's item -- foam peanut heads.
     In addition to the friendly consumer reminder that peanuts and peanut
 butter are fun and tasty, the goal of the National Peanut Tour is to educate
 consumers regarding the health and nutritional benefits of peanuts and peanut
 butter, particularly as a source of folic acid.  Research shows that the B
 vitamin, folic acid, and its natural form, folate, may help reduce the risk of
 neural tube defects when consumed in sufficient amounts before conception and
 during the earliest weeks of pregnancy.  One ounce of roasted peanuts provides
 10 percent of the daily recommended consumption of 400 micrograms of folic
 acid.  Peanut butter also is a natural source of folic acid.  Two tablespoons
 of smooth peanut butter contain 24 micrograms of folate.
     The National Peanut Board is working with the March of Dimes WalkAmerica
 as a national sponsor to make the consumer connection between peanuts, folic
 acid and the prevention of birth defects.  The two organizations have produced
 a recipe brochure featuring gourmet peanut recipes from some of America's
 hottest chefs, including Yvonne Chang, Larry Forgione, Regina Ragone and B.
 Smith.
     In addition to stops at various WalkAmerica sites on the National Peanut
 Tour, the National Peanut Board will sponsor "Peanut Center" tents at the
 largest WalkAmerica events in peanut-producing states.  The tents will feature
 peanut samples, information about the health benefits of peanuts and tasty
 peanut recipes.
     The nutritional and health benefits go beyond folic acid.  Peanuts and
 peanut butter are rich in vitamin E, niacin, and magnesium.  They also are
 good sources of protein, thiamin, phosphorus, and have seven other essential
 nutrients.  Studies show that nuts may reduce the risk of heart disease when
 eaten frequently in small amounts.  Nearly 80 percent of the fat in peanuts
 and peanut butter is unsaturated (the good fat), and, as an added bonus,
 peanuts are cholesterol-free.
     The National Peanut Board is a research and promotions board that
 represents the USA's 25,000 peanut farmers and their families.  The board's
 annual funding is approximately $10 million, which provides funds to develop
 domestic and export advertising and promotion programs.  It also funds
 research to reduce production costs, explore nutrition research and
 investigate potential ways to mitigate peanut allergies.  The board may enter
 into cooperative agreements with peanut product manufacturers to promote U.S.
 peanut products.
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X50277366
 
 SOURCE  The National Peanut Board