National Semiconductor Announces Strategic Alliance With TriMedia Technologies To Expand the Multimedia Capabilities of National's Information Appliance Products

IP Agreement Enhances Audio and Video Capability of National's Geode(TM)Family

Of Processors; National to License TriMedia(TM)Core and Acquire Stake

In Silicon Valley Firm



Apr 03, 2001, 01:00 ET from TriMedia Technologies, Inc.

    SANTA CLARA, Calif. and MILPITAS, Calif., April 3 /PRNewswire/ --
 National Semiconductor (NYSE:   NSM), the world leader in integrated solutions
 for Information Appliances, today announced a strategic alliance with TriMedia
 Technologies to add world-class multimedia capability to National's family of
 Geode(TM)processors.  As part of the alliance, National will license the
 TriMedia(TM)TM32A media processor core for use in all Geode products.  In
 addition, National has acquired a substantial equity stake in TriMedia, a
 leading developer of processor cores and sophisticated software tools and
 applications for advanced digital consumer products.  Together, the two
 companies will bring enhanced multimedia, video and audio capability to the
 rapidly growing Information Appliance (IA) market.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010403/SFTU008LOGO )
     TriMedia's 32-bit VLIW (Very Long Instruction Word) core will be used by
 National's Information Appliance Group and be applied to the personal access
 device (PAD), set-top box and thin-client markets.  Terms of the equity
 arrangement are not being disclosed.
     "National and TriMedia are creating the ideal solution for high-end
 multimedia applications that is more efficient than increasing clock speed in
 the Central Processing Unit (CPU)," said Michael Polacek, Vice President of
 National's Information Appliance Division.  "The combination of the Geode
 x86 compatibility with TriMedia media processing capability provides the most
 highly integrated, best-performing solution on the market today."
     "We are very pleased that National will integrate the versatile and
 high-performance TriMedia programmable processor core into their Geode
 products," said Cees Hartgring, CEO of TriMedia.  "This will provide
 National's customers with critical technological advantages over conventional
 products.  The TriMedia processor core is well suited for high-performance
 Internet-based applications such as streaming media, e-commerce, gaming, and
 other two-way interactive services as well as a wide variety of new television
 entertainment services such as video-on-demand and personal video recording
 employing an internal hard disk drive."
     Rob van Oostenbrugge, Executive Vice President, Philips Consumer
 Electronics and CEO Philips Digital Networks said, "I am very excited to see
 the TriMedia core being licensed for Internet appliance applications.
 TriMedia's media processing technology, together with National's x86 processor
 integrated into a powerful Geode integrated processor solution, will surely be
 an industry leader."
     With this agreement, National gains an immediate ability to extend the
 performance of its market-leading Geode product family by offering advanced
 multimedia processing capability.  As applied to National's target markets
 -- thin clients, set-top boxes and personal Internet access devices -- the
 TriMedia processor core will enhance the performance of high-end audio, video,
 and graphics media processing.
     National is a leading innovator in the Information Appliance market.
 Currently, the company has more than 120 active distinct IA design wins based
 on its Geode technology. Information appliances are wired or wireless devices
 that let users connect to the Internet to send email or share information
 without the cost or complexity of using a Personal Computer.  Overall, the
 information appliance market is expected to grow 60 percent per year over the
 next five years -- approaching one billion units by 2005, according to market
 research firm IDC.
     National's Geode processor and platform have gained widespread recognition
 in the industry as preferred solutions for information appliances.  In
 January, the Geode processor received an Analyst's Choice Award from
 Microprocessor Report for being the Best Highly Integrated Processor of 2000.
 The editors of EE Product News, meanwhile, honored the Geode WebPAD(TM)
 reference platform as one of eight Products of the Year.  Last fall, the
 editors of CNET and ZDNet selected the Geode WebPAD Metro from National and
 Metricom as "Best of Show" in the services category at Comdex 2000.
 
     About TriMedia Technologies
     TriMedia Technologies, Inc., develops and licenses VLIW (very-long
 instruction word) processor technology.  Its TriMedia VLIW architecture
 processes up to five operations in every clock cycle and is ideally suited for
 demanding media processing tasks.  TriMedia technology has powered 70+
 appliances including digital television, analog television, advanced set-top
 boxes, video editing systems, digital video recorders, videophones, and home
 networking products.  The company was established in Silicon Valley with
 initial backing from two leaders in consumer electronics: Royal Philips
 Electronics and Sony Corporation.  Website:  www.trimedia.com.
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age.  Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
 
     For more information, please contact:
 
     TriMedia Technologies, Inc.
     Lore Devra Levin
     Director, Corporate Marketing
     Lore.Levin@trimedia.com
     408-922-5566
 
     National Semiconductor Corporation
     Mike Brozda
     Manager, Corporate Public Relations
     Mike.Brozda@nsc.com
     408-721-3628
 
     Please note that the TriMedia logo and photos will be available from
 TriMedia Technologies at www.prnewswire.com after the National/TriMedia press
 conference to be held at the COMDEX Press Center in McCormick Place, Chicago
 at 11:00 a.m. on Tuesday April 3, 2001.
 
     NOTE:  National Semiconductor is a registered trademark and Geode is
 trademark of National Semiconductor Corporation. The TriMedia logo and
 TriMedia are trademarks of TriMedia Technologies, Inc. All other brand or
 product names are trademarks or registered trademarks of their respective
 holders.
 
