National Semiconductor CEO Brian Halla to Give 'State of the Industry' Keynote Address at Cahners In-Stat Technology Forum in Phoenix

Apr 26, 2001, 01:00 ET from National Semiconductor

    PHOENIX, Ariz., April 26 /PRNewswire/ -- National Semiconductor
 (NYSE:   NSM) CEO Brian L. Halla will present the opening day keynote address at
 the Cahners In-Stat Forum 2001 conference on Monday April 30 at 8:30 a.m. at
 the Pointe Hilton Tapatio Cliffs Hotel. After the keynote, Halla will hold a
 media availability at 9:30 at the Hilton Conference Center.
     As the world's digital communications infrastructure continues to build
 out at a frenetic pace, the technology industry is shifting from a focus on
 computing to a broader array of networks, services and devices that allow
 access to data, voice, and video. Addressing the conference theme, "Access to
 Intelligence," Halla's keynote will focus on the economic and technological
 issues that impact the global semiconductor, consumer and communications
 markets.
     Halla's most recent keynote speech took place on April 3 at Comdex
 Chicago. In a speech titled, "The Bust that Went Boom," he addressed the
 industry's current economic outlook and his vision for expanding the global
 role of technology.
     In addition to serving as CEO, Halla is Chairman of the Board and
 President of National Semiconductor. Since joining National in May 1996, Halla
 has turned National into a leading developer of products and technologies for
 Information Appliances-low-cost-easy-to-use devices for Internet access. He
 has also strengthened National's longstanding leadership in analog and
 mixed-signal technologies. Halla joined National from LSI Logic Corporation,
 where he had served as executive vice president of the Product Group. Prior to
 LSI, Halla was director of marketing for the Microcomputer Group at Intel.
 Earlier, he held a variety of management positions at Intel and Control Data
 Corporation. He has a Bachelor of Science in Electrical Engineering degree
 from the University of Nebraska.
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age. Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies. With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide. Additional company and product
 information is available on the World Wide Web at www.national.com.
 
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SOURCE National Semiconductor
    PHOENIX, Ariz., April 26 /PRNewswire/ -- National Semiconductor
 (NYSE:   NSM) CEO Brian L. Halla will present the opening day keynote address at
 the Cahners In-Stat Forum 2001 conference on Monday April 30 at 8:30 a.m. at
 the Pointe Hilton Tapatio Cliffs Hotel. After the keynote, Halla will hold a
 media availability at 9:30 at the Hilton Conference Center.
     As the world's digital communications infrastructure continues to build
 out at a frenetic pace, the technology industry is shifting from a focus on
 computing to a broader array of networks, services and devices that allow
 access to data, voice, and video. Addressing the conference theme, "Access to
 Intelligence," Halla's keynote will focus on the economic and technological
 issues that impact the global semiconductor, consumer and communications
 markets.
     Halla's most recent keynote speech took place on April 3 at Comdex
 Chicago. In a speech titled, "The Bust that Went Boom," he addressed the
 industry's current economic outlook and his vision for expanding the global
 role of technology.
     In addition to serving as CEO, Halla is Chairman of the Board and
 President of National Semiconductor. Since joining National in May 1996, Halla
 has turned National into a leading developer of products and technologies for
 Information Appliances-low-cost-easy-to-use devices for Internet access. He
 has also strengthened National's longstanding leadership in analog and
 mixed-signal technologies. Halla joined National from LSI Logic Corporation,
 where he had served as executive vice president of the Product Group. Prior to
 LSI, Halla was director of marketing for the Microcomputer Group at Intel.
 Earlier, he held a variety of management positions at Intel and Control Data
 Corporation. He has a Bachelor of Science in Electrical Engineering degree
 from the University of Nebraska.
 
     About National Semiconductor
     National Semiconductor is the premier analog company driving the
 information age. Combining real-world analog and state-of-the-art digital
 technology, the company is focused on the fast growing markets for wireless
 handsets; information appliances; information infrastructure; and display,
 imaging and human interface technologies. With headquarters in Santa Clara,
 California, National reported sales of $2.1 billion for its last fiscal year
 and has about 10,500 employees worldwide. Additional company and product
 information is available on the World Wide Web at www.national.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X67324231
 
 SOURCE  National Semiconductor