 

SOURCE TriMedia Technologies, Inc.
    SANTA CLARA, Calif. and MILPITAS, Calif., April 3 /PRNewswire/ --
 National Semiconductor (NYSE:   NSM), the world leader in integrated solutions
 for Information Appliances, today announced a strategic alliance with TriMedia
 Technologies to add world-class multimedia capability to National's family of
 Geode(TM)processors.  As part of the alliance, National will license the
 TriMedia(TM)TM32A media processor core for use in all Geode products.  In
 addition, National has acquired a substantial equity stake in TriMedia, a
 leading developer of processor cores and sophisticated software tools and
 applications for advanced digital consumer products.  Together, the two
 companies will bring enhanced multimedia, video and audio capability to the
 rapidly growing Information Appliance (IA) market.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010403/SFTU008LOGO )
     TriMedia's 32-bit VLIW (Very Long Instruction Word) core will be used by
 National's Information Appliance Group and be applied to the personal access
 device (PAD), set-top box and thin-client markets.  Terms of the equity
 arrangement are not being disclosed.
     "National and TriMedia are creating the ideal solution for high-end
 multimedia applications that is more efficient than increasing clock speed in
 the Central Processing Unit (CPU)," said Michael Polacek, Vice President of
 National's Information Appliance Division.  "The combination of the Geode
 x86 compatibility with TriMedia media processing capability provides the most
 highly integrated, best-performing solution on the market today."
     "We are very pleased that National will integrate the versatile and
 high-performance TriMedia programmable processor core into their Geode
 products," said Cees Hartgring, CEO of TriMedia.  "This will provide
 National's customers with critical technological advantages over conventional
 products.  The TriMedia processor core is well suited for high-performance
 Internet-based applications such as streaming media, e-commerce, gaming, and
 other two-way interactive services as well as a wide variety of new television
 entertainment services such as video-on-demand and personal video recording
 employing an internal hard disk drive."
     Rob van Oostenbrugge, Executive Vice President, Philips Consumer
 Electronics and CEO Philips Digital Networks said, "I am very excited to see
 the TriMedia core being licensed for Internet appliance applications.
 TriMedia's media processing technology, together with National's x86 processor
 integrated into a powerful Geode integrated processor solution, will surely be
 an industry leader."
     With this agreement, National gains an immediate ability to extend the
 performance of its market-leading Geode product family by offering advanced
 multimedia processing capability.  As applied to National's target markets
 -- thin clients, set-top boxes and personal Internet access devices -- the
 TriMedia processor core will enhance the performance of high-end audio, video,
 and graphics media processing.
     National is a leading innovator in the Information Appliance market.
 Currently, the company has more than 120 active distinct IA design wins based
 on its Geode technology. Information appliances are wired or wireless devices
 that let users connect to the Internet to send email or share information
 without the cost or complexity of using a Personal Computer.  Overall, the
 information appliance market is expected to grow 60 percent per year over the
 next five years -- approaching one billion units by 2005, according to market
 research firm IDC.
     National's Geode processor and platform have gained widespread recognition
 in the industry as preferred solutions for information appliances.  In
 January, the Geode processor received an Analyst's Choice Award from
 Microprocessor Report for being the Best Highly Integrated Processor of 2000.
 The editors of EE Product News, meanwhile, honored the Geode WebPAD(TM)
 reference platform as one of eight Products of the Year.  Last fall, the
 editors of CNET and ZDNet selected the Geode WebPAD Metro from National and
 Metricom as "Best of Show" in the services category at Comdex 2000.
 
     About TriMedia Technologies
     TriMedia Technologies, Inc., develops and licenses VLIW (very-long
 instruction word) processor technology.  Its TriMedia VLIW architecture
 processes up to five operations in every clock cycle and is ideally suited for
 demanding media processing tasks.  TriMedia technology has powered 70+
 appliances including digital television, analog television, advanced set-top
 boxes, video editing systems, digital video recorders, videophones, and home
 networking products.  The company was established in Silicon Valley with
 initial backing from two leaders in consumer electronics: Royal Philips
 Electronics and Sony Corporation.  Website:  www.trimedia.com.
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age.  Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies.  With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide.  Additional company and product
 information is available on the World Wide Web at www.national.com.
 
     For more information, please contact:
 
     TriMedia Technologies, Inc.
     Lore Devra Levin
     Director, Corporate Marketing
     Lore.Levin@trimedia.com
     408-922-5566
 
     National Semiconductor Corporation
     Mike Brozda
     Manager, Corporate Public Relations
     Mike.Brozda@nsc.com
     408-721-3628
 
     Please note that the TriMedia logo and photos will be available from
 TriMedia Technologies at www.prnewswire.com after the National/TriMedia press
 conference to be held at the COMDEX Press Center in McCormick Place, Chicago
 at 11:00 a.m. on Tuesday April 3, 2001.
 
     NOTE:  National Semiconductor is a registered trademark and Geode is
 trademark of National Semiconductor Corporation. The TriMedia logo and
 TriMedia are trademarks of TriMedia Technologies, Inc. All other brand or
 product names are trademarks or registered trademarks of their respective
 holders.
 
 SOURCE  TriMedia Technologies, Inc.